Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
1,269 of 5,145 niches have 30+ launches at $10 to $20. 78 match the search and chips. Sorted by chance of $100k+, highest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Action + Co-op33 in 100 earned $100k+, from 70 launches | 33 in 10023 hits | $16,192 | $1,214,676 | 70 | none | Pin Action + Co-op |
| 2 | Action + Roguelike30 in 100 earned $100k+, from 104 launches | 30 in 10031 hits | $19,025 | $728,231 | 104 | none | Pin Action + Roguelike |
| 3 | Action Roguelike + Roguelike29 in 100 earned $100k+, from 143 launches | 29 in 10041 hits | $23,373 | $728,231 | 143 | Audience | Pin Action Roguelike + Roguelike |
| 4 | Action Roguelike + Roguelite28 in 100 earned $100k+, from 155 launches | 28 in 10044 hits | $20,987 | $562,669 | 155 | none | Pin Action Roguelike + Roguelite |
| 5 | Action + Roguelite28 in 100 earned $100k+, from 108 launches | 28 in 10030 hits | $16,192 | $580,055 | 108 | none | Pin Action + Roguelite |
| 6 | Action + Action Roguelike28 in 100 earned $100k+, from 148 launches | 28 in 10041 hits | $14,731 | $490,105 | 148 | none | Pin Action + Action Roguelike |
| 7 | Action Roguelike + Bullet Hell27 in 100 earned $100k+, from 62 launches | 27 in 10017 hits | $13,356 | $766,093 | 62 | none | Pin Action Roguelike + Bullet Hell |
| 8 | Action-Adventure + Pixel Graphics26 in 100 earned $100k+, from 68 launches | 26 in 10018 hits | $22,688 | $327,224 | 68 | Audience | Pin Action-Adventure + Pixel Graphics |
| 9 | Action + FPS26 in 100 earned $100k+, from 162 launches | 26 in 10042 hits | $11,739 | $773,439 | 162 | none | Pin Action + FPS |
| 10 | Action-Adventure + Metroidvania24 in 100 earned $100k+, from 74 launches | 24 in 10018 hits | $18,954 | $237,211 | 74 | Audience | Pin Action-Adventure + Metroidvania |
| 11 | Action + Multiplayer24 in 100 earned $100k+, from 96 launches | 24 in 10023 hits | $24,463 | $951,318 | 96 | none | Pin Action + Multiplayer |
| 12 | Action + Hack and Slash24 in 100 earned $100k+, from 102 launches | 24 in 10024 hits | $18,954 | $350,584 | 102 | none | Pin Action + Hack and Slash |
| 13 | Action-Adventure + First-Person23 in 100 earned $100k+, from 78 launches | 23 in 10018 hits | $14,168 | $574,312 | 78 | none | Pin Action-Adventure + First-Person |
| 14 | Action RPG + Hack and Slash23 in 100 earned $100k+, from 74 launches | 23 in 10017 hits | $12,142 | $268,381 | 74 | none | Pin Action RPG + Hack and Slash |
| 15 | 2D + Action RPG22 in 100 earned $100k+, from 54 launches | 22 in 10012 hits | $15,177 | $183,373 | 54 | none | Pin 2D + Action RPG |
| 16 | Action + Simulation22 in 100 earned $100k+, from 97 launches | 22 in 10021 hits | $10,683 | $331,124 | 97 | none | Pin Action + Simulation |
| 17 | Action + First-Person22 in 100 earned $100k+, from 171 launches | 22 in 10037 hits | $4,249 | $387,391 | 171 | none | Pin Action + First-Person |
| 18 | Action-Adventure + Horror21 in 100 earned $100k+, from 73 launches | 21 in 10015 hits | $6,800 | $267,425 | 73 | none | Pin Action-Adventure + Horror |
| 19 | Action + Combat20 in 100 earned $100k+, from 118 launches | 20 in 10024 hits | $8,247 | $268,381 | 118 | none | Pin Action + Combat |
| 20 | Action + Top-Down20 in 100 earned $100k+, from 65 launches | 20 in 10013 hits | $7,286 | $186,378 | 65 | none | Pin Action + Top-Down |
| 21 | Action-Adventure + Female Protagonist20 in 100 earned $100k+, from 60 launches | 20 in 10012 hits | $10,440 | $382,925 | 60 | none | Pin Action-Adventure + Female Protagonist |
| 22 | Action-Adventure + FPS20 in 100 earned $100k+, from 55 launches | 20 in 10011 hits | $16,088 | $495,877 | 55 | none | Pin Action-Adventure + FPS |
| 23 | Action + Shooter20 in 100 earned $100k+, from 276 launches | 20 in 10055 hits | $7,770 | $344,726 | 276 | none | Pin Action + Shooter |
| 24 | Action-Adventure + Cute19 in 100 earned $100k+, from 52 launches | 19 in 10010 hits | $6,516 | $198,756 | 52 | none | Pin Action-Adventure + Cute |
| 25 | Action-Adventure + Puzzle19 in 100 earned $100k+, from 79 launches | 19 in 10015 hits | $4,856 | $153,691 | 79 | none | Pin Action-Adventure + Puzzle |
Show 25 moreShowing 25 of 78 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.