Tag pairdata 30 Sep 2026

Strategy + Turn-Based: a typical launch earns $5,855 in its first year

That is the median of 66 indie paid launches, 2024 Q4 to 2025 Q3. 21 of 123 matured launches earned $100k or more, against 16.5 expected for their price and launch quarter. Releases rose 46% on the year before: 104 against 71.

Price: $5,855
Price vs a year earlier: −67.5%
Releases, 12 months: 104
Upcoming games: 315
Games on the store: 1,436

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Strategy + Turn-Based on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.20%share of upcoming wishlist heat	0.12% to 0.31%	28 ranked of 315 upcoming gameswishlist rank 30 Sep 2026	#1,041 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.23xhits against expected	0.93x to 1.63x	123 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#1,611 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−6%player demand against new supply, relative to Steam	−26% to +19%	50 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,625 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−1%review growth against same-age games	−13% to +15%	50 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#851 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 21
Expected: 16.5

Launches: 123
Hit rate: 17.1%11.5% to 26.4%
Expected rate: 13.4%
Against expected: 1.23x0.93x to 1.63x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

123 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $202
Median: $6,073
Top tenth: $233,923

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 104
Prior 12 months: 71

Change: +46%
Against Steam: +6%after Steam-wide growth, shrunk by 5 releases

Parent tags

StrategyGenre pageRanked on every board, with its best pairs.
Turn-BasedNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Strategy

pairs with Strategy

Strategy + Roguelike Deckbuilder$8,599104 launches priced, 217 releases in 12 months
Strategy + Base Building$6,139160 launches priced, 260 releases in 12 months
Strategy + Historical$4,25980 launches priced, 157 releases in 12 months
Strategy + Party-Based RPG$3,88255 launches priced, 102 releases in 12 months
Strategy + Story Rich$3,64284 launches priced, 149 releases in 12 months
Strategy + Sandbox$3,550144 launches priced, 259 releases in 12 months

Every pair with Strategy

More with Turn-Based

pairs with Turn-Based

Turn-Based + Turn-Based Tactics$5,85530 launches priced, 44 releases in 12 months
Turn-Based + Turn-Based Strategy$5,79134 launches priced, 60 releases in 12 months
Turn-Based + Roguelike$4,45040 launches priced, 64 releases in 12 months
Card Game + Turn-Based$1,61733 launches priced, 43 releases in 12 months
Turn-Based + Rogueliteno price47 releases in 12 months
Turn-Based + Deckbuildingno price47 releases in 12 months

Every pair with Turn-Based

Verdicts

in development

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