Tag pairdata 30 Sep 2026

Horror + Multiplayer: a typical launch earns $5,680 in its first year

That is the median of 106 indie paid launches, 2024 Q4 to 2025 Q3. 37 of 211 matured launches earned $100k or more, against 10.5 expected for their price and launch quarter. Releases rose 41% on the year before: 172 against 122.

Price: $5,680
Price vs a year earlier: −12.1%
Releases, 12 months: 172
Upcoming games: 545
Games on the store: 1,337

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Horror + Multiplayer on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	3.40%share of upcoming wishlist heat	1.69% to 5.24%	83 ranked of 545 upcoming gameswishlist rank 30 Sep 2026	#53 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	2.97xhits against expected	2.36x to 3.70x	211 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#11 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+6%player demand against new supply, relative to Steam	−11% to +36%	117 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,233 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+9%review growth against same-age games	0% to +20%	117 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#347 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 37
Expected: 10.5

Launches: 211
Hit rate: 17.5%11.7% to 25.3%
Expected rate: 5.0%
Against expected: 2.97x2.36x to 3.70x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

211 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $161
Median: $4,547
Top tenth: $363,933

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 172
Prior 12 months: 122

Change: +41%
Against Steam: +3%after Steam-wide growth, shrunk by 5 releases

Parent tags

HorrorGenre pageRanked on every board, with its best pairs.
MultiplayerNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Horror

pairs with Horror

Horror + Co-op$7,08089 launches priced, 127 releases in 12 months
Horror + Online Co-Op$5,819120 launches priced, 169 releases in 12 months
Horror + Lovecraftian$3,41850 launches priced, 72 releases in 12 months
Horror + Roguelike$3,33937 launches priced, 73 releases in 12 months
Horror + Text-Based$2,83130 launches priced, 65 releases in 12 months
Horror + Story Rich$2,424316 launches priced, 436 releases in 12 months

Every pair with Horror

More with Multiplayer

pairs with Multiplayer

Sandbox + Multiplayer$32,53338 launches priced, 71 releases in 12 months
Multiplayer + Management$19,88833 launches priced, 51 releases in 12 months
Multiplayer + Realistic$17,04044 launches priced, 62 releases in 12 months
Open World + Multiplayer$15,60236 launches priced, 75 releases in 12 months
Multiplayer + Immersive Sim$15,00039 launches priced, 38 releases in 12 months
Simulation + Multiplayer$8,980122 launches priced, 253 releases in 12 months

Every pair with Multiplayer

Verdicts

in development

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