Tag pairdata 30 Sep 2026
Life Sim + Cozy: a typical launch earns $34,027 in its first year
That is the median of 37 indie paid launches, 2024 Q4 to 2025 Q3. 18 of 60 matured launches earned $100k or more, against 7.1 expected for their price and launch quarter. Releases rose 53% on the year before: 66 against 43.
- Price
- $34,027 median of 37 launches
- Price vs a year earlier
- +324.7% four quarters on the four before
- Releases, 12 months
- 66 43 the year before
- Upcoming games
- 257 coming soon on Steam
- Games on the store
- 402 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.71%share of upcoming wishlist heat | 0.39% to 1.26% | 40 ranked of 258 upcoming gameswishlist rank 30 Sep 2026 | #340 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 2.09xhits against expected | 1.57x to 2.71x | 60 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #122 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | −26%player demand against new supply, relative to Steam | −43% to 0% | 26 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #2,104 of 2,361pairs on this board |
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | −19%review growth against same-age games | −25% to −12% | 26 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #1,535 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 60
- Hit rate
- 30.0%22.5% to 41.8%
- Expected rate
- 11.8%
- Against expected
- 2.09x1.57x to 2.71x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
60 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $441
- Median
- $15,855
- Top tenth
- $1,038,857
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +53%
- Against Steam
- +9%after Steam-wide growth, shrunk by 5 releases
Parent tags
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Hello Kitty Island Adventure (opens the Steam store)2025 · 9,691 reviews, 93% positiveest. $7.7M
- Tiny Bookshop (opens the Steam store)2025 · 7,018 reviews, 96% positiveest. $2.7M
- Tales of the Shire: A The Lord of The Rings™ Game (opens the Steam store)2025 · 3,251 reviews, 81% positiveest. $2.3M
- Cat Mail Co. (opens the Steam store)2026 · 6,609 reviews, 92% positiveest. $1.9M
- Dressmaker (opens the Steam store)2026 · 5,974 reviews, 97% positiveest. $1.7M
- Wanderstop (opens the Steam store)2025 · 2,949 reviews, 92% positiveest. $1.5M
- Winter Burrow (opens the Steam store)2025 · 2,870 reviews, 89% positiveest. $1.2M
- Tales of Seikyu (opens the Steam store)2025 · 2,193 reviews, 83% positiveest. $1.1M
More with Life Sim
pairs with Life Sim- Economy + Life Sim$15,00083 launches priced, 128 releases in 12 months
- Open World + Life Sim$13,38736 launches priced, 39 releases in 12 months
- Building + Life Sim$12,54245 launches priced, 64 releases in 12 months
- Life Sim + Management$9,996139 launches priced, 204 releases in 12 months
- Capitalism + Life Sim$9,99633 launches priced, 50 releases in 12 months
- Crafting + Life Sim$8,45137 launches priced, 65 releases in 12 months
More with Cozy
pairs with Cozy- Adventure + Cozy$32,10838 launches priced, 93 releases in 12 months
- Exploration + Cozy$24,01549 launches priced, 99 releases in 12 months
- Simulation + Cozy$15,70676 launches priced, 253 releases in 12 months
- Building + Cozy$14,48232 launches priced, 66 releases in 12 months
- Management + Cozy$9,50833 launches priced, 77 releases in 12 months
- Sandbox + Cozy$8,90137 launches priced, 73 releases in 12 months
Verdicts
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