Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.
Genres 1 Oct
Of 166 genres with 30+ launches at $10 to $20, 89 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.89 of 166 genres beat the 19 in 100 base rate.89 beat the base rate.
Cohort median $606
Every genre, screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than genre does.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
Pairs that hit $100k+ beyond the oddsFree until launch
166 of 266 genres have 30+ launches at $10 to $20. Sorted by chance of $100k+, lowest first.
| Rank# | Genre | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||||||||||||||||||||||||||
| 1 | Aliens1 in 41 earned $100k+, from 41 launches | 1 in 411 hit | $3,886 | $50,242 | 41 | Small | Pin Aliens | ||||||||||||||||||||||||
| 2 | Incremental1 in 22 earned $100k+, from 43 launches | 1 in 222 hits | $1,942 | $28,837 | 43 | Small | Pin Incremental | ||||||||||||||||||||||||
| 3 | 4 Player Local1 in 18 earned $100k+, from 55 launches | 1 in 183 hits | $5,767 | $65,499 | 55 | 1-hit | Pin 4 Player Local | ||||||||||||||||||||||||
| 4 | Combat Racing1 in 18 earned $100k+, from 35 launches | 1 in 182 hits | $3,157 | $36,432 | 35 | Small | Pin Combat Racing | ||||||||||||||||||||||||
| 5 | VR1 in 17 earned $100k+, from 186 launches | 1 in 1711 hits | $3,238 | $49,782 | 186 | none | Pin VR | ||||||||||||||||||||||||
| 6 | Dialogue Heavy1 in 16 earned $100k+, from 49 launches | 1 in 163 hits | $6,071 | $71,625 | 49 | Small | Pin Dialogue Heavy | ||||||||||||||||||||||||
| 7 | Text-Based1 in 15 earned $100k+, from 118 launches | 1 in 158 hits | $5,342 | $79,529 | 118 | Audience | Pin Text-Based | ||||||||||||||||||||||||
| 8 | Mystery Dungeon1 in 15 earned $100k+, from 44 launches | 1 in 153 hits | $4,228 | $64,656 | 44 | SmallAudience | Pin Mystery Dungeon | ||||||||||||||||||||||||
| 9 | Hidden Object1 in 15 earned $100k+, from 189 launches | 1 in 1513 hits | $1,619 | $50,242 | 189 | none | Pin Hidden Object | ||||||||||||||||||||||||
| 10 | Magic1 in 14 earned $100k+, from 123 launches | 1 in 149 hits | $6,071 | $67,084 | 123 | none | Pin Magic | ||||||||||||||||||||||||
| 11 | Party-Based RPG1 in 13 earned $100k+, from 141 launches | 1 in 1311 hits | $5,584 | $86,922 | 141 | Audience | Pin Party-Based RPG | ||||||||||||||||||||||||
| 12 | Puzzle Platformer1 in 12 earned $100k+, from 137 launches | 1 in 1211 hits | $7,222 | $71,244 | 137 | Audience | Pin Puzzle Platformer | ||||||||||||||||||||||||
| 13 | Match 31 in 12 earned $100k+, from 35 launches | 1 in 123 hits | $607 | $97,151 | 35 | 1-hitSmall | Pin Match 3 | ||||||||||||||||||||||||
1 in 12 earned $100k+, from 35 launches at $10 to $20. That is about 0.5 times the base rate. Base rate at $10 to $20: 19 in 100 (893 of 4,810 launches earned $100k+). Typical first year $607; the top 1 in 10 earned at least $97,151. Lens check, all pricesOne-hit market +2. Standard: the yardstick. West-facing view: moves the answer. Without the breakout: moves the answer. Last 18 months: moves the answer.
Grey: under 30 launches at that price, written as a count. Odds compare best within one price. Best tag pairs inside, at $10 to $20No pair inside has 30+ launches and a hit in this view. | |||||||||||||||||||||||||||||||
| 14 | 3D Fighter1 in 12 earned $100k+, from 46 launches | 1 in 124 hits | $1,418 | $64,049 | 46 | Small | Pin 3D Fighter | ||||||||||||||||||||||||
| 15 | Board Game1 in 10 earned $100k+, from 115 launches | 1 in 1011 hits | $6,071 | $89,850 | 115 | none | Pin Board Game | ||||||||||||||||||||||||
| 16 | Space Sim1 in 10 earned $100k+, from 51 launches | 1 in 105 hits | $2,429 | $97,151 | 51 | Audience | Pinned Space Sim | ||||||||||||||||||||||||
| 17 | Party Game10 in 100 earned $100k+, from 30 launches | 10 in 1003 hits | $3,885 | $114,321 | 30 | Small | Pin Party Game | ||||||||||||||||||||||||
| 18 | Sokoban10 in 100 earned $100k+, from 30 launches | 10 in 1003 hits | $5,827 | $126,276 | 30 | SmallAudience | Pin Sokoban | ||||||||||||||||||||||||
| 19 | Grand Strategy10 in 100 earned $100k+, from 59 launches | 10 in 1006 hits | $8,096 | $105,652 | 59 | 1-hit | Pin Grand Strategy | ||||||||||||||||||||||||
| 20 | JRPG10 in 100 earned $100k+, from 181 launches | 10 in 10019 hits | $5,767 | $101,418 | 181 | none | Pin JRPG | ||||||||||||||||||||||||
| 21 | Tabletop11 in 100 earned $100k+, from 75 launches | 11 in 1008 hits | $6,477 | $114,321 | 75 | none | Pinned Tabletop | ||||||||||||||||||||||||
| 22 | Arcade11 in 100 earned $100k+, from 384 launches | 11 in 10041 hits | $3,643 | $106,057 | 384 | none | Pin Arcade | ||||||||||||||||||||||||
| 23 | Score Attack11 in 100 earned $100k+, from 55 launches | 11 in 1006 hits | $3,116 | $144,500 | 55 | none | Pinned Score Attack | ||||||||||||||||||||||||
| 24 | 3D Platformer11 in 100 earned $100k+, from 208 launches | 11 in 10023 hits | $3,157 | $156,119 | 208 | none | Pin 3D Platformer | ||||||||||||||||||||||||
| 25 | Grid-Based Movement12 in 100 earned $100k+, from 43 launches | 12 in 1005 hits | $13,839 | $110,510 | 43 | Small | Pin Grid-Based Movement | ||||||||||||||||||||||||
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.