Tag pairdata 30 Sep 2026

Point & Click + Idler: a typical launch earns $243 in its first year

That is the median of 97 indie paid launches, 2024 Q4 to 2025 Q3. 5 of 174 matured launches earned $100k or more, against 2.3 expected for their price and launch quarter. Releases rose 60% on the year before: 206 against 129.

Price: $243
Price vs a year earlier: −49.8%
Releases, 12 months: 206
Upcoming games: 247
Games on the store: 726

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Point & Click + Idler on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	Below this board's minimum sample, so not ranked. Needs 5 or more wishlist-ranked upcoming games.
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.52xhits against expected	1.04x to 2.48x	174 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#688 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 5
Expected: 2.3

Launches: 174
Hit rate: 2.9%1.2% to 4.9%
Expected rate: 1.3%
Against expected: 1.52x1.04x to 2.48x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

174 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $20
Median: $303
Top tenth: $13,121

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 206
Prior 12 months: 129

Change: +60%

Parent tags

Point & ClickGenre pageRanked on every board, with its best pairs.
IdlerGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

Related niches

pairs with Point & Click

Point & Click + Investigation$4,85753 launches priced, 84 releases in 12 months
Point & Click + Female Protagonist$3,03141 launches priced, 68 releases in 12 months
Point & Click + Story Rich$2,569170 launches priced, 208 releases in 12 months
Point & Click + Mystery$2,426120 launches priced, 145 releases in 12 months
Point & Click + Psychological Horror$2,30264 launches priced, 114 releases in 12 months
Point & Click + Detective$2,10470 launches priced, 109 releases in 12 months

Every pair with Point & Click

More with Idler

pairs with Idler

Cozy + Idler$3,51835 launches priced, 157 releases in 12 months
Collectathon + Idler$1,77756 launches priced, 144 releases in 12 months
Nature + Idler$1,66633 launches priced, 83 releases in 12 months
Management + Idler$1,48690 launches priced, 270 releases in 12 months
Idler + Creature Collector$1,45476 launches priced, 140 releases in 12 months
Building + Idler$1,44436 launches priced, 59 releases in 12 months

Every pair with Idler

Verdicts

in development

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