Tag pairdata 30 Sep 2026

Adventure + Shoot 'Em Up: a typical launch earns $303 in its first year

That is the median of 45 indie paid launches, 2024 Q4 to 2025 Q3. 2 of 112 matured launches earned $100k or more, against 4.6 expected for their price and launch quarter. Releases rose 49% on the year before: 79 against 53.

Price: $303
Price vs a year earlier: +87.5%
Releases, 12 months: 79
Upcoming games: 181
Games on the store: 655

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Adventure + Shoot 'Em Up on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.07%share of upcoming wishlist heat	0.04% to 0.12%	10 ranked of 181 upcoming gameswishlist rank 30 Sep 2026	#2,114 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.66xhits against expected	0.49x to 1.18x	112 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#4,941 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 2
Expected: 4.6

Launches: 112
Hit rate: 1.8%0.0% to 3.9%
Expected rate: 4.1%
Against expected: 0.66x0.49x to 1.18x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

112 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $202
Top tenth: $8,618

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 79
Prior 12 months: 53

Change: +49%

Parent tags

AdventureNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Shoot 'Em UpGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Adventure

pairs with Adventure

Adventure + Cozy$32,10838 launches priced, 93 releases in 12 months
Adventure + Narrative$12,85033 launches priced, 48 releases in 12 months
Adventure + LGBTQ+$7,36637 launches priced, 54 releases in 12 months
Adventure + Online Co-Op$6,34186 launches priced, 187 releases in 12 months
Adventure + Base Building$5,35342 launches priced, 47 releases in 12 months
Adventure + Building$4,85745 launches priced, 62 releases in 12 months

Every pair with Adventure

Related niches

pairs with Shoot 'Em Up

Shoot 'Em Up + Female Protagonist$1,41531 launches priced, 19 releases in 12 months
Roguelike + Shoot 'Em Up$1,07266 launches priced, 98 releases in 12 months
Shoot 'Em Up + Twin Stick Shooter$1,01145 launches priced, 67 releases in 12 months
Shoot 'Em Up + Action Roguelike$88794 launches priced, 143 releases in 12 months
Shoot 'Em Up + Score Attack$67730 launches priced, 46 releases in 12 months
Shoot 'Em Up + Bullet Hell$646192 launches priced, 289 releases in 12 months

Every pair with Shoot 'Em Up

Verdicts

in development

GMD Verdicts will be a written read on a niche, built from the same data and the published method on this site. Join the early list and we will email you when the first ones are ready. Nothing on this page is held back while you wait.