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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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on 3 Oct 2026

Niches / Cute + Match 3

Niche

Cute + Match 3

Games tagged both Cute and Match 3: 65 indie paid launches, 0 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,291 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Cute + Match 3 priced under $5.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?Under $5

Cute + Match 3 is too small to compare with Cute and is too small to compare with Match 3: 0 of its 46 launches earned $100k+ priced under $5, against 0.5 in 100 for Cute and 0 of 159 launches for Match 3.

Small sample: 46 launches, 0 hits.

TIEA tie
Tag onemood tagCute
0.5in 100 earned
$100k+
Odds1 in 185
Typical earnings$234
Launches2,218 / 12 hits
Pair against ittoo few hits to compare
TIEA tie
This pairCute + Match 3
0 of 46launches earned
$100k+ small
Odds0 of 46 launches
$1k+11 in 100
$10k+0 of 46 launches
Launches46 / 0 hits
Expected0.4 in 100
TIEA tie
Tag twoMatch 3
0 of 159launches earned
$100k+ small
Odds0 of 159 launches
Typical earnings$40
Launches159 / 0 hits
Pair against ittoo few hits to compare
All indie launches under $5: 0.4 in 100 earned $100k+ (1 in 238), typical $158, from 13,785 launches.each block is 0.5 in 100 all indie at under $5Cute is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page
All prices65 in pairUnder $546 in pair$5 to $1016 in pair$10 to $202: too few$20 to $401: too few
What the overlap means

The overlap is this niche: the 46 games tagged both Cute and Match 3 priced under $5. 0 of 46 of them earned $100k+, against 0.6 in 100 for Cute-only games and 0 of 113 for Match 3-only games, so the mix is too small to compare with Cute alone and is too small to compare with Match 3 alone.

Both: 46 games priced under $5; 0 of 46 earned $100k+, odds by size $1k+ 11 in 100 · $10k+ 0 of 46 launches · $100k+ 0 of 46 launches.

Circle areas follow launch counts; the gold overlap is exactly the pair's 46 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Super Farming Boyleads this pair27.3%
PairSuper Farming Boy27.3%
CuteHello Kitty Island Adventure5.1%
Match 3POPUCOM58.5%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 1 of 3, 2 too few to tell. Standard: the base the others are compared with. West-facing view: too few to tell. Without the breakout: holds. Last 18 months: too few to tell.

Open free preview
ComparablesFree until launchClick to unlockWho leads Cute + Match 3

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Super Farming Boy earned 27.3% of the estimated first-year money of the 65 Cute + Match 3 launches.
  • Cute is led by Hello Kitty Island Adventure, with 5.1% of its money.
  • Match 3 is led by POPUCOM, with 58.5% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cute + Match 3 holds in Without the breakout; too few to tell in West-facing view and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Cute + Match 3 through every lens, all prices
This pairBaseStandardevery launchWest-facing view62 of 65 launchesWithout the breakout64 of 65 launchesLast 18 months13 of 65 launches
Launches counted650 hits620 hits640 hits130 hits
Earned $100k+0 of 65too few for a rate0 of 62too few for a rate0 of 64too few for a rate0 of 13too few for a rate
Chance of $10k+1 of 65 launchescleared $10k; $1k+ 18 in 100under 100 launchesunder 100 launchesunder 100 launches
Chance against standardthe base0.0%no change; too few to tell0.0%no change0.0%no change; too few to tell
Typical against standardthe baseunder 100 launchesunder 100 launchesunder 100 launches
Does it hold?The base viewToo few to tellHoldsToo few to tell
BaseStandardThe base view

Every indie paid launch tagged both Cute and Match 3, 12 to 36 months old: 65 launches.

Launches counted
650 hits
Earned $100k+
0 of 65too few for a rate
Chance of $10k+
1 of 65 launchescleared $10k; $1k+ 18 in 100
Chance against standard
the base
Typical against standard
the base
West-facing viewToo few to tell

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 65 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
620 hits
Earned $100k+
0 of 62too few for a rate
Chance of $10k+
under 100 launches
Chance against standard
0.0%no change; too few to tell
Typical against standard
under 100 launches
Without the breakoutHolds

Drops the single biggest earner, Super Farming Boy (27.3% of the money): 64 launches left. It moves the answer when that one game earned over half the money.

Launches counted
640 hits
Earned $100k+
0 of 64too few for a rate
Chance of $10k+
under 100 launches
Chance against standard
0.0%no change
Typical against standard
under 100 launches
Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 13 of 65.

Launches counted
130 hits
Earned $100k+
0 of 13too few for a rate
Chance of $10k+
under 100 launches
Chance against standard
0.0%no change; too few to tell
Typical against standard
under 100 launches
Standard
Every indie paid launch tagged both Cute and Match 3, 12 to 36 months old: 65 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 65 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Super Farming Boy (27.3% of the money): 64 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 13 of 65.

Cute is audience split +1: West-facing view moves the answer more than chance alone would, and 1 more lens too. It holds in Without the breakout.

Cute through every lens, all prices
CuteBaseStandardevery launchWest-facing view3,654 of 3,829 launchesWithout the breakout3,828 of 3,829 launchesLast 18 months1,116 of 3,829 launches
Launches counted3,829221 hits3,654202 hits3,828220 hits1,11677 hits
Earned $100k+5.8 in 1001 in 175.5 in 1001 in 185.7 in 1001 in 176.9 in 1001 in 14
Typical first-year earnings$641top tenth $32,649+$661$641$632
Chance against standardthe base-4.2%0.2 fewer in 100-0.4%no change+19.5%1.1 more in 100
Typical against standardthe base+3.1%$20 more0.0%no change-1.4%$9 less
Does it hold?The base viewMoves the answerHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged Cute, 12 to 36 months old: 3,829 launches.

Launches counted
3,829221 hits
Earned $100k+
5.8 in 1001 in 17
Typical first-year earnings
$641top tenth $32,649+
Chance against standard
the base
Typical against standard
the base
West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 175 of 3,829 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
3,654202 hits
Earned $100k+
5.5 in 1001 in 18
Typical first-year earnings
$661
Chance against standard
-4.2%0.2 fewer in 100
Typical against standard
+3.1%$20 more
Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (5.1% of the money): 3,828 launches left. It moves the answer when that one game earned over half the money.

Launches counted
3,828220 hits
Earned $100k+
5.7 in 1001 in 17
Typical first-year earnings
$641
Chance against standard
-0.4%no change
Typical against standard
0.0%no change
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 1,116 of 3,829.

Launches counted
1,11677 hits
Earned $100k+
6.9 in 1001 in 14
Typical first-year earnings
$632
Chance against standard
+19.5%1.1 more in 100
Typical against standard
-1.4%$9 less
Standard
Every indie paid launch tagged Cute, 12 to 36 months old: 3,829 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 175 of 3,829 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Hello Kitty Island Adventure (5.1% of the money): 3,828 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 1,116 of 3,829.

Match 3 is one-hit market: one game earned over half the money. It holds in West-facing view.

Match 3 through every lens, all prices
Match 3BaseStandardevery launchWest-facing view278 of 298 launchesWithout the breakout297 of 298 launchesLast 18 months70 of 298 launches
Launches counted2984 hits2783 hits2973 hits702 hits
Earned $100k+4 of 298too few for a rate3 of 278too few for a rate3 of 297too few for a rate2 of 70too few for a rate
Typical first-year earnings$130top tenth $1,696+$138$125under 100 launches
Chance against standardthe base-19.6%0.3 fewer in 100; too few to tell-24.7%0.3 fewer in 100+112.9%1.5 more in 100; too few to tell
Typical against standardthe base+6.2%$8 more-3.8%$5 lessunder 100 launches
Does it hold?The base viewHoldsMoves the answerToo few to tell
BaseStandardThe base view

Every indie paid launch tagged Match 3, 12 to 36 months old: 298 launches.

Launches counted
2984 hits
Earned $100k+
4 of 298too few for a rate
Typical first-year earnings
$130top tenth $1,696+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 20 of 298 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
2783 hits
Earned $100k+
3 of 278too few for a rate
Typical first-year earnings
$138
Chance against standard
-19.6%0.3 fewer in 100; too few to tell
Typical against standard
+6.2%$8 more
Without the breakoutMoves the answer

Drops the single biggest earner, POPUCOM (58.5% of the money): 297 launches left. It moves the answer when that one game earned over half the money.

Launches counted
2973 hits
Earned $100k+
3 of 297too few for a rate
Typical first-year earnings
$125
Chance against standard
-24.7%0.3 fewer in 100
Typical against standard
-3.8%$5 less
Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 70 of 298.

Launches counted
702 hits
Earned $100k+
2 of 70too few for a rate
Typical first-year earnings
under 100 launches
Chance against standard
+112.9%1.5 more in 100; too few to tell
Typical against standard
under 100 launches
Standard
Every indie paid launch tagged Match 3, 12 to 36 months old: 298 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 20 of 298 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, POPUCOM (58.5% of the money): 297 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 70 of 298.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cute + Match 3 moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.