Tag pairdata 30 Sep 2026

Incremental + Idler: a typical launch earns $707 in its first year

That is the median of 243 indie paid launches, 2024 Q4 to 2025 Q3. 38 of 559 matured launches earned $100k or more, against 7.6 expected for their price and launch quarter. Releases rose 201% on the year before: 954 against 317.

Price: $707
Price vs a year earlier: −14.2%
Releases, 12 months: 954
Upcoming games: 1,442
Games on the store: 3,194

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Incremental + Idler on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.44%share of upcoming wishlist heat	0.32% to 0.56%	59 ranked of 1,443 upcoming gameswishlist rank 30 Sep 2026	#538 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	3.86xhits against expected	3.04x to 4.89x	559 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#2 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−59%player demand against new supply, relative to Steam	−65% to −55%	124 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#2,342 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−11%review growth against same-age games	−15% to −3%	124 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,338 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 38
Expected: 7.6

Launches: 559
Hit rate: 6.8%3.3% to 9.7%
Expected rate: 1.4%
Against expected: 3.86x3.04x to 4.89x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

559 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $40
Median: $810
Top tenth: $53,554

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 954
Prior 12 months: 317

Change: +201%
Against Steam: +120%after Steam-wide growth, shrunk by 5 releases

Parent tags

IncrementalGenre pageRanked on every board, with its best pairs.
IdlerGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Incremental

pairs with Incremental

Resource Management + Incremental$1,36246 launches priced, 236 releases in 12 months
Roguelite + Incremental$1,23332 launches priced, 126 releases in 12 months
Collectathon + Incremental$1,13151 launches priced, 139 releases in 12 months
Nature + Incremental$99930 launches priced, 50 releases in 12 months
Incremental + Creature Collector$91664 launches priced, 79 releases in 12 months
Management + Incremental$81071 launches priced, 241 releases in 12 months

Every pair with Incremental

More with Idler

pairs with Idler

Cozy + Idler$3,51835 launches priced, 157 releases in 12 months
Collectathon + Idler$1,77756 launches priced, 144 releases in 12 months
Nature + Idler$1,66633 launches priced, 83 releases in 12 months
Management + Idler$1,48690 launches priced, 270 releases in 12 months
Idler + Creature Collector$1,45476 launches priced, 140 releases in 12 months
Building + Idler$1,44436 launches priced, 59 releases in 12 months

Every pair with Idler

Verdicts

in development

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