Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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Live games
191,514
on 30 Sep 2026

Niches 1 Oct

Of 1,269 niches with 30+ launches at $10 to $20, 581 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.581 of 1,269 niches beat the 19 in 100 base rate.581 beat the base rate.

Cohort median $606

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
Hide one-hit markets10 outHide small samples20 out

1,269 of 5,145 niches have 30+ launches at $10 to $20. 35 match the search and chips. Sorted by chance of $100k+, highest first.

Shooter + Survival 21 in 100 earned $100k+, from 34 launches at $10 to $20typical $18,516. Best of the pins 1-hitSmall
Pixel Graphics + Shooter 16 in 100 earned $100k+, from 32 launches at $10 to $20typical $11,535 Small
Pin another to compare.
Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 38 in 100 earned $100k+, from 32 launches 38 in 10012 hits $22,264 $1,507,099 32 Small Pin Realistic + Shooter
2 33 in 100 earned $100k+, from 30 launches 33 in 10010 hits $29,444 $1,304,177 30 1-hitSmallAudience Pin Multiplayer + Shooter
3 32 in 100 earned $100k+, from 31 launches 32 in 10010 hits $47,241 $1,282,078 31 Small Pin Boomer Shooter + FPS
4 25 in 100 earned $100k+, from 150 launches 25 in 10037 hits $13,358 $990,944 150 none Pin FPS + Shooter
5 23 in 100 earned $100k+, from 66 launches 23 in 10015 hits $2,894 $610,130 66 1-hit Pin Action + Third-Person Shooter
6 23 in 100 earned $100k+, from 62 launches 23 in 10014 hits $3,035 $471,994 62 none Pin Shooter + Third-Person Shooter
7 23 in 100 earned $100k+, from 40 launches 23 in 1009 hits $3,157 $1,133,143 40 SmallAudience Pin 3D + Third-Person Shooter
8 22 in 100 earned $100k+, from 65 launches 22 in 10014 hits $8,944 $678,441 65 none Pin Exploration + Shooter
9 21 in 100 earned $100k+, from 105 launches 21 in 10022 hits $5,160 $606,387 105 none Pin First-Person + Shooter
10 21 in 100 earned $100k+, from 34 launches 21 in 1007 hits $18,516 $208,876 34 1-hitSmall Pinned Shooter + Survival
11 20 in 100 earned $100k+, from 44 launches 20 in 1009 hits $13,763 $243,056 44 1-hitSmall Pin Shooter + Top-Down Shooter
12 20 in 100 earned $100k+, from 45 launches 20 in 1009 hits $5,464 $219,805 45 Small Pin Horror + Shooter
13 20 in 100 earned $100k+, from 276 launches 20 in 10055 hits $7,770 $344,726 276 none Pin Action + Shooter
14 19 in 100 earned $100k+, from 37 launches 19 in 1007 hits $11,572 $368,366 37 1-hitSmallAudience Pin RPG + Shooter
15 19 in 100 earned $100k+, from 80 launches 19 in 10015 hits $7,286 $237,211 80 Audience Pin Adventure + Shooter
16 19 in 100 earned $100k+, from 48 launches 19 in 1009 hits $19,835 $172,629 48 Small Pin Roguelite + Shooter
17 18 in 100 earned $100k+, from 38 launches 18 in 1007 hits $3,035 $226,282 38 1-hitSmall Pin Shooter + Third Person
18 18 in 100 earned $100k+, from 57 launches 18 in 10010 hits $10,930 $186,378 57 none Pin Action Roguelike + Shooter
19 17 in 100 earned $100k+, from 48 launches 17 in 1008 hits $9,410 $371,199 48 Small Pin Sci-fi + Shooter
20 17 in 100 earned $100k+, from 30 launches 17 in 1005 hits $7,892 $551,242 30 1-hitSmall Pin Bullet Hell + Top-Down Shooter
21 16 in 100 earned $100k+, from 55 launches 16 in 1009 hits $4,250 $189,382 55 1-hit Pin Action + Top-Down Shooter
22 16 in 100 earned $100k+, from 38 launches 16 in 1006 hits $3,035 $318,980 38 1-hitSmall Pin Third Person + Third-Person Shooter
23 16 in 100 earned $100k+, from 32 launches 16 in 1005 hits $11,535 $195,922 32 Small Pinned Pixel Graphics + Shooter
24 15 in 100 earned $100k+, from 78 launches 15 in 10012 hits $3,946 $471,994 78 none Pin Action-Adventure + Shooter
25 15 in 100 earned $100k+, from 67 launches 15 in 10010 hits $4,735 $274,407 67 none Pin Arcade + Shooter
Show 10 moreShowing 25 of 35 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.