Shoot 'Em Up + Action Roguelike: a typical launch earns $887 in its first year

That is the median of 94 indie paid launches, 2024 Q4 to 2025 Q3. 7 of 204 matured launches earned $100k or more, against 7.5 expected for their price and launch quarter. Releases rose 38% on the year before: 143 against 104.

One game dominates the figure

Price: $887
Price vs a year earlier: −37.3%
Releases, 12 months: 143
Upcoming games: 347
Games on the store: 934

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Shoot 'Em Up + Action Roguelike on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.10%share of upcoming wishlist heat	0.07% to 0.14%	17 ranked of 348 upcoming gameswishlist rank 30 Sep 2026	#1,728 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. One game dominates the figure	0.96xhits against expected	0.65x to 1.50x	204 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#3,063 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	−5%player demand against new supply, relative to Steam	−27% to +15%	35 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,600 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	−5%review growth against same-age games	−16% to +9%	35 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#2,303 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 7
Expected: 7.5

Launches: 204
Hit rate: 3.4%2.0% to 8.6%
Expected rate: 3.6%
Against expected: 0.96x0.65x to 1.50x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

204 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $717
Top tenth: $16,230

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 143
Prior 12 months: 104

Change: +38%
Against Steam: 0%after Steam-wide growth, shrunk by 5 releases

Parent tags

Shoot 'Em UpGenre pageRanked on every board, with its best pairs.
Action RoguelikeGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

Related niches

pairs with Shoot 'Em Up

Shoot 'Em Up + Female Protagonist$1,41531 launches priced, 19 releases in 12 months
Roguelike + Shoot 'Em Up$1,07266 launches priced, 98 releases in 12 months
Shoot 'Em Up + Twin Stick Shooter$1,01145 launches priced, 67 releases in 12 months
Shoot 'Em Up + Score Attack$67730 launches priced, 46 releases in 12 months
Shoot 'Em Up + Bullet Hell$646192 launches priced, 289 releases in 12 months
Roguelite + Shoot 'Em Up$55082 launches priced, 111 releases in 12 months

Every pair with Shoot 'Em Up

More with Action Roguelike

pairs with Action Roguelike

Co-op + Action Roguelike$10,63341 launches priced, 58 releases in 12 months
Action Roguelike + Bullet Heaven$10,41754 launches priced, 217 releases in 12 months
Online Co-Op + Action Roguelike$7,94636 launches priced, 72 releases in 12 months
Female Protagonist + Action Roguelike$6,55637 launches priced, 55 releases in 12 months
Isometric + Action Roguelike$5,46233 launches priced, 41 releases in 12 months
Dark Fantasy + Action Roguelike$4,04545 launches priced, 85 releases in 12 months

Every pair with Action Roguelike

Verdicts

in development

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