Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
1,269 of 5,145 niches have 30+ launches at $10 to $20. 35 match the search and chips. Sorted by chance of $100k+, lowest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Shooter + VR1 in 13 earned $100k+, from 38 launches | 1 in 133 hits | $4,249 | $27,623 | 38 | Small | Pin Shooter + VR |
| 2 | Arena Shooter + Shooter1 in 10 earned $100k+, from 31 launches | 1 in 103 hits | $3,238 | $84,993 | 31 | 1-hitSmall | Pin Arena Shooter + Shooter |
| 3 | Shooter + Top-Down10 in 100 earned $100k+, from 30 launches | 10 in 1003 hits | $9,106 | $154,419 | 30 | SmallAudience | Pin Shooter + Top-Down |
| 4 | Bullet Hell + Shooter11 in 100 earned $100k+, from 63 launches | 11 in 1007 hits | $9,106 | $102,180 | 63 | Audience | Pin Bullet Hell + Shooter |
| 5 | Shoot 'Em Up + Shooter11 in 100 earned $100k+, from 71 launches | 11 in 1008 hits | $4,735 | $195,485 | 71 | none | Pin Shoot 'Em Up + Shooter |
| 6 | Roguelike + Shooter12 in 100 earned $100k+, from 33 launches | 12 in 1004 hits | $11,572 | $172,629 | 33 | SmallAudience | Pin Roguelike + Shooter |
| 7 | 2D + Shooter12 in 100 earned $100k+, from 49 launches | 12 in 1006 hits | $10,930 | $186,378 | 49 | Small | Pin 2D + Shooter |
| 8 | Action-Adventure + Third-Person Shooter13 in 100 earned $100k+, from 32 launches | 13 in 1004 hits | $3,035 | $103,460 | 32 | Small | Pin Action-Adventure + Third-Person Shooter |
| 9 | PvE + Shooter13 in 100 earned $100k+, from 60 launches | 13 in 1008 hits | $8,418 | $313,313 | 60 | none | Pin PvE + Shooter |
| 10 | 3D + Shooter14 in 100 earned $100k+, from 108 launches | 14 in 10015 hits | $4,553 | $274,407 | 108 | none | Pin 3D + Shooter |
| 11 | Arcade + Shooter15 in 100 earned $100k+, from 67 launches | 15 in 10010 hits | $4,735 | $274,407 | 67 | none | Pin Arcade + Shooter |
| 12 | Action-Adventure + Shooter15 in 100 earned $100k+, from 78 launches | 15 in 10012 hits | $3,946 | $471,994 | 78 | none | Pin Action-Adventure + Shooter |
| 13 | Pixel Graphics + Shooter16 in 100 earned $100k+, from 32 launches | 16 in 1005 hits | $11,535 | $195,922 | 32 | Small | Pin Pixel Graphics + Shooter |
| 14 | Third Person + Third-Person Shooter16 in 100 earned $100k+, from 38 launches | 16 in 1006 hits | $3,035 | $318,980 | 38 | 1-hitSmall | Pin Third Person + Third-Person Shooter |
| 15 | Action + Top-Down Shooter16 in 100 earned $100k+, from 55 launches | 16 in 1009 hits | $4,250 | $189,382 | 55 | 1-hit | Pin Action + Top-Down Shooter |
| 16 | Sci-fi + Shooter17 in 100 earned $100k+, from 48 launches | 17 in 1008 hits | $9,410 | $371,199 | 48 | Small | Pin Sci-fi + Shooter |
| 17 | Bullet Hell + Top-Down Shooter17 in 100 earned $100k+, from 30 launches | 17 in 1005 hits | $7,892 | $551,242 | 30 | 1-hitSmall | Pin Bullet Hell + Top-Down Shooter |
| 18 | Action Roguelike + Shooter18 in 100 earned $100k+, from 57 launches | 18 in 10010 hits | $10,930 | $186,378 | 57 | none | Pin Action Roguelike + Shooter |
| 19 | Shooter + Third Person18 in 100 earned $100k+, from 38 launches | 18 in 1007 hits | $3,035 | $226,282 | 38 | 1-hitSmall | Pin Shooter + Third Person |
| 20 | Adventure + Shooter19 in 100 earned $100k+, from 80 launches | 19 in 10015 hits | $7,286 | $237,211 | 80 | Audience | Pin Adventure + Shooter |
| 21 | Roguelite + Shooter19 in 100 earned $100k+, from 48 launches | 19 in 1009 hits | $19,835 | $172,629 | 48 | Small | Pin Roguelite + Shooter |
| 22 | RPG + Shooter19 in 100 earned $100k+, from 37 launches | 19 in 1007 hits | $11,572 | $368,366 | 37 | 1-hitSmallAudience | Pin RPG + Shooter |
| 23 | Action + Shooter20 in 100 earned $100k+, from 276 launches | 20 in 10055 hits | $7,770 | $344,726 | 276 | none | Pin Action + Shooter |
| 24 | Horror + Shooter20 in 100 earned $100k+, from 45 launches | 20 in 1009 hits | $5,464 | $219,805 | 45 | Small | Pin Horror + Shooter |
| 25 | Shooter + Top-Down Shooter20 in 100 earned $100k+, from 44 launches | 20 in 1009 hits | $13,763 | $243,056 | 44 | 1-hitSmall | Pin Shooter + Top-Down Shooter |
Show 10 moreShowing 25 of 35 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.