Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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on 3 Oct 2026

Niches / Horror + Strategy

Niche

Horror + Strategy

Games tagged both Horror and Strategy: 192 indie paid launches, 13 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,280 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Horror + Strategy priced $10 to $20. This filter changes the answer: at all prices the pair is about level with Horror and is about level with Strategy; priced $10 to $20 it is too small to compare with Horror and is too small to compare with Strategy.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Horror + Strategy is too small to compare with Horror and is too small to compare with Strategy: 3 of its 18 launches earned $100k+ priced $10 to $20, against 19.1 in 100 for Horror and 16.0 in 100 for Strategy.

Small sample: 18 launches, 3 hits.

TIEA tie
Tag oneHorror
19.1in 100 earned
$100k+
Odds19.1 in 100
Typical earnings$9,724
Launches345 / 66 hits
Pair against ittoo few hits to compare
TIEA tie
This pairHorror + Strategy
3 of 18launches earned
$100k+ small
Odds3 of 18 launches
Typical earnings$14,745
Launches18 / 3 hits
Expected17.6 in 100
TIETied
Tag twoStrategy
16.0in 100 earned
$100k+
Odds16.0 in 100
Typical earnings$7,843
Launches844 / 135 hits
Pair against ittoo few hits to compare
All indie launches $10 to $20: 17.6 in 100 earned $100k+, typical $8,234, from 4,301 launches.each block is 1 in 100 all indie at $10 to $20

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 40.0 in 100), so read it within a price band.

Price bandswitches the whole page
What the overlap means

The overlap is this niche: the 18 games tagged both Horror and Strategy priced $10 to $20. 3 of 18 of them earned $100k+, against 19.3 in 100 for Horror-only games and 16.0 in 100 for Strategy-only games, so the mix is too small to compare with Horror alone and is too small to compare with Strategy alone.

Both: 18 games priced $10 to $20; 3 of 18 earned $100k+, typical first-year earnings $14,745.

Circle areas follow launch counts; the gold overlap is exactly the pair's 18 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

CloverPitleads this pair35.3%
PairCloverPit35.3%
HorrorLethal Company20.0%
StrategyManor Lords14.8%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Horror + Strategy

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • CloverPit earned 35.3% of the estimated first-year money of the 192 Horror + Strategy launches.
  • Horror is led by Lethal Company, with 20.0% of its money.
  • Strategy is led by Manor Lords, with 14.8% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Horror + Strategy holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Horror + Strategy through every lens, all prices
This pairBaseStandardevery launchWest-facing view182 of 192 launchesWithout the breakout191 of 192 launchesLast 18 months54 of 192 launches
Launches counted19213 hits18212 hits19112 hits545 hits
Earned $100k+6.8 in 1001 in 156.6 in 1001 in 156.3 in 1001 in 169.3 in 1001 in 11
Typical first-year earnings$303top tenth $42,867+$303$303$383
Chance against standardthe base-2.6%0.2 fewer in 100-7.2%0.5 fewer in 100+36.8%2.5 more in 100
Typical against standardthe base0.0%no change0.0%no change+26.4%$80 more; too few to tell
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Horror and Strategy, 12 to 36 months old: 192 launches.

Launches counted
19213 hits
Earned $100k+
6.8 in 1001 in 15
Typical first-year earnings
$303top tenth $42,867+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 10 of 192 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
18212 hits
Earned $100k+
6.6 in 1001 in 15
Typical first-year earnings
$303
Chance against standard
-2.6%0.2 fewer in 100
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, CloverPit (35.3% of the money): 191 launches left. It moves the answer when that one game earned over half the money.

Launches counted
19112 hits
Earned $100k+
6.3 in 1001 in 16
Typical first-year earnings
$303
Chance against standard
-7.2%0.5 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 54 of 192.

Launches counted
545 hits
Earned $100k+
9.3 in 1001 in 11
Typical first-year earnings
$383
Chance against standard
+36.8%2.5 more in 100
Typical against standard
+26.4%$80 more; too few to tell
Standard
Every indie paid launch tagged both Horror and Strategy, 12 to 36 months old: 192 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 10 of 192 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, CloverPit (35.3% of the money): 191 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 54 of 192.

Horror holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Horror through every lens, all prices
HorrorBaseStandardevery launchWest-facing view2,989 of 3,137 launchesWithout the breakout3,136 of 3,137 launchesLast 18 months883 of 3,137 launches
Launches counted3,137173 hits2,989168 hits3,136172 hits88346 hits
Earned $100k+5.5 in 1001 in 185.6 in 1001 in 185.5 in 1001 in 185.2 in 1001 in 19
Typical first-year earnings$1,010top tenth $33,268+$1,021$1,010$918
Chance against standardthe base+1.9%0.1 more in 100-0.5%no change-5.5%0.3 fewer in 100
Typical against standardthe base+1.1%$11 more0.0%no change-9.1%$92 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Horror, 12 to 36 months old: 3,137 launches.

Launches counted
3,137173 hits
Earned $100k+
5.5 in 1001 in 18
Typical first-year earnings
$1,010top tenth $33,268+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 148 of 3,137 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
2,989168 hits
Earned $100k+
5.6 in 1001 in 18
Typical first-year earnings
$1,021
Chance against standard
+1.9%0.1 more in 100
Typical against standard
+1.1%$11 more
Without the breakoutHolds

Drops the single biggest earner, Lethal Company (20.0% of the money): 3,136 launches left. It moves the answer when that one game earned over half the money.

Launches counted
3,136172 hits
Earned $100k+
5.5 in 1001 in 18
Typical first-year earnings
$1,010
Chance against standard
-0.5%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 883 of 3,137.

Launches counted
88346 hits
Earned $100k+
5.2 in 1001 in 19
Typical first-year earnings
$918
Chance against standard
-5.5%0.3 fewer in 100
Typical against standard
-9.1%$92 less
Standard
Every indie paid launch tagged Horror, 12 to 36 months old: 3,137 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 148 of 3,137 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Lethal Company (20.0% of the money): 3,136 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 883 of 3,137.

Strategy holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Strategy through every lens, all prices
StrategyBaseStandardevery launchWest-facing view4,305 of 4,686 launchesWithout the breakout4,685 of 4,686 launchesLast 18 months1,463 of 4,686 launches
Launches counted4,686290 hits4,305262 hits4,685289 hits1,46397 hits
Earned $100k+6.2 in 1001 in 166.1 in 1001 in 166.2 in 1001 in 166.6 in 1001 in 15
Typical first-year earnings$426top tenth $39,428+$472$426$498
Chance against standardthe base-1.7%0.1 fewer in 100-0.3%no change+7.1%0.4 more in 100
Typical against standardthe base+10.8%$46 more0.0%no change+16.9%$72 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Strategy, 12 to 36 months old: 4,686 launches.

Launches counted
4,686290 hits
Earned $100k+
6.2 in 1001 in 16
Typical first-year earnings
$426top tenth $39,428+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 381 of 4,686 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
4,305262 hits
Earned $100k+
6.1 in 1001 in 16
Typical first-year earnings
$472
Chance against standard
-1.7%0.1 fewer in 100
Typical against standard
+10.8%$46 more
Without the breakoutHolds

Drops the single biggest earner, Manor Lords (14.8% of the money): 4,685 launches left. It moves the answer when that one game earned over half the money.

Launches counted
4,685289 hits
Earned $100k+
6.2 in 1001 in 16
Typical first-year earnings
$426
Chance against standard
-0.3%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 1,463 of 4,686.

Launches counted
1,46397 hits
Earned $100k+
6.6 in 1001 in 15
Typical first-year earnings
$498
Chance against standard
+7.1%0.4 more in 100
Typical against standard
+16.9%$72 more
Standard
Every indie paid launch tagged Strategy, 12 to 36 months old: 4,686 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 381 of 4,686 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Manor Lords (14.8% of the money): 4,685 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 1,463 of 4,686.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Horror + Strategy moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.