Tag pairdata 30 Sep 2026

Shooter + Shoot 'Em Up: a typical launch earns $242 in its first year

That is the median of 283 indie paid launches, 2024 Q4 to 2025 Q3. 13 of 557 matured launches earned $100k or more, against 26.0 expected for their price and launch quarter. Releases rose 15% on the year before: 371 against 324.

Price: $242
Price vs a year earlier: −52.1%
Releases, 12 months: 371
Upcoming games: 743
Games on the store: 3,056

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Shooter + Shoot 'Em Up on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.10%share of upcoming wishlist heat	0.07% to 0.15%	24 ranked of 744 upcoming gameswishlist rank 30 Sep 2026	#1,705 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.55xhits against expected	0.39x to 0.80x	557 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#5,438 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+21%player demand against new supply, relative to Steam	+2% to +45%	57 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#733 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+2%review growth against same-age games	−8% to +11%	57 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#727 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 13
Expected: 26.0

Launches: 557
Hit rate: 2.3%1.1% to 3.3%
Expected rate: 4.7%
Against expected: 0.55x0.39x to 0.80x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

557 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $243
Top tenth: $10,219

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 371
Prior 12 months: 324

Change: +15%
Against Steam: −16%after Steam-wide growth, shrunk by 5 releases

Parent tags

ShooterGenre pageRanked on every board, with its best pairs.
Shoot 'Em UpGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Shooter

pairs with Shooter

Shooter + Cyberpunk$2,57936 launches priced, 56 releases in 12 months
Story Rich + Shooter$2,36739 launches priced, 48 releases in 12 months
Shooter + Online Co-Op$2,19432 launches priced, 60 releases in 12 months
Co-op + Shooter$1,82139 launches priced, 53 releases in 12 months
Shooter + Old School$1,55845 launches priced, 53 releases in 12 months
Shooter + Gore$1,46646 launches priced, 49 releases in 12 months

Every pair with Shooter

Related niches

pairs with Shoot 'Em Up

Shoot 'Em Up + Female Protagonist$1,41531 launches priced, 19 releases in 12 months
Roguelike + Shoot 'Em Up$1,07266 launches priced, 98 releases in 12 months
Shoot 'Em Up + Twin Stick Shooter$1,01145 launches priced, 67 releases in 12 months
Shoot 'Em Up + Action Roguelike$88794 launches priced, 143 releases in 12 months
Shoot 'Em Up + Score Attack$67730 launches priced, 46 releases in 12 months
Shoot 'Em Up + Bullet Hell$646192 launches priced, 289 releases in 12 months

Every pair with Shoot 'Em Up

Verdicts

in development

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