Shoot 'Em Up + Female Protagonist: a typical launch earns $1,415 in its first year

That is the median of 31 indie paid launches, 2024 Q4 to 2025 Q3. 4 of 52 matured launches earned $100k or more, against 3.6 expected for their price and launch quarter. Releases fell 41% on the year before: 19 against 32.

China market: over 35% of reviews are Chinese

Price: $1,415
Price vs a year earlier: +46.7%
Releases, 12 months: 19
Upcoming games: 73
Games on the store: 289

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Shoot 'Em Up + Female Protagonist on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	Below this board's minimum sample, so not ranked. Needs 5 or more wishlist-ranked upcoming games.
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. China market: over 35% of reviews are Chinese Listed after unflagged rows on this board	1.07xhits against expected	0.73x to 1.73x	52 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#6,023 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 4
Expected: 3.6

Launches: 52
Hit rate: 7.7%3.2% to 13.1%
Expected rate: 6.9%
Against expected: 1.07x0.73x to 1.73x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

52 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $25
Median: $1,264
Top tenth: $60,138

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 19
Prior 12 months: 32

Change: −41%

Parent tags

Shoot 'Em UpGenre pageRanked on every board, with its best pairs.
Female ProtagonistNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

Related niches

pairs with Shoot 'Em Up

Roguelike + Shoot 'Em Up$1,07266 launches priced, 98 releases in 12 months
Shoot 'Em Up + Twin Stick Shooter$1,01145 launches priced, 67 releases in 12 months
Shoot 'Em Up + Action Roguelike$88794 launches priced, 143 releases in 12 months
Shoot 'Em Up + Score Attack$67730 launches priced, 46 releases in 12 months
Shoot 'Em Up + Bullet Hell$646192 launches priced, 289 releases in 12 months
Roguelite + Shoot 'Em Up$55082 launches priced, 111 releases in 12 months

Every pair with Shoot 'Em Up

More with Female Protagonist

pairs with Female Protagonist

Hack and Slash + Female Protagonist$10,32730 launches priced, 52 releases in 12 months
JRPG + Female Protagonist$6,70840 launches priced, 47 releases in 12 months
Female Protagonist + Action Roguelike$6,55637 launches priced, 55 releases in 12 months
Mystery + Female Protagonist$5,30753 launches priced, 76 releases in 12 months
Female Protagonist + LGBTQ+$4,85853 launches priced, 86 releases in 12 months
Bullet Hell + Female Protagonist$4,45135 launches priced, 39 releases in 12 months

Every pair with Female Protagonist

Verdicts

in development

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