Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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Live games
191,514
on 30 Sep 2026

Niches 1 Oct

Of 1,269 niches with 30+ launches at $10 to $20, 581 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.581 of 1,269 niches beat the 19 in 100 base rate.581 beat the base rate.

Cohort median $606

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
Hide one-hit markets269 outHide small samples611 out

1,269 of 5,145 niches have 30+ launches at $10 to $20. Sorted by chance of $100k+, highest first.

Casual + Cozy 55 in 100 earned $100k+, from 58 launches at $10 to $20typical $120,225. Best of the pins none
Cozy + Relaxing 49 in 100 earned $100k+, from 63 launches at $10 to $20typical $98,956 none
Pin another to compare.
Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 55 in 100 earned $100k+, from 58 launches 55 in 10032 hits $120,225 $1,360,500 58 none Pinned Casual + Cozy
2 53 in 100 earned $100k+, from 32 launches 53 in 10017 hits $111,098 $594,898 32 Small Pin Building + Life Sim
3 53 in 100 earned $100k+, from 32 launches 53 in 10017 hits $118,000 $302,965 32 SmallAudience Pin FMV + Interactive Fiction
4 52 in 100 earned $100k+, from 31 launches 52 in 10016 hits $118,606 $615,202 31 SmallAudience Pin Adventure + Cozy
5 49 in 100 earned $100k+, from 63 launches 49 in 10031 hits $98,956 $1,224,420 63 none Pinned Cozy + Relaxing
6 49 in 100 earned $100k+, from 37 launches 49 in 10018 hits $97,978 $498,306 37 SmallAudience Pin Cinematic + Story Rich
7 47 in 100 earned $100k+, from 34 launches 47 in 10016 hits $99,034 $2,588,987 34 SmallAudience Pin Co-op + First-Person
8 46 in 100 earned $100k+, from 65 launches 46 in 10030 hits $79,340 $929,505 65 none Pin Building + Crafting
9 46 in 100 earned $100k+, from 37 launches 46 in 10017 hits $53,028 $1,039,347 37 SmallAudience Pin Life Sim + Open World
10 45 in 100 earned $100k+, from 33 launches 45 in 10015 hits $59,799 $844,435 33 1-hitSmall Pin Card Battler + Turn-Based Combat
11 45 in 100 earned $100k+, from 33 launches 45 in 10015 hits $60,406 $973,582 33 Small Pin Multiplayer + Sandbox
12 45 in 100 earned $100k+, from 40 launches 45 in 10018 hits $66,780 $1,167,436 40 Small Pin Base Building + Tower Defense
13 44 in 100 earned $100k+, from 34 launches 44 in 10015 hits $68,602 $1,052,474 34 1-hitSmall Pin Economy + First-Person
14 43 in 100 earned $100k+, from 65 launches 43 in 10028 hits $58,585 $855,782 65 Audience Pin Base Building + Sandbox
15 Cozy + Exploration43 in 100 earned $100k+, from 42 launches 43 in 10018 hits $43,313 $971,575 42 Small Pin Cozy + Exploration

43 in 100 earned $100k+, from 42 launches at $10 to $20. That is about 2.3 times the base rate.

Base rate at $10 to $20: 19 in 100 (893 of 4,810 launches earned $100k+).

Typical first year $43,313; the top 1 in 10 earned at least $971,575.

Lens check, all pricesHolds in 3 of 3. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

  • SmallOnly 42 launches at $10 to $20: one or two games swing the odds.
Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices28 in 10087$12,110
Under $51 of 20 launches20$1,112
$5 to $102 of 21 launches21$5,987
$10 to $2043 in 10042$43,313
$20 to $40too fewunder 10

Grey: under 30 launches at that price, written as a count. Odds compare best within one price.

Its two tags alone, at $10 to $20

  • Cozy45 in 100 earned $100k+, from 131 launches
  • Explorationstyle tag20 in 100 earned $100k+, from 988 launches
Open niche pageCheck this idea
16 43 in 100 earned $100k+, from 35 launches 43 in 10015 hits $34,477 $2,588,987 35 1-hitSmall Pin Co-op + Simulation
17 43 in 100 earned $100k+, from 35 launches 43 in 10015 hits $45,836 $430,966 35 Small Pin Exploration + Roguelite
18 42 in 100 earned $100k+, from 52 launches 42 in 10022 hits $71,286 $862,682 52 none Pin Cozy + Simulation
19 42 in 100 earned $100k+, from 31 launches 42 in 10013 hits $58,291 $1,216,416 31 1-hitSmallAudience Pin Automation + Crafting
20 41 in 100 earned $100k+, from 32 launches 41 in 10013 hits $58,291 $1,021,709 32 Small Pin Automation + Building
21 41 in 100 earned $100k+, from 32 launches 41 in 10013 hits $55,862 $862,682 32 Small Pin Exploration + Farming Sim
22 40 in 100 earned $100k+, from 42 launches 40 in 10017 hits $53,552 $1,014,240 42 SmallAudience Pin Immersive Sim + RPG
23 40 in 100 earned $100k+, from 42 launches 40 in 10017 hits $57,674 $1,621,854 42 Small Pin Online Co-Op + Simulation
24 40 in 100 earned $100k+, from 62 launches 40 in 10025 hits $47,594 $1,052,474 62 1-hit Pin First-Person + Management
25 40 in 100 earned $100k+, from 55 launches 40 in 10022 hits $43,628 $584,162 55 none Pin Cozy + Cute
Show 25 moreShowing 25 of 1,269 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.