Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

Best niches

$10 to $20

Pairs that hit $100k+ beyond the oddsFree until launch

Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100

1Casual + Cozy55 in 10058 launches 2FMV + Interactive Fiction53 in 10032 launches 3Building + Life Sim53 in 10032 launches 4Adventure + Cozy52 in 10031 launches 5Cozy + Relaxing49 in 10063 launches

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Best nichesFree until launchClick to unlockTag pairs that beat the odds

The niche list

Price $10 to $20

All prices1 in 16 hit $100k+Under $51 in 200 hit $100k+$5 to $101 in 26 hit $100k+$10 to $2019 in 100 hit $100k+$20 to $4042 in 100 hit $100k+

Base rate: indie paid launches 6 to 30 months old, 29,637 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 6 to 30 months old. Lenses are computed across all prices only so far, so a lens reads All prices.

Sample 30+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20 30+ launches

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.

Hide one-hit markets+2 if off Hide small samples+12 if off

1,269 of 5,145 niches have 30+ launches at $10 to $20. 13 match the search and chips. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#	Niche	Chance of $100k+	Typical year	Top 1 in 10	Launches	Markers	Pin
	All games at $10 to $20the base rate: the row to beat	19 in 100893 of 4,810	$9,226	$248,075	4,810
1	FPS + Shooter25 in 100 earned $100k+, from 150 launches	25 in 10037 hits	$13,358	$990,944	150	none	Pin FPS + Shooter
2	Shooter + Third-Person Shooter23 in 100 earned $100k+, from 62 launches	23 in 10014 hits	$3,035	$471,994	62	none	Pin Shooter + Third-Person Shooter
3	Exploration + Shooter22 in 100 earned $100k+, from 65 launches	22 in 10014 hits	$8,944	$678,441	65	none	Pin Exploration + Shooter
4	First-Person + Shooter21 in 100 earned $100k+, from 105 launches	21 in 10022 hits	$5,160	$606,387	105	none	Pin First-Person + Shooter
5	Action + Shooter20 in 100 earned $100k+, from 276 launches	20 in 10055 hits	$7,770	$344,726	276	none	Pin Action + Shooter
6	Adventure + Shooter19 in 100 earned $100k+, from 80 launches	19 in 10015 hits	$7,286	$237,211	80	Audience	Pin Adventure + Shooter
7	Action Roguelike + Shooter18 in 100 earned $100k+, from 57 launches	18 in 10010 hits	$10,930	$186,378	57	none	Pin Action Roguelike + Shooter
8	Action-Adventure + Shooter15 in 100 earned $100k+, from 78 launches	15 in 10012 hits	$3,946	$471,994	78	none	Pin Action-Adventure + Shooter
9	Arcade + Shooter15 in 100 earned $100k+, from 67 launches	15 in 10010 hits	$4,735	$274,407	67	none	Pin Arcade + Shooter
10	3D + Shooter14 in 100 earned $100k+, from 108 launches	14 in 10015 hits	$4,553	$274,407	108	none	Pin 3D + Shooter
11	PvE + Shooter13 in 100 earned $100k+, from 60 launches	13 in 1008 hits	$8,418	$313,313	60	none	Pin PvE + Shooter
12	Shoot 'Em Up + Shooter11 in 100 earned $100k+, from 71 launches	11 in 1008 hits	$4,735	$195,485	71	none	Pin Shoot 'Em Up + Shooter
13	Bullet Hell + Shooter11 in 100 earned $100k+, from 63 launches	11 in 1007 hits	$9,106	$102,180	63	Audience	Pin Bullet Hell + Shooter

Showing 13 of 13 niches

green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.