Tag pairdata 30 Sep 2026

Cute + Cozy: a typical launch earns $1,666 in its first year

That is the median of 201 indie paid launches, 2024 Q4 to 2025 Q3. 38 of 395 matured launches earned $100k or more, against 17.5 expected for their price and launch quarter. Releases rose 89% on the year before: 411 against 218.

Price: $1,666
Price vs a year earlier: −38.9%
Releases, 12 months: 411
Upcoming games: 775
Games on the store: 1,623

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Cute + Cozy on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.54%share of upcoming wishlist heat	0.37% to 0.83%	71 ranked of 775 upcoming gameswishlist rank 30 Sep 2026	#443 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	2.00xhits against expected	1.58x to 2.52x	395 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#157 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−33%player demand against new supply, relative to Steam	−44% to −23%	104 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#2,200 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−8%review growth against same-age games	−12% to −3%	104 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,171 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 38
Expected: 17.5

Launches: 395
Hit rate: 9.6%6.8% to 12.7%
Expected rate: 4.4%
Against expected: 2.00x1.58x to 2.52x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

395 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $242
Median: $1,535
Top tenth: $93,426

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 411
Prior 12 months: 218

Change: +89%
Against Steam: +38%after Steam-wide growth, shrunk by 5 releases

Parent tags

CuteNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
CozyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Cute

pairs with Cute

Open World + Cute$5,88634 launches priced, 33 releases in 12 months
Cute + Romance$5,22277 launches priced, 90 releases in 12 months
Story Rich + Cute$3,396163 launches priced, 188 releases in 12 months
Cute + LGBTQ+$2,97434 launches priced, 56 releases in 12 months
Psychological Horror + Cute$2,84651 launches priced, 66 releases in 12 months
Visual Novel + Cute$2,798212 launches priced, 288 releases in 12 months

Every pair with Cute

More with Cozy

pairs with Cozy

Life Sim + Cozy$34,02737 launches priced, 66 releases in 12 months
Adventure + Cozy$32,10838 launches priced, 93 releases in 12 months
Exploration + Cozy$24,01549 launches priced, 99 releases in 12 months
Simulation + Cozy$15,70676 launches priced, 253 releases in 12 months
Building + Cozy$14,48232 launches priced, 66 releases in 12 months
Management + Cozy$9,50833 launches priced, 77 releases in 12 months

Every pair with Cozy

Verdicts

in development

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