Tag pairdata 30 Sep 2026

Adventure + Colorful: a typical launch earns $607 in its first year

That is the median of 384 indie paid launches, 2024 Q4 to 2025 Q3. 42 of 734 matured launches earned $100k or more, against 57.4 expected for their price and launch quarter. Releases held level on the year before: 478 against 476.

Price: $607
Price vs a year earlier: +25.1%
Releases, 12 months: 478
Upcoming games: 1,323
Games on the store: 3,910

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Adventure + Colorful on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.90%share of upcoming wishlist heat	0.56% to 1.24%	99 ranked of 1,324 upcoming gameswishlist rank 30 Sep 2026	#259 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.74xhits against expected	0.59x to 0.94x	734 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#4,451 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	+35%player demand against new supply, relative to Steam	+18% to +55%	150 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#396 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	0%review growth against same-age games	−7% to +8%	150 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,992 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 42
Expected: 57.4

Launches: 734
Hit rate: 5.7%3.5% to 9.0%
Expected rate: 7.8%
Against expected: 0.74x0.59x to 0.94x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

734 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $559
Top tenth: $42,954

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 478
Prior 12 months: 476

Change: 0%
Against Steam: −26%after Steam-wide growth, shrunk by 5 releases

Parent tags

AdventureNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
ColorfulNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Adventure

pairs with Adventure

Adventure + Cozy$32,10838 launches priced, 93 releases in 12 months
Adventure + Narrative$12,85033 launches priced, 48 releases in 12 months
Adventure + LGBTQ+$7,36637 launches priced, 54 releases in 12 months
Adventure + Online Co-Op$6,34186 launches priced, 187 releases in 12 months
Adventure + Base Building$5,35342 launches priced, 47 releases in 12 months
Adventure + Building$4,85745 launches priced, 62 releases in 12 months

Every pair with Adventure

More with Colorful

pairs with Colorful

Colorful + Cozy$3,63859 launches priced, 123 releases in 12 months
Story Rich + Colorful$3,39962 launches priced, 88 releases in 12 months
Visual Novel + Colorful$2,68975 launches priced, 112 releases in 12 months
Colorful + Emotional$2,00335 launches priced, 44 releases in 12 months
Colorful + Life Sim$1,85851 launches priced, 69 releases in 12 months
Magic + Colorful$1,66832 launches priced, 38 releases in 12 months

Every pair with Colorful

Verdicts

in development

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