Tag pairdata 30 Sep 2026

Building + Colorful: a typical launch earns $1,011 in its first year

That is the median of 37 indie paid launches, 2024 Q4 to 2025 Q3. 10 of 73 matured launches earned $100k or more, against 5.5 expected for their price and launch quarter. Releases rose 41% on the year before: 58 against 41.

Price: $1,011
Price vs a year earlier: −44.5%
Releases, 12 months: 58
Upcoming games: 155
Games on the store: 413

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Building + Colorful on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	0.33%share of upcoming wishlist heat	0.05% to 0.80%	14 ranked of 155 upcoming gameswishlist rank 30 Sep 2026	#4,721 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.53xhits against expected	1.07x to 2.22x	73 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#657 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	−11%player demand against new supply, relative to Steam	−38% to +22%	15 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,773 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	−10%review growth against same-age games	−20% to −1%	15 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#2,424 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 10
Expected: 5.5

Launches: 73
Hit rate: 13.7%8.9% to 20.3%
Expected rate: 7.5%
Against expected: 1.53x1.07x to 2.22x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

73 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $65
Median: $1,780
Top tenth: $239,622

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 58
Prior 12 months: 41

Change: +41%
Against Steam: +1%after Steam-wide growth, shrunk by 5 releases

Parent tags

BuildingGenre pageRanked on every board, with its best pairs.
ColorfulNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Building

pairs with Building

Building + Cozy$14,48232 launches priced, 66 releases in 12 months
Building + Life Sim$12,54245 launches priced, 64 releases in 12 months
Building + Colony Sim$11,53947 launches priced, 44 releases in 12 months
Building + Automation$8,28246 launches priced, 101 releases in 12 months
Building + Economy$7,77095 launches priced, 122 releases in 12 months
Building + Immersive Sim$7,64451 launches priced, 53 releases in 12 months

Every pair with Building

More with Colorful

pairs with Colorful

Colorful + Cozy$3,63859 launches priced, 123 releases in 12 months
Story Rich + Colorful$3,39962 launches priced, 88 releases in 12 months
Visual Novel + Colorful$2,68975 launches priced, 112 releases in 12 months
Colorful + Emotional$2,00335 launches priced, 44 releases in 12 months
Colorful + Life Sim$1,85851 launches priced, 69 releases in 12 months
Magic + Colorful$1,66832 launches priced, 38 releases in 12 months

Every pair with Colorful

Verdicts

in development

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