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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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on 3 Oct 2026

Niches / Character Customization + Sandbox

Niche

Character Customization + Sandbox

Games tagged both Character Customization and Sandbox: 75 indie paid launches, 19 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,280 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Character Customization + Sandbox priced $10 to $20. This filter changes the answer: at all prices the pair beats both its tags; priced $10 to $20 it beats Character Customization and is about level with Sandbox.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Character Customization + Sandbox beats Character Customization and is about level with Sandbox: 29.0 in 100 of its launches earned $100k+ priced $10 to $20, against 19.9 in 100 for Character Customization and 29.7 in 100 for Sandbox.

That is about 1.6 times the 17.6 in 100 expected for any launch at this price.

3RDThird
19.9in 100 earned
$100k+
Odds19.9 in 100
Typical earnings$13,176
Launches191 / 38 hits
Pair leads by9.1 in 100
TIEA tie
This pairCharacter Customization + Sandbox
29.0in 100 earned
$100k+
Odds29.0 in 100
Typical earnings$24,427
Launches31 / 9 hits
Expected17.6 in 100
TIEA tie
Tag twoSandbox
29.7in 100 earned
$100k+
Odds29.7 in 100
Typical earnings$22,688
Launches360 / 107 hits
A tie, apart by0.7 in 100
All indie launches $10 to $20: 17.6 in 100 earned $100k+, typical $8,234, from 4,301 launches.each block is 2 in 100 all indie at $10 to $20

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 40.0 in 100), so read it within a price band.

What the overlap means

The overlap is this niche: the 31 games tagged both Character Customization and Sandbox priced $10 to $20. 29.0 in 100 of them earned $100k+, against 18.1 in 100 for Character Customization-only games and 29.8 in 100 for Sandbox-only games, so the mix beats Character Customization alone and is about level with Sandbox alone.

Both: 31 games priced $10 to $20; 29.0 in 100 earned $100k+, typical first-year earnings $24,427.

Circle areas follow launch counts; the gold overlap is exactly the pair's 31 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Goat Simulator 3leads this pair28.4%
PairGoat Simulator 328.4%
Character CustomizationNo Rest for the Wicked24.9%
SandboxManor Lords22.8%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkAudience split. Standard: the base the others are compared with. West-facing view: moves the answer. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Character Customization + Sandbox

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Goat Simulator 3 earned 28.4% of the estimated first-year money of the 75 Character Customization + Sandbox launches.
  • Character Customization is led by No Rest for the Wicked, with 24.9% of its money.
  • Sandbox is led by Manor Lords, with 22.8% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Character Customization + Sandbox is audience split: West-facing view moves the answer more than chance alone would. It holds in Without the breakout and Last 18 months.

Character Customization + Sandbox through every lens, all prices
This pairBaseStandardevery launchWest-facing view72 of 75 launchesWithout the breakout74 of 75 launchesLast 18 months18 of 75 launches
Launches counted7519 hits7217 hits7418 hits186 hits
Earned $100k+25.3 in 10023.6 in 10024.3 in 1006 of 18too few for a rate
Typical first-year earnings$13,313top tenth $271,231+$13,313$13,313$13,992
Chance against standardthe base-6.8%1.7 fewer in 100-4.0%1.0 fewer in 100+31.6%8.0 more in 100
Typical against standardthe base0.0%no change; too few to tell0.0%no change+5.1%$679 more; too few to tell
Does it hold?The base viewMoves the answerHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Character Customization and Sandbox, 12 to 36 months old: 75 launches.

Launches counted
7519 hits
Earned $100k+
25.3 in 100
Typical first-year earnings
$13,313top tenth $271,231+
Chance against standard
the base
Typical against standard
the base
West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 75 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
7217 hits
Earned $100k+
23.6 in 100
Typical first-year earnings
$13,313
Chance against standard
-6.8%1.7 fewer in 100
Typical against standard
0.0%no change; too few to tell
Without the breakoutHolds

Drops the single biggest earner, Goat Simulator 3 (28.4% of the money): 74 launches left. It moves the answer when that one game earned over half the money.

Launches counted
7418 hits
Earned $100k+
24.3 in 100
Typical first-year earnings
$13,313
Chance against standard
-4.0%1.0 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 18 of 75.

Launches counted
186 hits
Earned $100k+
6 of 18too few for a rate
Typical first-year earnings
$13,992
Chance against standard
+31.6%8.0 more in 100
Typical against standard
+5.1%$679 more; too few to tell
Standard
Every indie paid launch tagged both Character Customization and Sandbox, 12 to 36 months old: 75 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 75 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Goat Simulator 3 (28.4% of the money): 74 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 18 of 75.

Character Customization is audience split: West-facing view moves the answer more than chance alone would. It holds in Without the breakout and Last 18 months.

Character Customization through every lens, all prices
Character CustomizationBaseStandardevery launchWest-facing view826 of 851 launchesWithout the breakout850 of 851 launchesLast 18 months243 of 851 launches
Launches counted85184 hits82679 hits85083 hits24326 hits
Earned $100k+9.9 in 1001 in 109.6 in 1001 in 109.8 in 1001 in 1010.7 in 100
Typical first-year earnings$862top tenth $90,810+$877$862$956
Chance against standardthe base-3.1%0.3 fewer in 100-1.1%0.1 fewer in 100+8.4%0.8 more in 100
Typical against standardthe base+1.7%$15 more0.0%no change+10.9%$94 more
Does it hold?The base viewMoves the answerHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Character Customization, 12 to 36 months old: 851 launches.

Launches counted
85184 hits
Earned $100k+
9.9 in 1001 in 10
Typical first-year earnings
$862top tenth $90,810+
Chance against standard
the base
Typical against standard
the base
West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 25 of 851 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
82679 hits
Earned $100k+
9.6 in 1001 in 10
Typical first-year earnings
$877
Chance against standard
-3.1%0.3 fewer in 100
Typical against standard
+1.7%$15 more
Without the breakoutHolds

Drops the single biggest earner, No Rest for the Wicked (24.9% of the money): 850 launches left. It moves the answer when that one game earned over half the money.

Launches counted
85083 hits
Earned $100k+
9.8 in 1001 in 10
Typical first-year earnings
$862
Chance against standard
-1.1%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 243 of 851.

Launches counted
24326 hits
Earned $100k+
10.7 in 100
Typical first-year earnings
$956
Chance against standard
+8.4%0.8 more in 100
Typical against standard
+10.9%$94 more
Standard
Every indie paid launch tagged Character Customization, 12 to 36 months old: 851 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 25 of 851 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, No Rest for the Wicked (24.9% of the money): 850 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 243 of 851.

Sandbox is audience split: West-facing view moves the answer more than chance alone would. It holds in Without the breakout and Last 18 months.

Sandbox through every lens, all prices
SandboxBaseStandardevery launchWest-facing view1,172 of 1,219 launchesWithout the breakout1,218 of 1,219 launchesLast 18 months387 of 1,219 launches
Launches counted1,219193 hits1,172181 hits1,218192 hits38762 hits
Earned $100k+15.8 in 10015.4 in 10015.8 in 10016.0 in 100
Typical first-year earnings$1,882top tenth $223,977+$1,914$1,882$2,011
Chance against standardthe base-2.5%0.4 fewer in 100-0.4%0.1 fewer in 100+1.2%0.2 more in 100
Typical against standardthe base+1.7%$32 more0.0%no change+6.9%$129 more
Does it hold?The base viewMoves the answerHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Sandbox, 12 to 36 months old: 1,219 launches.

Launches counted
1,219193 hits
Earned $100k+
15.8 in 100
Typical first-year earnings
$1,882top tenth $223,977+
Chance against standard
the base
Typical against standard
the base
West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 47 of 1,219 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,172181 hits
Earned $100k+
15.4 in 100
Typical first-year earnings
$1,914
Chance against standard
-2.5%0.4 fewer in 100
Typical against standard
+1.7%$32 more
Without the breakoutHolds

Drops the single biggest earner, Manor Lords (22.8% of the money): 1,218 launches left. It moves the answer when that one game earned over half the money.

Launches counted
1,218192 hits
Earned $100k+
15.8 in 100
Typical first-year earnings
$1,882
Chance against standard
-0.4%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 387 of 1,219.

Launches counted
38762 hits
Earned $100k+
16.0 in 100
Typical first-year earnings
$2,011
Chance against standard
+1.2%0.2 more in 100
Typical against standard
+6.9%$129 more
Standard
Every indie paid launch tagged Sandbox, 12 to 36 months old: 1,219 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 47 of 1,219 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Manor Lords (22.8% of the money): 1,218 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 387 of 1,219.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Character Customization + Sandbox moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.