Tag pairdata 30 Sep 2026

Horror + Walking Simulator: a typical launch earns $1,453 in its first year

That is the median of 413 indie paid launches, 2024 Q4 to 2025 Q3. 27 of 812 matured launches earned $100k or more, against 16.9 expected for their price and launch quarter. Releases rose 17% on the year before: 539 against 460.

Price: $1,453
Price vs a year earlier: −10.9%
Releases, 12 months: 539
Upcoming games: 753
Games on the store: 2,522

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Horror + Walking Simulator on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.29%share of upcoming wishlist heat	0.22% to 0.37%	57 ranked of 753 upcoming gameswishlist rank 30 Sep 2026	#792 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.51xhits against expected	1.15x to 2.00x	812 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#706 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+20%player demand against new supply, relative to Steam	+6% to +35%	139 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#754 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+3%review growth against same-age games	−3% to +9%	139 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#666 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 27
Expected: 16.9

Launches: 812
Hit rate: 3.3%1.6% to 5.1%
Expected rate: 2.1%
Against expected: 1.51x1.15x to 2.00x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

812 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $101
Median: $1,416
Top tenth: $19,467

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 539
Prior 12 months: 460

Change: +17%
Against Steam: −14%after Steam-wide growth, shrunk by 5 releases

Parent tags

HorrorGenre pageRanked on every board, with its best pairs.
Walking SimulatorGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Horror

pairs with Horror

Horror + Co-op$7,08089 launches priced, 127 releases in 12 months
Horror + Online Co-Op$5,819120 launches priced, 169 releases in 12 months
Horror + Multiplayer$5,680106 launches priced, 172 releases in 12 months
Horror + Lovecraftian$3,41850 launches priced, 72 releases in 12 months
Horror + Roguelike$3,33937 launches priced, 73 releases in 12 months
Horror + Text-Based$2,83130 launches priced, 65 releases in 12 months

Every pair with Horror

More with Walking Simulator

pairs with Walking Simulator

Thriller + Walking Simulator$4,18364 launches priced, 94 releases in 12 months
Cinematic + Walking Simulator$3,57532 launches priced, 57 releases in 12 months
Walking Simulator + Supernatural$3,23435 launches priced, 51 releases in 12 months
Story Rich + Walking Simulator$2,627119 launches priced, 186 releases in 12 months
Realistic + Walking Simulator$2,122146 launches priced, 187 releases in 12 months
Mystery + Walking Simulator$2,02077 launches priced, 151 releases in 12 months

Every pair with Walking Simulator

Verdicts

in development

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