Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

Settings
Text size
Game Market DataBuild what sells
Live games
191,514
on 30 Sep 2026

Niches 1 Oct

Of 1,269 niches with 30+ launches at $10 to $20, 581 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.581 of 1,269 niches beat the 19 in 100 base rate.581 beat the base rate.

Cohort median $606

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
Hide one-hit markets26 outHide small samples55 out

1,269 of 5,145 niches have 30+ launches at $10 to $20. 156 match the search and chips. Sorted by chance of $100k+, highest first.

Adventure + Sandbox 28 in 100 earned $100k+, from 64 launches at $10 to $20typical $20,964 none
Adventure + Building 33 in 100 earned $100k+, from 30 launches at $10 to $20typical $47,657. Best of the pins SmallAudience
Pin another to compare.
Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 52 in 100 earned $100k+, from 31 launches 52 in 10016 hits $118,606 $615,202 31 SmallAudience Pin Adventure + Cozy
2 36 in 100 earned $100k+, from 33 launches 36 in 10012 hits $22,264 $877,000 33 1-hitSmall Pin Adventure + Online Co-Op
3 33 in 100 earned $100k+, from 30 launches 33 in 10010 hits $47,657 $1,224,511 30 SmallAudience Pinned Adventure + Building
4 31 in 100 earned $100k+, from 35 launches 31 in 10011 hits $8,247 $336,387 35 SmallAudience Pin Action Roguelike + Action-Adventure
5 31 in 100 earned $100k+, from 32 launches 31 in 10010 hits $24,693 $457,421 32 1-hitSmall Pin Adventure + Difficult
6 28 in 100 earned $100k+, from 64 launches 28 in 10018 hits $20,964 $358,651 64 none Pinned Adventure + Sandbox
7 28 in 100 earned $100k+, from 32 launches 28 in 1009 hits $6,556 $336,387 32 SmallAudience Pin Action-Adventure + Dungeon Crawler
8 28 in 100 earned $100k+, from 43 launches 28 in 10012 hits $25,765 $336,387 43 1-hitSmall Pin Adventure + Co-op
9 27 in 100 earned $100k+, from 37 launches 27 in 10010 hits $26,551 $1,021,709 37 1-hitSmall Pin Adventure + Base Building
10 26 in 100 earned $100k+, from 68 launches 26 in 10018 hits $22,688 $327,224 68 Audience Pin Action-Adventure + Pixel Graphics
11 25 in 100 earned $100k+, from 60 launches 25 in 10015 hits $12,142 $246,994 60 Audience Pin Adventure + Investigation
12 25 in 100 earned $100k+, from 69 launches 25 in 10017 hits $9,472 $431,661 69 none Pin Adventure + Emotional
13 24 in 100 earned $100k+, from 74 launches 24 in 10018 hits $18,954 $237,211 74 Audience Pin Action-Adventure + Metroidvania
14 24 in 100 earned $100k+, from 187 launches 24 in 10045 hits $16,088 $393,463 187 none Pin Adventure + Pixel Graphics
15 24 in 100 earned $100k+, from 46 launches 24 in 10011 hits $14,243 $547,099 46 Small Pin Adventure + Roguelite
16 23 in 100 earned $100k+, from 56 launches 23 in 10013 hits $10,765 $691,394 56 none Pin Adventure + FPS
17 23 in 100 earned $100k+, from 78 launches 23 in 10018 hits $14,168 $574,312 78 none Pin Action-Adventure + First-Person
18 23 in 100 earned $100k+, from 39 launches 23 in 1009 hits $12,749 $421,394 39 Small Pin Adventure + Cinematic
19 23 in 100 earned $100k+, from 39 launches 23 in 1009 hits $24,463 $416,920 39 1-hitSmall Pin Adventure + Multiplayer
20 23 in 100 earned $100k+, from 79 launches 23 in 10018 hits $5,767 $246,994 79 Audience Pin Adventure + Detective
21 23 in 100 earned $100k+, from 66 launches 23 in 10015 hits $12,110 $279,567 66 none Pin Choose Your Own Adventure + Story Rich
22 23 in 100 earned $100k+, from 53 launches 23 in 10012 hits $6,374 $341,606 53 none Pin Choose Your Own Adventure + Multiple Endings
23 22 in 100 earned $100k+, from 72 launches 22 in 10016 hits $15,784 $262,309 72 none Pin Adventure + Metroidvania
24 22 in 100 earned $100k+, from 59 launches 22 in 10013 hits $23,677 $663,058 59 none Pin Adventure + Crafting
25 22 in 100 earned $100k+, from 41 launches 22 in 1009 hits $14,794 $182,968 41 1-hitSmall Pin Adventure + Life Sim
Show 25 moreShowing 25 of 156 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.