Tag pairdata 30 Sep 2026

Relaxing + Idler: a typical launch earns $910 in its first year

That is the median of 175 indie paid launches, 2024 Q4 to 2025 Q3. 34 of 389 matured launches earned $100k or more, against 7.0 expected for their price and launch quarter. Releases rose 177% on the year before: 537 against 194.

Price: $910
Price vs a year earlier: −22.1%
Releases, 12 months: 537
Upcoming games: 663
Games on the store: 1,594

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Relaxing + Idler on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.24%share of upcoming wishlist heat	0.17% to 0.31%	30 ranked of 664 upcoming gameswishlist rank 30 Sep 2026	#921 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	3.69xhits against expected	2.89x to 4.72x	389 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#4 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−55%player demand against new supply, relative to Steam	−62% to −44%	55 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#2,333 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−9%review growth against same-age games	−19% to +7%	55 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,234 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 34
Expected: 7.0

Launches: 389
Hit rate: 8.7%5.3% to 12.5%
Expected rate: 1.8%
Against expected: 3.69x2.89x to 4.72x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

389 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $43
Median: $1,050
Top tenth: $68,522

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 537
Prior 12 months: 194

Change: +177%
Against Steam: +101%after Steam-wide growth, shrunk by 5 releases

Parent tags

RelaxingNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
IdlerGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Relaxing

pairs with Relaxing

Relaxing + Economy$7,82849 launches priced, 115 releases in 12 months
Relaxing + Open World$3,43945 launches priced, 56 releases in 12 months
Building + Relaxing$3,39787 launches priced, 134 releases in 12 months
Relaxing + Management$3,154101 launches priced, 233 releases in 12 months
Relaxing + Farming Sim$2,87450 launches priced, 106 releases in 12 months
Relaxing + Crafting$2,42950 launches priced, 83 releases in 12 months

Every pair with Relaxing

More with Idler

pairs with Idler

Cozy + Idler$3,51835 launches priced, 157 releases in 12 months
Collectathon + Idler$1,77756 launches priced, 144 releases in 12 months
Nature + Idler$1,66633 launches priced, 83 releases in 12 months
Management + Idler$1,48690 launches priced, 270 releases in 12 months
Idler + Creature Collector$1,45476 launches priced, 140 releases in 12 months
Building + Idler$1,44436 launches priced, 59 releases in 12 months

Every pair with Idler

Verdicts

in development

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