Tag pairdata 30 Sep 2026
Niches / Management / Idler
Management + Idler: a typical launch earns $1,486 in its first year
That is the median of 90 indie paid launches, 2024 Q4 to 2025 Q3. 19 of 190 matured launches earned $100k or more, against 4.5 expected for their price and launch quarter. Releases rose 167% on the year before: 270 against 101.
- Price
- $1,486 median of 90 launches
- Price vs a year earlier
- −59.5% four quarters on the four before
- Releases, 12 months
- 270 101 the year before
- Upcoming games
- 397 coming soon on Steam
- Games on the store
- 891 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.
| 0.10%share of upcoming wishlist heat | 0.05% to 0.15% | 16 ranked of 397 upcoming gameswishlist rank 30 Sep 2026 | #5,644 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 2.92xhits against expected | 2.15x to 3.97x | 190 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #13 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | −55%player demand against new supply, relative to Steam | −63% to −43% | 39 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #2,336 of 2,361pairs on this board |
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | −15%review growth against same-age games | −24% to +1% | 39 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #1,458 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 190
- Hit rate
- 10.0%7.0% to 17.5%
- Expected rate
- 2.4%
- Against expected
- 2.92x2.15x to 3.97x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
190 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $121
- Median
- $1,597
- Top tenth
- $99,342
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +167%
- Against Steam
- +92%after Steam-wide growth, shrunk by 5 releases
Parent tags
- ManagementGenre pageRanked on every board, with its best pairs.
- IdlerGenre pageRanked on every board, with its best pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Scritchy Scratchy (opens the Steam store)2026 · 15,717 reviews, 94% positiveest. $2.1M
- Rusty's Retirement (opens the Steam store)2024 · 13,915 reviews, 96% positiveest. $1.7M
- Bills Must Be Paid (opens the Steam store)2026 · 11,047 reviews, 96% positiveest. $1.5M
- Shelldiver (opens the Steam store)2025 · 16,989 reviews, 98% positiveest. $1.4M
- (the) Gnorp Apologue (opens the Steam store)2023 · 9,623 reviews, 94% positiveest. $1.3M
- Nodebuster (opens the Steam store)2024 · 13,866 reviews, 97% positiveest. $840k
- Tiny Pasture (opens the Steam store)2025 · 7,070 reviews, 92% positiveest. $611k
- Tiny Aquarium: Social Fishkeeping (opens the Steam store)2025 · 3,415 reviews, 95% positiveest. $502k
More with Management
pairs with Management- Management + Shop Keeper$31,61235 launches priced, 187 releases in 12 months
- Trading + Management$22,06052 launches priced, 89 releases in 12 months
- Multiplayer + Management$19,88833 launches priced, 51 releases in 12 months
- Management + Colony Sim$15,78739 launches priced, 61 releases in 12 months
- Realistic + Management$13,70546 launches priced, 74 releases in 12 months
- Capitalism + Management$13,15777 launches priced, 165 releases in 12 months
More with Idler
pairs with Idler- Cozy + Idler$3,51835 launches priced, 157 releases in 12 months
- Collectathon + Idler$1,77756 launches priced, 144 releases in 12 months
- Nature + Idler$1,66633 launches priced, 83 releases in 12 months
- Idler + Creature Collector$1,45476 launches priced, 140 releases in 12 months
- Building + Idler$1,44436 launches priced, 59 releases in 12 months
- Exploration + Idler$1,37437 launches priced, 77 releases in 12 months
Verdicts
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