Tag pairdata 30 Sep 2026

Cartoony + Idler: a typical launch earns $200 in its first year

That is the median of 31 indie paid launches, 2024 Q4 to 2025 Q3. 1 of 70 matured launches earned $100k or more, against 0.6 expected for their price and launch quarter. Releases rose 55% on the year before: 73 against 47.

One game dominates the figure

Price: $200
Price vs a year earlier: −51.7%
Releases, 12 months: 73
Upcoming games: 99
Games on the store: 283

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Cartoony + Idler on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	Below this board's minimum sample, so not ranked. Needs 5 or more wishlist-ranked upcoming games.
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. One game dominates the figure	1.12xhits against expected	0.90x to 2.04x	70 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#2,111 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 1
Expected: 0.6

Launches: 70
Hit rate: 1.4%0.0% to 3.0%
Expected rate: 0.8%
Against expected: 1.12x0.90x to 2.04x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

70 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $202
Top tenth: $4,281

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 73
Prior 12 months: 47

Change: +55%

Parent tags

CartoonyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
IdlerGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Cartoony

pairs with Cartoony

Story Rich + Cartoony$2,42632 launches priced, 45 releases in 12 months
Visual Novel + Cartoony$1,61731 launches priced, 59 releases in 12 months
Cartoony + Cats$78257 launches priced, 62 releases in 12 months
Cartoony + Wholesome$73248 launches priced, 54 releases in 12 months
Cartoony + Cozy$70254 launches priced, 74 releases in 12 months
First-Person + Cartoony$67451 launches priced, 54 releases in 12 months

Every pair with Cartoony

More with Idler

pairs with Idler

Cozy + Idler$3,51835 launches priced, 157 releases in 12 months
Collectathon + Idler$1,77756 launches priced, 144 releases in 12 months
Nature + Idler$1,66633 launches priced, 83 releases in 12 months
Management + Idler$1,48690 launches priced, 270 releases in 12 months
Idler + Creature Collector$1,45476 launches priced, 140 releases in 12 months
Building + Idler$1,44436 launches priced, 59 releases in 12 months

Every pair with Idler

Verdicts

in development

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