Tag pairdata 30 Sep 2026

Horror + Funny: a typical launch earns $1,314 in its first year

That is the median of 68 indie paid launches, 2024 Q4 to 2025 Q3. 12 of 138 matured launches earned $100k or more, against 4.2 expected for their price and launch quarter. Releases rose 38% on the year before: 108 against 78.

Price: $1,314
Price vs a year earlier: −13.3%
Releases, 12 months: 108
Upcoming games: 199
Games on the store: 572

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Horror + Funny on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.13%share of upcoming wishlist heat	0.08% to 0.17%	19 ranked of 200 upcoming gameswishlist rank 30 Sep 2026	#1,474 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	2.07xhits against expected	1.46x to 2.98x	138 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#126 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	−1%player demand against new supply, relative to Steam	−26% to +28%	40 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,466 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	0%review growth against same-age games	−8% to +7%	40 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,985 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 12
Expected: 4.2

Launches: 138
Hit rate: 8.7%5.3% to 12.2%
Expected rate: 3.1%
Against expected: 2.07x1.46x to 2.98x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

138 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $60
Median: $1,489
Top tenth: $42,452

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 108
Prior 12 months: 78

Change: +38%
Against Steam: +1%after Steam-wide growth, shrunk by 5 releases

Parent tags

HorrorGenre pageRanked on every board, with its best pairs.
FunnyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Horror

pairs with Horror

Horror + Co-op$7,08089 launches priced, 127 releases in 12 months
Horror + Online Co-Op$5,819120 launches priced, 169 releases in 12 months
Horror + Multiplayer$5,680106 launches priced, 172 releases in 12 months
Horror + Lovecraftian$3,41850 launches priced, 72 releases in 12 months
Horror + Roguelike$3,33937 launches priced, 73 releases in 12 months
Horror + Text-Based$2,83130 launches priced, 65 releases in 12 months

Every pair with Horror

More with Funny

pairs with Funny

Co-op + Funny$5,64452 launches priced, 130 releases in 12 months
Online Co-Op + Funny$5,38258 launches priced, 166 releases in 12 months
Funny + Romance$4,86732 launches priced, 30 releases in 12 months
Funny + Life Sim$2,42933 launches priced, 72 releases in 12 months
Story Rich + Funny$2,42495 launches priced, 113 releases in 12 months
Exploration + Funny$2,386110 launches priced, 181 releases in 12 months

Every pair with Funny

Verdicts

in development

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