Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
1,269 of 5,145 niches have 30+ launches at $10 to $20. 114 match the search and chips. Sorted by chance of $100k+, lowest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Cute + JRPG1 in 37 earned $100k+, from 37 launches | 1 in 371 hit | $4,807 | $25,501 | 37 | SmallAudience | Pin Cute + JRPG |
| 2 | PvE + RPG1 in 37 earned $100k+, from 37 launches | 1 in 371 hit | $4,998 | $40,885 | 37 | Small | Pin PvE + RPG |
| 3 | Fantasy + JRPG1 in 26 earned $100k+, from 51 launches | 1 in 262 hits | $4,735 | $31,169 | 51 | none | Pin Fantasy + JRPG |
| 4 | Adventure + Party-Based RPG1 in 21 earned $100k+, from 42 launches | 1 in 212 hits | $3,673 | $62,885 | 42 | SmallAudience | Pin Adventure + Party-Based RPG |
| 5 | Exploration + Party-Based RPG1 in 18 earned $100k+, from 35 launches | 1 in 182 hits | $4,007 | $97,135 | 35 | Small | Pin Exploration + Party-Based RPG |
| 6 | 2D + JRPG1 in 17 earned $100k+, from 68 launches | 1 in 174 hits | $4,048 | $46,512 | 68 | none | Pin 2D + JRPG |
| 7 | Party-Based RPG + Story Rich1 in 17 earned $100k+, from 34 launches | 1 in 172 hits | $5,262 | $73,458 | 34 | Small | Pin Party-Based RPG + Story Rich |
| 8 | Magic + RPG1 in 17 earned $100k+, from 33 launches | 1 in 172 hits | $2,914 | $39,670 | 33 | SmallAudience | Pin Magic + RPG |
| 9 | Adventure + JRPG1 in 16 earned $100k+, from 64 launches | 1 in 164 hits | $6,072 | $62,744 | 64 | none | Pin Adventure + JRPG |
| 10 | Fantasy + Party-Based RPG1 in 16 earned $100k+, from 31 launches | 1 in 162 hits | $4,007 | $62,659 | 31 | 1-hitSmall | Pin Fantasy + Party-Based RPG |
| 11 | JRPG + Party-Based RPG1 in 14 earned $100k+, from 56 launches | 1 in 144 hits | $3,562 | $97,135 | 56 | none | Pin JRPG + Party-Based RPG |
| 12 | Action RPG + Fantasy1 in 13 earned $100k+, from 40 launches | 1 in 133 hits | $7,286 | $83,010 | 40 | SmallAudience | Pin Action RPG + Fantasy |
| 13 | 3D + Action RPG1 in 13 earned $100k+, from 66 launches | 1 in 135 hits | $4,370 | $65,313 | 66 | none | Pin 3D + Action RPG |
| 14 | Party-Based RPG + RPG1 in 12 earned $100k+, from 111 launches | 1 in 129 hits | $4,857 | $95,617 | 111 | none | Pin Party-Based RPG + RPG |
| 15 | 2D + Strategy RPG1 in 12 earned $100k+, from 37 launches | 1 in 123 hits | $4,250 | $97,961 | 37 | SmallAudience | Pin 2D + Strategy RPG |
| 16 | Colorful + RPG1 in 12 earned $100k+, from 36 launches | 1 in 123 hits | $3,116 | $93,796 | 36 | Small | Pin Colorful + RPG |
| 17 | RPG + Third Person1 in 11 earned $100k+, from 45 launches | 1 in 114 hits | $2,125 | $65,313 | 45 | SmallAudience | Pin RPG + Third Person |
| 18 | Dungeon Crawler + Party-Based RPG1 in 11 earned $100k+, from 32 launches | 1 in 113 hits | $19,123 | $61,192 | 32 | 1-hitSmallAudience | Pin Dungeon Crawler + Party-Based RPG |
| 19 | JRPG + RPG1 in 11 earned $100k+, from 159 launches | 1 in 1115 hits | $4,807 | $99,985 | 159 | none | Pin JRPG + RPG |
| 20 | Anime + RPG10 in 100 earned $100k+, from 98 launches | 10 in 10010 hits | $6,072 | $101,418 | 98 | none | Pin Anime + RPG |
| 21 | 2D + Party-Based RPG10 in 100 earned $100k+, from 39 launches | 10 in 1004 hits | $3,966 | $120,508 | 39 | Small | Pin 2D + Party-Based RPG |
| 22 | RPG + Retro10 in 100 earned $100k+, from 39 launches | 10 in 1004 hits | $6,733 | $114,689 | 39 | 1-hitSmall | Pin RPG + Retro |
| 23 | JRPG + Pixel Graphics11 in 100 earned $100k+, from 64 launches | 11 in 1007 hits | $4,735 | $126,702 | 64 | Audience | Pin JRPG + Pixel Graphics |
| 24 | 3D + RPG11 in 100 earned $100k+, from 118 launches | 11 in 10013 hits | $3,643 | $116,259 | 118 | Audience | Pin 3D + RPG |
| 25 | Party-Based RPG + Turn-Based Combat11 in 100 earned $100k+, from 45 launches | 11 in 1005 hits | $8,499 | $126,702 | 45 | Small | Pin Party-Based RPG + Turn-Based Combat |
Show 25 moreShowing 25 of 114 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.