Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
1,269 of 5,145 niches have 30+ launches at $10 to $20. 66 match the search and chips. Sorted by chance of $100k+, lowest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | 3D Platformer + Arcadenone of 33 launches earned $100k+ | 0 in 100no hits | $1,214 | $15,382 | 33 | Small | Pin 3D Platformer + Arcade |
| 2 | 2D Platformer + Puzzle Platformer1 in 22 earned $100k+, from 43 launches | 1 in 222 hits | $9,472 | $65,025 | 43 | Small | Pin 2D Platformer + Puzzle Platformer |
| 3 | Arcade + Platformer1 in 22 earned $100k+, from 43 launches | 1 in 222 hits | $2,429 | $34,408 | 43 | Small | Pin Arcade + Platformer |
| 4 | 3D Platformer + Puzzle1 in 20 earned $100k+, from 40 launches | 1 in 202 hits | $2,671 | $62,295 | 40 | Small | Pin 3D Platformer + Puzzle |
| 5 | 3D Platformer + Casual1 in 19 earned $100k+, from 57 launches | 1 in 193 hits | $1,214 | $34,196 | 57 | 1-hitAudience | Pin 3D Platformer + Casual |
| 6 | 3D Platformer + Puzzle Platformer1 in 19 earned $100k+, from 37 launches | 1 in 192 hits | $5,099 | $69,220 | 37 | Small | Pin 3D Platformer + Puzzle Platformer |
| 7 | 2D Platformer + Puzzle1 in 17 earned $100k+, from 33 launches | 1 in 172 hits | $4,472 | $51,004 | 33 | Small | Pin 2D Platformer + Puzzle |
| 8 | 3D + 3D Platformer1 in 15 earned $100k+, from 106 launches | 1 in 157 hits | $2,834 | $45,337 | 106 | Audience | Pin 3D + 3D Platformer |
| 9 | Adventure + Puzzle Platformer1 in 15 earned $100k+, from 59 launches | 1 in 154 hits | $5,524 | $69,220 | 59 | none | Pin Adventure + Puzzle Platformer |
| 10 | 3D Platformer + Cute1 in 14 earned $100k+, from 41 launches | 1 in 143 hits | $6,537 | $46,443 | 41 | Small | Pin 3D Platformer + Cute |
| 11 | Platformer + Puzzle Platformer1 in 14 earned $100k+, from 68 launches | 1 in 145 hits | $6,678 | $65,025 | 68 | none | Pin Platformer + Puzzle Platformer |
| 12 | 3D + Platformer1 in 13 earned $100k+, from 66 launches | 1 in 135 hits | $2,429 | $45,337 | 66 | none | Pin 3D + Platformer |
| 13 | Puzzle + Puzzle Platformer1 in 13 earned $100k+, from 90 launches | 1 in 137 hits | $6,678 | $65,725 | 90 | 1-hit | Pin Puzzle + Puzzle Platformer |
| 14 | 2D Platformer + Adventure1 in 13 earned $100k+, from 113 launches | 1 in 139 hits | $4,453 | $72,131 | 113 | Audience | Pin 2D Platformer + Adventure |
| 15 | 2D Platformer + Casual1 in 12 earned $100k+, from 61 launches | 1 in 125 hits | $1,214 | $42,381 | 61 | none | Pin 2D Platformer + Casual |
| 16 | Action + Precision Platformer1 in 11 earned $100k+, from 33 launches | 1 in 113 hits | $7,891 | $43,711 | 33 | Small | Pin Action + Precision Platformer |
| 17 | 3D Platformer + Action-Adventure1 in 11 earned $100k+, from 64 launches | 1 in 116 hits | $3,096 | $88,621 | 64 | Audience | Pin 3D Platformer + Action-Adventure |
| 18 | Action + Puzzle Platformer1 in 11 earned $100k+, from 32 launches | 1 in 113 hits | $6,678 | $69,220 | 32 | Small | Pin Action + Puzzle Platformer |
| 19 | Platformer + Puzzle10 in 100 earned $100k+, from 67 launches | 10 in 1007 hits | $4,553 | $124,151 | 67 | none | Pin Platformer + Puzzle |
| 20 | 3D Platformer + Third Person11 in 100 earned $100k+, from 47 launches | 11 in 1005 hits | $2,428 | $163,538 | 47 | Small | Pin 3D Platformer + Third Person |
| 21 | 3D Platformer + Action11 in 100 earned $100k+, from 93 launches | 11 in 10010 hits | $3,783 | $130,750 | 93 | none | Pin 3D Platformer + Action |
| 22 | 2D + Puzzle Platformer12 in 100 earned $100k+, from 34 launches | 12 in 1004 hits | $10,017 | $124,151 | 34 | 1-hitSmall | Pin 2D + Puzzle Platformer |
| 23 | Platformer + Precision Platformer12 in 100 earned $100k+, from 66 launches | 12 in 1008 hits | $7,891 | $132,369 | 66 | none | Pin Platformer + Precision Platformer |
| 24 | Platformer + Third Person12 in 100 earned $100k+, from 33 launches | 12 in 1004 hits | $2,428 | $163,538 | 33 | Small | Pin Platformer + Third Person |
| 25 | 2D Platformer + Precision Platformer12 in 100 earned $100k+, from 41 launches | 12 in 1005 hits | $12,240 | $132,369 | 41 | Small | Pin 2D Platformer + Precision Platformer |
Show 25 moreShowing 25 of 66 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.