Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
1,269 of 5,145 niches have 30+ launches at $10 to $20. 291 match the search and chips. Sorted by chance of $100k+, lowest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Adventure + Survival19 in 100 earned $100k+, from 86 launches | 19 in 10016 hits | $21,248 | $260,108 | 86 | none | Pin Adventure + Survival |
| 2 | Story Rich + Visual Novel19 in 100 earned $100k+, from 193 launches | 19 in 10036 hits | $12,626 | $246,994 | 193 | none | Pin Story Rich + Visual Novel |
| 3 | Action + Pixel Graphics19 in 100 earned $100k+, from 187 launches | 19 in 10035 hits | $11,535 | $210,966 | 187 | none | Pin Action + Pixel Graphics |
| 4 | Adventure + Mystery19 in 100 earned $100k+, from 192 launches | 19 in 10036 hits | $4,250 | $169,398 | 192 | none | Pin Adventure + Mystery |
| 5 | Adventure + Shooter19 in 100 earned $100k+, from 80 launches | 19 in 10015 hits | $7,286 | $237,211 | 80 | Audience | Pin Adventure + Shooter |
| 6 | Choose Your Own Adventure + Dating Sim19 in 100 earned $100k+, from 64 launches | 19 in 10012 hits | $5,262 | $231,498 | 64 | Audience | Pin Choose Your Own Adventure + Dating Sim |
| 7 | 3D + Relaxing19 in 100 earned $100k+, from 69 launches | 19 in 10013 hits | $6,537 | $529,689 | 69 | none | Pin 3D + Relaxing |
| 8 | Roguelite + Turn-Based Tactics19 in 100 earned $100k+, from 69 launches | 19 in 10013 hits | $20,638 | $196,732 | 69 | 1-hitAudience | Pin Roguelite + Turn-Based Tactics |
| 9 | Mystery + Psychological Horror19 in 100 earned $100k+, from 53 launches | 19 in 10010 hits | $16,510 | $242,848 | 53 | none | Pin Mystery + Psychological Horror |
| 10 | Physics + Sandbox19 in 100 earned $100k+, from 53 launches | 19 in 10010 hits | $15,177 | $514,093 | 53 | none | Pin Physics + Sandbox |
| 11 | Card Game + Turn-Based Strategy19 in 100 earned $100k+, from 58 launches | 19 in 10011 hits | $11,169 | $337,601 | 58 | Audience | Pin Card Game + Turn-Based Strategy |
| 12 | Racing + Simulation19 in 100 earned $100k+, from 58 launches | 19 in 10011 hits | $8,601 | $306,027 | 58 | Audience | Pin Racing + Simulation |
| 13 | Action-Adventure + Puzzle19 in 100 earned $100k+, from 79 launches | 19 in 10015 hits | $4,856 | $153,691 | 79 | none | Pin Action-Adventure + Puzzle |
| 14 | RTS + Strategy19 in 100 earned $100k+, from 105 launches | 19 in 10020 hits | $13,660 | $289,025 | 105 | Audience | Pin RTS + Strategy |
| 15 | Horror + Psychological Horror19 in 100 earned $100k+, from 173 launches | 19 in 10033 hits | $12,750 | $218,542 | 173 | none | Pin Horror + Psychological Horror |
| 16 | Exploration + Female Protagonist19 in 100 earned $100k+, from 99 launches | 19 in 10019 hits | $10,259 | $187,016 | 99 | 1-hit | Pin Exploration + Female Protagonist |
| 17 | Adventure + Exploration19 in 100 earned $100k+, from 437 launches | 19 in 10084 hits | $10,017 | $260,108 | 437 | none | Pin Adventure + Exploration |
| 18 | 3D + Physics19 in 100 earned $100k+, from 52 launches | 19 in 10010 hits | $7,932 | $329,505 | 52 | none | Pin 3D + Physics |
| 19 | Action-Adventure + Cute19 in 100 earned $100k+, from 52 launches | 19 in 10010 hits | $6,516 | $198,756 | 52 | none | Pin Action-Adventure + Cute |
| 20 | 2D + Mystery19 in 100 earned $100k+, from 83 launches | 19 in 10016 hits | $2,428 | $188,636 | 83 | none | Pin 2D + Mystery |
| 21 | Choose Your Own Adventure + Simulation19 in 100 earned $100k+, from 57 launches | 19 in 10011 hits | $5,342 | $250,578 | 57 | none | Pin Choose Your Own Adventure + Simulation |
| 22 | Card Game + Strategy19 in 100 earned $100k+, from 170 launches | 19 in 10033 hits | $14,994 | $311,185 | 170 | 1-hitAudience | Pin Card Game + Strategy |
| 23 | City Builder + Simulation19 in 100 earned $100k+, from 77 launches | 19 in 10015 hits | $10,624 | $289,025 | 77 | 1-hit | Pin City Builder + Simulation |
| 24 | Choices Matter + Multiple Endings20 in 100 earned $100k+, from 92 launches | 20 in 10018 hits | $13,111 | $356,955 | 92 | none | Pin Choices Matter + Multiple Endings |
| 25 | First-Person + Horror20 in 100 earned $100k+, from 148 launches | 20 in 10029 hits | $7,286 | $315,082 | 148 | none | Pin First-Person + Horror |
Show 25 moreShowing 25 of 291 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.