Tag pairdata 30 Sep 2026
Co-op + Funny: a typical launch earns $5,644 in its first year
That is the median of 52 indie paid launches, 2024 Q4 to 2025 Q3. 23 of 110 matured launches earned $100k or more, against 6.8 expected for their price and launch quarter. Releases rose 136% on the year before: 130 against 55.
- Price
- $5,644 median of 52 launches
- Price vs a year earlier
- −51.9% four quarters on the four before
- Releases, 12 months
- 130 55 the year before
- Upcoming games
- 473 coming soon on Steam
- Games on the store
- 901 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.
| 4.88%share of upcoming wishlist heat | 0.77% to 12.30% | 62 ranked of 473 upcoming gameswishlist rank 30 Sep 2026 | #3,899 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 2.64xhits against expected | 2.01x to 3.43x | 110 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #28 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | −40%player demand against new supply, relative to Steam | −54% to −25% | 40 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #2,275 of 2,361pairs on this board |
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | 0%review growth against same-age games | −10% to +16% | 40 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #838 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 110
- Hit rate
- 20.9%14.4% to 29.5%
- Expected rate
- 6.2%
- Against expected
- 2.64x2.01x to 3.43x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
110 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $118
- Median
- $7,936
- Top tenth
- $661,317
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +136%
- Against Steam
- +66%after Steam-wide growth, shrunk by 5 releases
Parent tags
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Lethal Company (opens the Steam store)2023 · 411,708 reviews, 97% positiveest. $82M
- RV There Yet? (opens the Steam store)2025 · 74,481 reviews, 90% positiveest. $12M
- Content Warning (opens the Steam store)2024 · 72,658 reviews, 93% positiveest. $12M
- Liar's Bar (opens the Steam store)2024 · 48,761 reviews, 89% positiveest. $6.2M
- Chained Together (opens the Steam store)2024 · 54,926 reviews, 89% positiveest. $5M
- Bopl Battle (opens the Steam store)2023 · 21,618 reviews, 97% positiveest. $4.4M
- Super Battle Golf (opens the Steam store)2026 · 9,415 reviews, 93% positiveest. $2.5M
- Orcs Must Die! Deathtrap (opens the Steam store)2025 · 4,062 reviews, 69% positiveest. $2.3M
More with Co-op
pairs with Co-op- Co-op + PvE$16,63155 launches priced, 88 releases in 12 months
- Co-op + First-Person$11,81190 launches priced, 133 releases in 12 months
- Co-op + Action Roguelike$10,63341 launches priced, 58 releases in 12 months
- Survival + Co-op$7,36134 launches priced, 70 releases in 12 months
- Horror + Co-op$7,08089 launches priced, 127 releases in 12 months
- Simulation + Co-op$6,44568 launches priced, 108 releases in 12 months
More with Funny
pairs with Funny- Online Co-Op + Funny$5,38258 launches priced, 166 releases in 12 months
- Funny + Romance$4,86732 launches priced, 30 releases in 12 months
- Funny + Life Sim$2,42933 launches priced, 72 releases in 12 months
- Story Rich + Funny$2,42495 launches priced, 113 releases in 12 months
- Exploration + Funny$2,386110 launches priced, 181 releases in 12 months
- Anime + Funny$2,26547 launches priced, 59 releases in 12 months
Verdicts
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