Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
1,269 of 5,145 niches have 30+ launches at $10 to $20. 56 match the search and chips. Sorted by chance of $100k+, highest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | 2D Platformer + Metroidvania27 in 100 earned $100k+, from 52 launches | 27 in 10014 hits | $33,087 | $370,024 | 52 | none | Pin 2D Platformer + Metroidvania |
| 2 | 2D Platformer + Female Protagonist26 in 100 earned $100k+, from 35 launches | 26 in 1009 hits | $12,018 | $346,811 | 35 | Small | Pin 2D Platformer + Female Protagonist |
| 3 | Pixel Graphics + Platformer22 in 100 earned $100k+, from 69 launches | 22 in 10015 hits | $16,597 | $415,253 | 69 | none | Pin Pixel Graphics + Platformer |
| 4 | Platformer + Side Scroller20 in 100 earned $100k+, from 55 launches | 20 in 10011 hits | $12,749 | $218,251 | 55 | none | Pin Platformer + Side Scroller |
| 5 | 2D Platformer + Retro20 in 100 earned $100k+, from 30 launches | 20 in 1006 hits | $24,288 | $292,264 | 30 | Small | Pin 2D Platformer + Retro |
| 6 | Collectathon + Platformer20 in 100 earned $100k+, from 30 launches | 20 in 1006 hits | $10,928 | $261,499 | 30 | Small | Pin Collectathon + Platformer |
| 7 | Platformer + Retro20 in 100 earned $100k+, from 30 launches | 20 in 1006 hits | $22,337 | $292,316 | 30 | Small | Pin Platformer + Retro |
| 8 | Difficult + Precision Platformer19 in 100 earned $100k+, from 36 launches | 19 in 1007 hits | $12,240 | $191,874 | 36 | Small | Pin Difficult + Precision Platformer |
| 9 | Funny + Platformer19 in 100 earned $100k+, from 31 launches | 19 in 1006 hits | $28,230 | $883,340 | 31 | Small | Pin Funny + Platformer |
| 10 | Colorful + Platformer19 in 100 earned $100k+, from 47 launches | 19 in 1009 hits | $6,882 | $218,251 | 47 | Small | Pin Colorful + Platformer |
| 11 | 3D Platformer + Collectathon19 in 100 earned $100k+, from 32 launches | 19 in 1006 hits | $6,882 | $251,337 | 32 | Small | Pin 3D Platformer + Collectathon |
| 12 | 3D Platformer + Colorful18 in 100 earned $100k+, from 33 launches | 18 in 1006 hits | $1,416 | $187,016 | 33 | Small | Pin 3D Platformer + Colorful |
| 13 | Adventure + Platformer17 in 100 earned $100k+, from 152 launches | 17 in 10026 hits | $6,882 | $261,499 | 152 | none | Pin Adventure + Platformer |
| 14 | 2D Platformer + Exploration17 in 100 earned $100k+, from 59 launches | 17 in 10010 hits | $14,208 | $382,129 | 59 | none | Pin 2D Platformer + Exploration |
| 15 | 2D Platformer + Pixel Graphics16 in 100 earned $100k+, from 106 launches | 16 in 10017 hits | $10,440 | $231,544 | 106 | Audience | Pin 2D Platformer + Pixel Graphics |
| 16 | 3D Platformer + Exploration16 in 100 earned $100k+, from 63 launches | 16 in 10010 hits | $6,537 | $225,169 | 63 | none | Pin 3D Platformer + Exploration |
| 17 | 2D Platformer + Platformer16 in 100 earned $100k+, from 147 launches | 16 in 10023 hits | $9,714 | $268,381 | 147 | none | Pin 2D Platformer + Platformer |
| 18 | 2D Platformer + Action-Adventure15 in 100 earned $100k+, from 78 launches | 15 in 10012 hits | $12,749 | $172,444 | 78 | none | Pin 2D Platformer + Action-Adventure |
| 19 | Action-Adventure + Puzzle Platformer15 in 100 earned $100k+, from 33 launches | 15 in 1005 hits | $10,930 | $184,253 | 33 | SmallAudience | Pin Action-Adventure + Puzzle Platformer |
| 20 | Cute + Platformer15 in 100 earned $100k+, from 60 launches | 15 in 1009 hits | $13,575 | $191,874 | 60 | none | Pin Cute + Platformer |
| 21 | 2D Platformer + Side Scroller15 in 100 earned $100k+, from 67 launches | 15 in 10010 hits | $8,499 | $172,444 | 67 | none | Pin 2D Platformer + Side Scroller |
| 22 | 2D Platformer + RPG15 in 100 earned $100k+, from 47 launches | 15 in 1007 hits | $4,048 | $268,381 | 47 | Small | Pin 2D Platformer + RPG |
| 23 | Action-Adventure + Platformer15 in 100 earned $100k+, from 101 launches | 15 in 10015 hits | $7,082 | $130,750 | 101 | none | Pin Action-Adventure + Platformer |
| 24 | 3D Platformer + Platformer15 in 100 earned $100k+, from 95 launches | 15 in 10014 hits | $3,643 | $237,678 | 95 | none | Pin 3D Platformer + Platformer |
| 25 | Action + Platformer14 in 100 earned $100k+, from 173 launches | 14 in 10025 hits | $6,882 | $191,874 | 173 | none | Pin Action + Platformer |
Show 25 moreShowing 25 of 56 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.