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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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on 2 Oct 2026

Niches / Casual + Strategy

Niche

Casual + Strategy

Games tagged both Casual and Strategy: 2,092 indie paid launches, 53 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about".
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 29,637 indie paid launches 6 to 30 months old, data of 1 Oct 2026. How it is measured.

Showing Casual + Strategy priced $10 to $20. This filter changes the answer: at all prices the pair is level with Casual and trails Strategy; priced $10 to $20 it trails both its tags.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Casual + Strategy trails both its tags: 9.9 in 100 of its launches earned $100k+ priced $10 to $20, against 12.9 in 100 for Casual and 16.5 in 100 for Strategy.

That is 1 in 10, about 0.5 times the 18.6 in 100 expected for any launch at this price.

2NDRunner-up
Tag onemood tagCasual
12.9in 100 earned
$100k+
Odds12.9 in 100
Typical earnings$3,885
Launches1,079 / 139 hits
Pair trails by3.0 in 100
3RDThird
This pairCasual + Strategy
9.9in 100 earned
$100k+
Odds1 in 10
Typical earnings$2,692
Launches202 / 20 hits
Expected18.6 in 100
1STWinner
Tag twoStrategy
16.5in 100 earned
$100k+
Odds16.5 in 100
Typical earnings$9,226
Launches978 / 161 hits
Pair trails by6.6 in 100
All indie launches $10 to $20: 18.6 in 100 earned $100k+, typical $9,226, from 4,810 launches.each block is 1 in 100 all indie at $10 to $20Casual is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.

What the overlap means

The overlap is this niche: the 202 games tagged both Casual and Strategy priced $10 to $20. 9.9 in 100 of them earned $100k+, against 13.6 for Casual-only games and 18.2 for Strategy-only games, so games with both tags did worse than games with either tag alone.

Both: 202 games priced $10 to $20; 9.9 in 100 earned $100k+ (1 in 10), typical first-year earnings $2,692.

Circle areas follow launch counts; the gold overlap is exactly the pair's 202 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Hotel Architectleads this pair4.6%
PairHotel Architect4.6%
CasualHello Kitty Island Adventure3.3%
StrategySlay the Spire 217.1%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Casual + Strategy

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Hotel Architect earned 4.6% of the estimated first-year money of the 2,092 Casual + Strategy launches.
  • Casual is led by Hello Kitty Island Adventure, with 3.3% of its money.
  • Strategy is led by Slay the Spire 2, with 17.1% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Casual + Strategy holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Casual + Strategy through every lens, all prices
This pairBaseStandardevery launchWest-facing view1,916 of 2,092 launchesWithout the breakout2,091 of 2,092 launchesLast 18 months1,242 of 2,092 launches
Launches counted2,09253 hits1,91650 hits2,09152 hits1,24237 hits
Earned $100k+2.5 in 1001 in 402.6 in 1001 in 382.5 in 1001 in 403.0 in 1001 in 33
Typical first-year earnings$241top tenth $10,115+$242$241$242
Chance against standardthe yardstick+4.0%0.1 more in 1000.0%no change+20.0%0.5 more in 100
Typical against standardthe yardstick+0.4%$1 more0.0%no change+0.4%$1 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Casual and Strategy, 6 to 30 months old: 2,092 launches.

Launches counted
2,09253 hits
Earned $100k+
2.5 in 1001 in 40
Typical first-year earnings
$241top tenth $10,115+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 176 of 2,092 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,91650 hits
Earned $100k+
2.6 in 1001 in 38
Typical first-year earnings
$242
Chance against standard
+4.0%0.1 more in 100
Typical against standard
+0.4%$1 more
Without the breakoutHolds

Drops the single biggest earner, Hotel Architect (4.6% of the money): 2,091 launches left.

Launches counted
2,09152 hits
Earned $100k+
2.5 in 1001 in 40
Typical first-year earnings
$241
Chance against standard
0.0%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 1,242 of 2,092.

Launches counted
1,24237 hits
Earned $100k+
3.0 in 1001 in 33
Typical first-year earnings
$242
Chance against standard
+20.0%0.5 more in 100
Typical against standard
+0.4%$1 more
Standard
Every indie paid launch tagged both Casual and Strategy, 6 to 30 months old: 2,092 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 176 of 2,092 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Hotel Architect (4.6% of the money): 2,091 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 1,242 of 2,092.

Casual holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Casual through every lens, all prices
CasualBaseStandardevery launchWest-facing view10,520 of 11,118 launchesWithout the breakout11,117 of 11,118 launchesLast 18 months6,267 of 11,118 launches
Launches counted11,118317 hits10,520295 hits11,117316 hits6,267190 hits
Earned $100k+2.9 in 1001 in 342.8 in 1001 in 362.8 in 1001 in 363.0 in 1001 in 33
Typical first-year earnings$303top tenth $10,765+$303$303$282
Chance against standardthe yardstick-3.4%0.1 fewer in 100-3.4%0.1 fewer in 100+3.4%0.1 more in 100
Typical against standardthe yardstick0.0%no change0.0%no change-6.9%$21 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Casual, 6 to 30 months old: 11,118 launches.

Launches counted
11,118317 hits
Earned $100k+
2.9 in 1001 in 34
Typical first-year earnings
$303top tenth $10,765+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 598 of 11,118 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
10,520295 hits
Earned $100k+
2.8 in 1001 in 36
Typical first-year earnings
$303
Chance against standard
-3.4%0.1 fewer in 100
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (3.3% of the money): 11,117 launches left.

Launches counted
11,117316 hits
Earned $100k+
2.8 in 1001 in 36
Typical first-year earnings
$303
Chance against standard
-3.4%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 6,267 of 11,118.

Launches counted
6,267190 hits
Earned $100k+
3.0 in 1001 in 33
Typical first-year earnings
$282
Chance against standard
+3.4%0.1 more in 100
Typical against standard
-6.9%$21 less
Standard
Every indie paid launch tagged Casual, 6 to 30 months old: 11,118 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 598 of 11,118 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Hello Kitty Island Adventure (3.3% of the money): 11,117 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 6,267 of 11,118.

Strategy holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Strategy through every lens, all prices
StrategyBaseStandardevery launchWest-facing view4,988 of 5,391 launchesWithout the breakout5,390 of 5,391 launchesLast 18 months3,128 of 5,391 launches
Launches counted5,391337 hits4,988308 hits5,390336 hits3,128178 hits
Earned $100k+6.3 in 1001 in 166.2 in 1001 in 166.2 in 1001 in 165.7 in 1001 in 18
Typical first-year earnings$505top tenth $44,532+$545$505$505
Chance against standardthe yardstick-1.6%0.1 fewer in 100-1.6%0.1 fewer in 100-9.5%0.6 fewer in 100
Typical against standardthe yardstick+7.9%$40 more0.0%no change0.0%no change
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Strategy, 6 to 30 months old: 5,391 launches.

Launches counted
5,391337 hits
Earned $100k+
6.3 in 1001 in 16
Typical first-year earnings
$505top tenth $44,532+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 403 of 5,391 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
4,988308 hits
Earned $100k+
6.2 in 1001 in 16
Typical first-year earnings
$545
Chance against standard
-1.6%0.1 fewer in 100
Typical against standard
+7.9%$40 more
Without the breakoutHolds

Drops the single biggest earner, Slay the Spire 2 (17.1% of the money): 5,390 launches left.

Launches counted
5,390336 hits
Earned $100k+
6.2 in 1001 in 16
Typical first-year earnings
$505
Chance against standard
-1.6%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 3,128 of 5,391.

Launches counted
3,128178 hits
Earned $100k+
5.7 in 1001 in 18
Typical first-year earnings
$505
Chance against standard
-9.5%0.6 fewer in 100
Typical against standard
0.0%no change
Standard
Every indie paid launch tagged Strategy, 6 to 30 months old: 5,391 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 403 of 5,391 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Slay the Spire 2 (17.1% of the money): 5,390 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 3,128 of 5,391.

A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Casual + Strategy moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.