Tag pairdata 30 Sep 2026

Adventure + Cozy: a typical launch earns $32,108 in its first year

That is the median of 38 indie paid launches, 2024 Q4 to 2025 Q3. 22 of 77 matured launches earned $100k or more, against 9.8 expected for their price and launch quarter. Releases rose 121% on the year before: 93 against 42.

Price: $32,108
Price vs a year earlier: +137.6%
Releases, 12 months: 93
Upcoming games: 285
Games on the store: 485

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Adventure + Cozy on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.62%share of upcoming wishlist heat	0.24% to 0.99%	54 ranked of 286 upcoming gameswishlist rank 30 Sep 2026	#379 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.96xhits against expected	1.50x to 2.51x	77 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#179 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−36%player demand against new supply, relative to Steam	−49% to −14%	40 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#2,244 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−2%review growth against same-age games	−8% to +5%	40 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#894 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 22
Expected: 9.8

Launches: 77
Hit rate: 28.6%18.9% to 38.1%
Expected rate: 12.7%
Against expected: 1.96x1.50x to 2.51x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

77 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $541
Median: $9,708
Top tenth: $416,232

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 93
Prior 12 months: 42

Change: +121%
Against Steam: +54%after Steam-wide growth, shrunk by 5 releases

Parent tags

AdventureNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
CozyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Adventure

pairs with Adventure

Adventure + Narrative$12,85033 launches priced, 48 releases in 12 months
Adventure + LGBTQ+$7,36637 launches priced, 54 releases in 12 months
Adventure + Online Co-Op$6,34186 launches priced, 187 releases in 12 months
Adventure + Base Building$5,35342 launches priced, 47 releases in 12 months
Adventure + Building$4,85745 launches priced, 62 releases in 12 months
Adventure + Romance$4,31378 launches priced, 112 releases in 12 months

Every pair with Adventure

More with Cozy

pairs with Cozy

Life Sim + Cozy$34,02737 launches priced, 66 releases in 12 months
Exploration + Cozy$24,01549 launches priced, 99 releases in 12 months
Simulation + Cozy$15,70676 launches priced, 253 releases in 12 months
Building + Cozy$14,48232 launches priced, 66 releases in 12 months
Management + Cozy$9,50833 launches priced, 77 releases in 12 months
Sandbox + Cozy$8,90137 launches priced, 73 releases in 12 months

Every pair with Cozy

Verdicts

in development

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