Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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191,514
on 30 Sep 2026

Niches 1 Oct

Of 1,269 niches with 30+ launches at $10 to $20, 581 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.581 of 1,269 niches beat the 19 in 100 base rate.581 beat the base rate.

Cohort median $606

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
Hide one-hit markets26 outHide small samples46 out

1,269 of 5,145 niches have 30+ launches at $10 to $20. 114 match the search and chips. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 40 in 100 earned $100k+, from 42 launches 40 in 10017 hits $53,552 $1,014,240 42 SmallAudience Pin Immersive Sim + RPG
2 34 in 100 earned $100k+, from 92 launches 34 in 10031 hits $26,312 $358,651 92 1-hit Pin Open World + RPG
3 33 in 100 earned $100k+, from 55 launches 33 in 10018 hits $17,161 $615,657 55 none Pin RPG + Sandbox
4 32 in 100 earned $100k+, from 31 launches 32 in 10010 hits $31,382 $750,081 31 SmallAudience Pin Management + RPG
5 31 in 100 earned $100k+, from 54 launches 31 in 10017 hits $25,907 $512,712 54 Audience Pin Dating Sim + RPG
6 30 in 100 earned $100k+, from 53 launches 30 in 10016 hits $29,789 $369,985 53 Audience Pin Life Sim + RPG
7 27 in 100 earned $100k+, from 48 launches 27 in 10013 hits $8,803 $368,366 48 1-hitSmall Pin Action RPG + Open World
8 27 in 100 earned $100k+, from 60 launches 27 in 10016 hits $13,053 $350,584 60 1-hitAudience Pin Action RPG + Action Roguelike
9 27 in 100 earned $100k+, from 30 launches 27 in 1008 hits $35,622 $369,985 30 SmallAudience Pin Farming Sim + RPG
10 26 in 100 earned $100k+, from 119 launches 26 in 10031 hits $19,752 $358,651 119 none Pin RPG + Simulation
11 26 in 100 earned $100k+, from 54 launches 26 in 10014 hits $36,729 $482,330 54 none Pin Multiple Endings + RPG
12 25 in 100 earned $100k+, from 77 launches 25 in 10019 hits $14,978 $412,826 77 none Pin First-Person + RPG
13 25 in 100 earned $100k+, from 65 launches 25 in 10016 hits $16,088 $239,708 65 1-hit Pin Character Customization + RPG
14 24 in 100 earned $100k+, from 37 launches 24 in 1009 hits $12,142 $218,591 37 SmallAudience Pin Medieval + RPG
15 24 in 100 earned $100k+, from 33 launches 24 in 1008 hits $19,123 $308,526 33 1-hitSmall Pin RPG + Romance
16 24 in 100 earned $100k+, from 42 launches 24 in 10010 hits $11,572 $268,381 42 1-hitSmall Pin Action RPG + Roguelite
17 24 in 100 earned $100k+, from 38 launches 24 in 1009 hits $14,731 $350,584 38 1-hitSmallAudience Pin Action RPG + Roguelike
18 24 in 100 earned $100k+, from 106 launches 24 in 10025 hits $14,570 $251,784 106 none Pin RPG + Roguelite
19 23 in 100 earned $100k+, from 47 launches 23 in 10011 hits $18,938 $275,667 47 Small Pin Crafting + RPG
20 23 in 100 earned $100k+, from 30 launches 23 in 1007 hits $27,623 $271,766 30 Small Pin Creature Collector + RPG
21 23 in 100 earned $100k+, from 43 launches 23 in 10010 hits $21,859 $246,629 43 Small Pin Card Game + RPG
22 23 in 100 earned $100k+, from 74 launches 23 in 10017 hits $12,142 $268,381 74 none Pin Action RPG + Hack and Slash
23 23 in 100 earned $100k+, from 40 launches 23 in 1009 hits $11,838 $234,438 40 Small Pin Horror + RPG
24 22 in 100 earned $100k+, from 54 launches 22 in 10012 hits $15,177 $183,373 54 none Pin 2D + Action RPG
25 22 in 100 earned $100k+, from 91 launches 22 in 10020 hits $12,628 $273,193 91 1-hit Pin Action RPG + Exploration
26 22 in 100 earned $100k+, from 41 launches 22 in 1009 hits $10,928 $344,170 41 SmallAudience Pin Card Battler + RPG
27 22 in 100 earned $100k+, from 32 launches 22 in 1007 hits $18,938 $293,227 32 Small Pin Base Building + RPG
28 22 in 100 earned $100k+, from 55 launches 22 in 10012 hits $12,628 $235,997 55 1-hit Pin Action RPG + Dungeon Crawler
29 21 in 100 earned $100k+, from 47 launches 21 in 10010 hits $8,803 $293,227 47 SmallAudience Pin RPG + Survival
30 21 in 100 earned $100k+, from 86 launches 21 in 10018 hits $15,382 $308,526 86 Audience Pin RPG + Visual Novel
31 21 in 100 earned $100k+, from 153 launches 21 in 10032 hits $8,154 $547,099 153 1-hit Pin Pixel Graphics + RPG
32 21 in 100 earned $100k+, from 77 launches 21 in 10016 hits $8,743 $271,766 77 1-hitAudience Pin Action Roguelike + RPG
33 21 in 100 earned $100k+, from 208 launches 21 in 10043 hits $14,911 $244,659 208 none Pin Exploration + RPG
34 21 in 100 earned $100k+, from 68 launches 21 in 10014 hits $22,688 $699,490 68 none Pin Choices Matter + RPG
35 21 in 100 earned $100k+, from 156 launches 21 in 10032 hits $13,276 $325,706 156 none Pin RPG + Story Rich
36 21 in 100 earned $100k+, from 39 launches 21 in 1008 hits $14,570 $699,490 39 SmallAudience Pin Deckbuilding + RPG
37 20 in 100 earned $100k+, from 139 launches 20 in 10028 hits $12,140 $268,381 139 1-hitAudience Pin RPG + Roguelike
38 20 in 100 earned $100k+, from 95 launches 20 in 10019 hits $7,286 $185,468 95 none Pin RPG + Strategy RPG
39 20 in 100 earned $100k+, from 30 launches 20 in 1006 hits $12,018 $880,981 30 SmallAudience Pin Action RPG + Cute
40 19 in 100 earned $100k+, from 42 launches 19 in 1008 hits $10,259 $183,373 42 Small Pin Action RPG + Pixel Graphics
41 19 in 100 earned $100k+, from 37 launches 19 in 1007 hits $11,572 $368,366 37 1-hitSmallAudience Pin RPG + Shooter
42 19 in 100 earned $100k+, from 54 launches 19 in 10010 hits $8,803 $316,956 54 1-hit Pin Dark Fantasy + RPG
43 18 in 100 earned $100k+, from 109 launches 18 in 10020 hits $7,650 $179,730 109 Audience Pin Action-Adventure + RPG
44 18 in 100 earned $100k+, from 82 launches 18 in 10015 hits $10,017 $166,756 82 none Pin Hack and Slash + RPG
45 18 in 100 earned $100k+, from 55 launches 18 in 10010 hits $6,676 $185,468 55 none Pin Choose Your Own Adventure + RPG
46 18 in 100 earned $100k+, from 116 launches 18 in 10021 hits $12,142 $166,777 116 Audience Pin Dungeon Crawler + RPG
47 18 in 100 earned $100k+, from 94 launches 18 in 10017 hits $9,996 $308,952 94 1-hit Pin Cute + RPG
48 18 in 100 earned $100k+, from 50 launches 18 in 1009 hits $10,525 $273,193 50 Audience Pin CRPG + RPG
49 18 in 100 earned $100k+, from 50 launches 18 in 1009 hits $18,694 $179,730 50 1-hit Pin RPG + Souls-like
50 18 in 100 earned $100k+, from 179 launches 18 in 10032 hits $7,447 $219,805 179 none Pin Action + RPG
Show 25 moreShowing 50 of 114 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.