Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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Live games
191,514
on 30 Sep 2026

Niches 1 Oct

Of 1,269 niches with 30+ launches at $10 to $20, 581 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.581 of 1,269 niches beat the 19 in 100 base rate.581 beat the base rate.

Cohort median $606

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
Hide one-hit markets41 outHide small samples68 out

1,269 of 5,145 niches have 30+ launches at $10 to $20. 165 match the search and chips. Sorted by chance of $100k+, highest first.

Action + Character Customization 26 in 100 earned $100k+, from 42 launches at $10 to $20typical $13,963 Small
Action + Difficult 27 in 100 earned $100k+, from 71 launches at $10 to $20typical $21,047. Best of the pins 1-hit
Pin another to compare.
Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 37 in 100 earned $100k+, from 46 launches 37 in 10017 hits $32,176 $729,448 46 1-hitSmall Pin Action Roguelike + Dungeon Crawler
2 36 in 100 earned $100k+, from 45 launches 36 in 10016 hits $16,514 $344,483 45 SmallAudience Pin Action + Sandbox
3 35 in 100 earned $100k+, from 68 launches 35 in 10024 hits $32,783 $545,353 68 1-hit Pin Action Roguelike + Hack and Slash
4 34 in 100 earned $100k+, from 35 launches 34 in 10012 hits $47,241 $1,601,784 35 Small Pin Action + Fast-Paced
5 33 in 100 earned $100k+, from 70 launches 33 in 10023 hits $16,192 $1,214,676 70 none Pin Action + Co-op
6 31 in 100 earned $100k+, from 35 launches 31 in 10011 hits $8,247 $336,387 35 SmallAudience Pin Action Roguelike + Action-Adventure
7 31 in 100 earned $100k+, from 32 launches 31 in 10010 hits $20,338 $353,273 32 Small Pin Action + Gore
8 30 in 100 earned $100k+, from 46 launches 30 in 10014 hits $29,444 $1,214,676 46 Small Pin Action + Online Co-Op
9 30 in 100 earned $100k+, from 33 launches 30 in 10010 hits $9,310 $1,133,143 33 1-hitSmall Pin Action + Military
10 30 in 100 earned $100k+, from 43 launches 30 in 10013 hits $24,037 $580,055 43 Small Pin Action Roguelike + Pixel Graphics
11 30 in 100 earned $100k+, from 50 launches 30 in 10015 hits $23,478 $363,913 50 1-hit Pin Action + Dark Fantasy
12 30 in 100 earned $100k+, from 104 launches 30 in 10031 hits $19,025 $728,231 104 none Pin Action + Roguelike
13 29 in 100 earned $100k+, from 143 launches 29 in 10041 hits $23,373 $728,231 143 Audience Pin Action Roguelike + Roguelike
14 28 in 100 earned $100k+, from 155 launches 28 in 10044 hits $20,987 $562,669 155 none Pin Action Roguelike + Roguelite
15 28 in 100 earned $100k+, from 32 launches 28 in 1009 hits $6,556 $336,387 32 SmallAudience Pin Action-Adventure + Dungeon Crawler
16 28 in 100 earned $100k+, from 108 launches 28 in 10030 hits $16,192 $580,055 108 none Pin Action + Roguelite
17 28 in 100 earned $100k+, from 148 launches 28 in 10041 hits $14,731 $490,105 148 none Pin Action + Action Roguelike
18 27 in 100 earned $100k+, from 62 launches 27 in 10017 hits $13,356 $766,093 62 none Pin Action Roguelike + Bullet Hell
19 27 in 100 earned $100k+, from 59 launches 27 in 10016 hits $12,142 $729,448 59 1-hitAudience Pin Action + Dungeon Crawler
20 27 in 100 earned $100k+, from 48 launches 27 in 10013 hits $8,803 $368,366 48 1-hitSmall Pin Action RPG + Open World
21 27 in 100 earned $100k+, from 71 launches 27 in 10019 hits $21,047 $243,056 71 1-hit Pinned Action + Difficult
22 27 in 100 earned $100k+, from 60 launches 27 in 10016 hits $13,053 $350,584 60 1-hitAudience Pin Action RPG + Action Roguelike
23 26 in 100 earned $100k+, from 68 launches 26 in 10018 hits $22,688 $327,224 68 Audience Pin Action-Adventure + Pixel Graphics
24 26 in 100 earned $100k+, from 42 launches 26 in 10011 hits $13,963 $399,940 42 Small Pinned Action + Character Customization
25 26 in 100 earned $100k+, from 69 launches 26 in 10018 hits $4,048 $1,104,288 69 1-hit Pin Action + Realistic
Show 25 moreShowing 25 of 165 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.