Tag pairdata 30 Sep 2026

Colorful + Emotional: a typical launch earns $2,003 in its first year

That is the median of 35 indie paid launches, 2024 Q4 to 2025 Q3. 7 of 65 matured launches earned $100k or more, against 7.5 expected for their price and launch quarter. Releases rose 5% on the year before: 44 against 42.

One game dominates the figure

Price: $2,003
Price vs a year earlier: +154.5%
Releases, 12 months: 44
Upcoming games: 118
Games on the store: 328

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Colorful + Emotional on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.14%share of upcoming wishlist heat	0.07% to 0.25%	16 ranked of 118 upcoming gameswishlist rank 30 Sep 2026	#1,351 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. One game dominates the figure	0.95xhits against expected	0.65x to 1.44x	65 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#3,111 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 7
Expected: 7.5

Launches: 65
Hit rate: 10.8%4.6% to 22.0%
Expected rate: 11.6%
Against expected: 0.95x0.65x to 1.44x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

65 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $2,225
Top tenth: $99,963

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 44
Prior 12 months: 42

Change: +5%

Parent tags

ColorfulNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
EmotionalNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Colorful

pairs with Colorful

Colorful + Cozy$3,63859 launches priced, 123 releases in 12 months
Story Rich + Colorful$3,39962 launches priced, 88 releases in 12 months
Visual Novel + Colorful$2,68975 launches priced, 112 releases in 12 months
Colorful + Life Sim$1,85851 launches priced, 69 releases in 12 months
Magic + Colorful$1,66832 launches priced, 38 releases in 12 months
Sports + Colorful$1,21471 launches priced, 73 releases in 12 months

Every pair with Colorful

More with Emotional

pairs with Emotional

Emotional + Hand-drawn$3,75736 launches priced, 43 releases in 12 months
Story Rich + Emotional$3,130121 launches priced, 200 releases in 12 months
Emotional + Multiple Endings$3,03442 launches priced, 72 releases in 12 months
Anime + Emotional$2,67157 launches priced, 94 releases in 12 months
Cute + Emotional$2,67167 launches priced, 92 releases in 12 months
Adventure + Emotional$2,488136 launches priced, 194 releases in 12 months

Every pair with Emotional

Verdicts

in development

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