Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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191,514
on 30 Sep 2026

Niches 1 Oct

Of 1,269 niches with 30+ launches at $10 to $20, 581 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.581 of 1,269 niches beat the 19 in 100 base rate.581 beat the base rate.

Cohort median $606

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
Hide one-hit markets+184 if offHide small samples284 outHolds in every lens+294 if off

1,269 of 5,145 niches have 30+ launches at $10 to $20. 706 match the search and chips. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 55 in 100 earned $100k+, from 58 launches 55 in 10032 hits $120,225 $1,360,500 58 none Pin Casual + Cozy
2 53 in 100 earned $100k+, from 32 launches 53 in 10017 hits $111,098 $594,898 32 Small Pin Building + Life Sim
3 53 in 100 earned $100k+, from 32 launches 53 in 10017 hits $118,000 $302,965 32 SmallAudience Pin FMV + Interactive Fiction
4 52 in 100 earned $100k+, from 31 launches 52 in 10016 hits $118,606 $615,202 31 SmallAudience Pin Adventure + Cozy
5 49 in 100 earned $100k+, from 63 launches 49 in 10031 hits $98,956 $1,224,420 63 none Pin Cozy + Relaxing
6 49 in 100 earned $100k+, from 37 launches 49 in 10018 hits $97,978 $498,306 37 SmallAudience Pin Cinematic + Story Rich
7 47 in 100 earned $100k+, from 34 launches 47 in 10016 hits $99,034 $2,588,987 34 SmallAudience Pin Co-op + First-Person
8 46 in 100 earned $100k+, from 65 launches 46 in 10030 hits $79,340 $929,505 65 none Pin Building + Crafting
9 46 in 100 earned $100k+, from 37 launches 46 in 10017 hits $53,028 $1,039,347 37 SmallAudience Pin Life Sim + Open World
10 45 in 100 earned $100k+, from 33 launches 45 in 10015 hits $60,406 $973,582 33 Small Pin Multiplayer + Sandbox
11 45 in 100 earned $100k+, from 40 launches 45 in 10018 hits $66,780 $1,167,436 40 Small Pin Base Building + Tower Defense
12 43 in 100 earned $100k+, from 65 launches 43 in 10028 hits $58,585 $855,782 65 Audience Pin Base Building + Sandbox
13 43 in 100 earned $100k+, from 42 launches 43 in 10018 hits $43,313 $971,575 42 Small Pin Cozy + Exploration
14 43 in 100 earned $100k+, from 35 launches 43 in 10015 hits $45,836 $430,966 35 Small Pin Exploration + Roguelite
15 40 in 100 earned $100k+, from 42 launches 40 in 10017 hits $53,552 $1,014,240 42 SmallAudience Pin Immersive Sim + RPG
16 40 in 100 earned $100k+, from 42 launches 40 in 10017 hits $57,674 $1,621,854 42 Small Pin Online Co-Op + Simulation
17 40 in 100 earned $100k+, from 55 launches 40 in 10022 hits $43,628 $584,162 55 none Pin Cozy + Cute
18 40 in 100 earned $100k+, from 30 launches 40 in 10012 hits $52,610 $294,876 30 Small Pin Capitalism + Life Sim
19 40 in 100 earned $100k+, from 30 launches 40 in 10012 hits $43,628 $273,643 30 Small Pin Cozy + Wholesome
20 40 in 100 earned $100k+, from 63 launches 40 in 10025 hits $49,782 $894,937 63 none Pin Economy + Immersive Sim
21 39 in 100 earned $100k+, from 71 launches 39 in 10028 hits $21,814 $507,211 71 none Pin Investigation + Mystery
22 39 in 100 earned $100k+, from 36 launches 39 in 10014 hits $26,551 $1,021,709 36 Small Pin Automation + Sandbox
23 39 in 100 earned $100k+, from 36 launches 39 in 10014 hits $57,674 $1,621,854 36 Small Pin First-Person + Multiplayer
24 39 in 100 earned $100k+, from 36 launches 39 in 10014 hits $40,509 $309,618 36 SmallAudience Pin Immersive Sim + Story Rich
25 39 in 100 earned $100k+, from 49 launches 39 in 10019 hits $53,444 $744,018 49 SmallAudience Pin Sandbox + Survival
26 38 in 100 earned $100k+, from 71 launches 38 in 10027 hits $47,594 $894,937 71 none Pin First-Person + Life Sim
27 38 in 100 earned $100k+, from 100 launches 38 in 10038 hits $33,694 $929,505 100 none Pin Building + Sandbox
28 38 in 100 earned $100k+, from 37 launches 38 in 10014 hits $40,480 $1,221,172 37 Small Pin Building + Relaxing
29 38 in 100 earned $100k+, from 45 launches 38 in 10017 hits $49,782 $819,275 45 Small Pin Open World Survival Craft + Survival
30 38 in 100 earned $100k+, from 85 launches 38 in 10032 hits $47,594 $680,076 85 none Pin Management + Sandbox
31 38 in 100 earned $100k+, from 32 launches 38 in 10012 hits $44,718 $636,746 32 Small Pin Capitalism + Immersive Sim
32 38 in 100 earned $100k+, from 32 launches 38 in 10012 hits $34,970 $227,496 32 SmallAudience Pin Interactive Fiction + Mystery
33 38 in 100 earned $100k+, from 32 launches 38 in 10012 hits $22,264 $1,507,099 32 Small Pin Realistic + Shooter
34 37 in 100 earned $100k+, from 102 launches 37 in 10038 hits $60,406 $901,536 102 none Pin Multiplayer + Online Co-Op
35 37 in 100 earned $100k+, from 81 launches 37 in 10030 hits $40,281 $829,025 81 none Pin Crafting + Exploration
36 37 in 100 earned $100k+, from 30 launches 37 in 10011 hits $60,059 $543,532 30 Small Pin Roguelite + Simulation
37 36 in 100 earned $100k+, from 33 launches 36 in 10012 hits $37,833 $304,089 33 SmallAudience Pin Dating Sim + Immersive Sim
38 36 in 100 earned $100k+, from 33 launches 36 in 10012 hits $53,028 $877,000 33 Small Pin Open World + Open World Survival Craft
39 36 in 100 earned $100k+, from 94 launches 36 in 10034 hits $47,961 $1,214,676 94 none Pin Co-op + Online Co-Op
40 36 in 100 earned $100k+, from 36 launches 36 in 10013 hits $38,877 $431,661 36 SmallAudience Pin Multiple Endings + Simulation
41 36 in 100 earned $100k+, from 53 launches 36 in 10019 hits $22,032 $1,133,143 53 none Pin 3D + Multiplayer
42 36 in 100 earned $100k+, from 53 launches 36 in 10019 hits $14,994 $448,086 53 none Pin Investigation + Story Rich
43 36 in 100 earned $100k+, from 98 launches 36 in 10035 hits $32,384 $569,428 98 none Pin Building + Management
44 36 in 100 earned $100k+, from 45 launches 36 in 10016 hits $16,514 $344,483 45 SmallAudience Pin Action + Sandbox
45 35 in 100 earned $100k+, from 93 launches 35 in 10033 hits $43,461 $680,076 93 none Pin Immersive Sim + Management
46 35 in 100 earned $100k+, from 51 launches 35 in 10018 hits $33,694 $594,898 51 none Pin Building + Exploration
47 35 in 100 earned $100k+, from 34 launches 35 in 10012 hits $58,757 $1,167,436 34 Small Pin Roguelike + Tower Defense
48 35 in 100 earned $100k+, from 71 launches 35 in 10025 hits $42,800 $1,039,347 71 none Pin Multiplayer + Simulation
49 35 in 100 earned $100k+, from 77 launches 35 in 10027 hits $40,281 $819,275 77 none Pin Base Building + Survival
50 35 in 100 earned $100k+, from 80 launches 35 in 10028 hits $33,598 $507,211 80 Audience Pin Detective + Mystery
51 35 in 100 earned $100k+, from 63 launches 35 in 10022 hits $32,384 $569,428 63 none Pin Building + Economy
52 35 in 100 earned $100k+, from 46 launches 35 in 10016 hits $39,670 $894,937 46 Small Pin Economy + Resource Management
53 34 in 100 earned $100k+, from 87 launches 34 in 10030 hits $27,526 $750,081 87 none Pin Open World + Sandbox
54 34 in 100 earned $100k+, from 122 launches 34 in 10042 hits $41,394 $678,441 122 none Pin First-Person + Immersive Sim
55 34 in 100 earned $100k+, from 35 launches 34 in 10012 hits $47,241 $1,601,784 35 Small Pin Action + Fast-Paced
56 34 in 100 earned $100k+, from 35 launches 34 in 10012 hits $22,264 $1,337,856 35 Small Pin FPS + Realistic
57 34 in 100 earned $100k+, from 76 launches 34 in 10026 hits $40,509 $1,039,347 76 none Pin Open World + Simulation
58 34 in 100 earned $100k+, from 41 launches 34 in 10014 hits $38,861 $344,483 41 Small Pin Character Customization + Simulation
59 34 in 100 earned $100k+, from 100 launches 34 in 10034 hits $44,718 $636,746 100 none Pin Immersive Sim + Life Sim
60 34 in 100 earned $100k+, from 104 launches 34 in 10035 hits $40,062 $1,621,854 104 none Pin Co-op + Multiplayer
61 33 in 100 earned $100k+, from 45 launches 33 in 10015 hits $26,105 $564,693 45 Small Pin Realistic + Sandbox
62 33 in 100 earned $100k+, from 36 launches 33 in 10012 hits $39,670 $439,463 36 Small Pin Base Building + Colony Sim
63 33 in 100 earned $100k+, from 73 launches 33 in 10024 hits $30,658 $564,693 73 none Pin First-Person + Sandbox
64 33 in 100 earned $100k+, from 70 launches 33 in 10023 hits $16,192 $1,214,676 70 none Pin Action + Co-op
65 33 in 100 earned $100k+, from 134 launches 33 in 10044 hits $20,641 $435,692 134 none Pin Building + Simulation
66 33 in 100 earned $100k+, from 67 launches 33 in 10022 hits $26,551 $794,698 67 Audience Pin Base Building + Exploration
67 33 in 100 earned $100k+, from 116 launches 33 in 10038 hits $21,833 $433,770 116 none Pin Exploration + Sandbox
68 33 in 100 earned $100k+, from 58 launches 33 in 10019 hits $31,574 $390,362 58 none Pin Base Building + Management
69 33 in 100 earned $100k+, from 55 launches 33 in 10018 hits $17,161 $615,657 55 none Pin RPG + Sandbox
70 32 in 100 earned $100k+, from 37 launches 32 in 10012 hits $27,623 $1,014,240 37 Small Pin Building + Immersive Sim
71 32 in 100 earned $100k+, from 34 launches 32 in 10011 hits $39,158 $433,770 34 Small Pin Building + Open World
72 32 in 100 earned $100k+, from 65 launches 32 in 10021 hits $17,098 $819,183 65 none Pin Detective + Investigation
73 32 in 100 earned $100k+, from 31 launches 32 in 10010 hits $31,382 $750,081 31 SmallAudience Pin Management + RPG
74 32 in 100 earned $100k+, from 258 launches 32 in 10083 hits $32,881 $515,310 258 none Pin Management + Simulation
75 32 in 100 earned $100k+, from 72 launches 32 in 10023 hits $23,085 $433,770 72 none Pin Simulation + Story Rich
Show 25 moreShowing 75 of 706 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.