Tag pairdata 30 Sep 2026
Niches / Character Customization / Idler
Character Customization + Idler: 79 releases in the last 12 months
There is no price yet: it needs 30 or more indie paid launches in the last four complete quarters. 7 of 47 matured launches earned $100k or more, against 1.3 expected for their price and launch quarter. Releases rose 132% on the year before: 79 against 34.
- Price
- n/a under 30 launches
- Price vs a year earlier
- n/a no price
- Releases, 12 months
- 79 34 the year before
- Upcoming games
- 125 coming soon on Steam
- Games on the store
- 269 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.
| 0.03%share of upcoming wishlist heat | 0.01% to 0.06% | 6 ranked of 125 upcoming gameswishlist rank 30 Sep 2026 | #6,708 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 2.33xhits against expected | 1.61x to 3.47x | 47 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #63 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | −43%player demand against new supply, relative to Steam | −57% to −21% | 15 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #2,289 of 2,361pairs on this board |
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | −9%review growth against same-age games | −19% to +6% | 15 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #1,223 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 47
- Hit rate
- 14.9%6.3% to 24.6%
- Expected rate
- 2.8%
- Against expected
- 2.33x1.61x to 3.47x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
47 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $52
- Median
- $1,211
- Top tenth
- $133,079
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +132%
- Against Steam
- +59%after Steam-wide growth, shrunk by 5 releases
Parent tags
- Character CustomizationNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
- IdlerGenre pageRanked on every board, with its best pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Spirit City: Lofi Sessions (opens the Steam store)2024 · 15,259 reviews, 97% positiveest. $3.4M
- Ithya: Magic Studies (opens the Steam store)2025 · 2,118 reviews, 97% positiveest. $441k
- Mini Cozy Room: Lo-Fi (opens the Steam store)2025 · 3,494 reviews, 96% positiveest. $315k
- Nomad Idle (opens the Steam store)2025 · 859 reviews, 64% positiveest. $174k
- Flash Doll (opens the Steam store)2024 · 861 reviews, 80% positiveest. $157k
- Hole Is Mine (opens the Steam store)2026 · 766 reviews, 90% positiveest. $124k
- Yolk Heroes: A Long Tamago (opens the Steam store)2024 · 725 reviews, 89% positiveest. $117k
- Virtual Cottage 2 (opens the Steam store)2026 · 664 reviews, 97% positiveest. $107k
More with Character Customization
pairs with Character Customization- Open World + Character Customization$4,55339 launches priced, 39 releases in 12 months
- Sandbox + Character Customization$4,44639 launches priced, 55 releases in 12 months
- Dungeon Crawler + Character Customization$3,45838 launches priced, 51 releases in 12 months
- Character Customization + Choices Matter$3,15735 launches priced, 42 releases in 12 months
- Choose Your Own Adventure + Character Customization$2,97334 launches priced, 26 releases in 12 months
- RPG + Character Customization$2,832132 launches priced, 170 releases in 12 months
More with Idler
pairs with Idler- Cozy + Idler$3,51835 launches priced, 157 releases in 12 months
- Collectathon + Idler$1,77756 launches priced, 144 releases in 12 months
- Nature + Idler$1,66633 launches priced, 83 releases in 12 months
- Management + Idler$1,48690 launches priced, 270 releases in 12 months
- Idler + Creature Collector$1,45476 launches priced, 140 releases in 12 months
- Building + Idler$1,44436 launches priced, 59 releases in 12 months
Verdicts
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