Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
1,269 of 5,145 niches have 30+ launches at $10 to $20. 165 match the search and chips. Sorted by chance of $100k+, lowest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Action + Family Friendly1 in 21 earned $100k+, from 42 launches | 1 in 212 hits | $3,400 | $38,247 | 42 | Small | Pin Action + Family Friendly |
| 2 | 3D Fighter + Action1 in 18 earned $100k+, from 35 launches | 1 in 182 hits | $810 | $40,509 | 35 | SmallAudience | Pin 3D Fighter + Action |
| 3 | Action + Linear1 in 17 earned $100k+, from 34 launches | 1 in 172 hits | $3,683 | $52,459 | 34 | Small | Pin Action + Linear |
| 4 | Action-Adventure + Casual1 in 15 earned $100k+, from 60 launches | 1 in 154 hits | $2,186 | $48,871 | 60 | Audience | Pin Action-Adventure + Casual |
| 5 | Action-Adventure + Third Person1 in 15 earned $100k+, from 73 launches | 1 in 155 hits | $2,834 | $40,480 | 73 | Audience | Pin Action-Adventure + Third Person |
| 6 | Action + VR1 in 14 earned $100k+, from 83 launches | 1 in 146 hits | $3,156 | $68,006 | 83 | none | Pin Action + VR |
| 7 | Action RPG + Fantasy1 in 13 earned $100k+, from 40 launches | 1 in 133 hits | $7,286 | $83,010 | 40 | SmallAudience | Pin Action RPG + Fantasy |
| 8 | 3D + Action RPG1 in 13 earned $100k+, from 66 launches | 1 in 135 hits | $4,370 | $65,313 | 66 | none | Pin 3D + Action RPG |
| 9 | Action-Adventure + VR1 in 12 earned $100k+, from 37 launches | 1 in 123 hits | $4,370 | $85,817 | 37 | 1-hitSmallAudience | Pin Action-Adventure + VR |
| 10 | Action-Adventure + Strategy1 in 12 earned $100k+, from 49 launches | 1 in 124 hits | $2,550 | $80,960 | 49 | 1-hitSmall | Pin Action-Adventure + Strategy |
| 11 | Action-Adventure + PvE1 in 12 earned $100k+, from 36 launches | 1 in 123 hits | $2,125 | $80,960 | 36 | SmallAudience | Pin Action-Adventure + PvE |
| 12 | Action-Adventure + Simulation1 in 12 earned $100k+, from 46 launches | 1 in 124 hits | $6,050 | $71,649 | 46 | SmallAudience | Pin Action-Adventure + Simulation |
| 13 | Action + Casual1 in 11 earned $100k+, from 160 launches | 1 in 1114 hits | $1,578 | $69,940 | 160 | none | Pin Action + Casual |
| 14 | Action + Precision Platformer1 in 11 earned $100k+, from 33 launches | 1 in 113 hits | $7,891 | $43,711 | 33 | Small | Pin Action + Precision Platformer |
| 15 | Action-Adventure + Sci-fi1 in 11 earned $100k+, from 43 launches | 1 in 114 hits | $2,894 | $82,565 | 43 | 1-hitSmallAudience | Pin Action-Adventure + Sci-fi |
| 16 | 3D Platformer + Action-Adventure1 in 11 earned $100k+, from 64 launches | 1 in 116 hits | $3,096 | $88,621 | 64 | Audience | Pin 3D Platformer + Action-Adventure |
| 17 | Action + Puzzle Platformer1 in 11 earned $100k+, from 32 launches | 1 in 113 hits | $6,678 | $69,220 | 32 | Small | Pin Action + Puzzle Platformer |
| 18 | Action + Collectathon1 in 10 earned $100k+, from 31 launches | 1 in 103 hits | $6,678 | $72,131 | 31 | Small | Pin Action + Collectathon |
| 19 | Action-Adventure + Souls-like10 in 100 earned $100k+, from 50 launches | 10 in 1005 hits | $11,838 | $102,320 | 50 | none | Pin Action-Adventure + Souls-like |
| 20 | Action + Score Attack10 in 100 earned $100k+, from 39 launches | 10 in 1004 hits | $2,428 | $155,442 | 39 | Small | Pin Action + Score Attack |
| 21 | Action RTS + Strategy10 in 100 earned $100k+, from 39 launches | 10 in 1004 hits | $3,156 | $145,727 | 39 | 1-hitSmall | Pin Action RTS + Strategy |
| 22 | Action + Survival10 in 100 earned $100k+, from 68 launches | 10 in 1007 hits | $6,882 | $104,438 | 68 | none | Pin Action + Survival |
| 23 | Action + Arcade10 in 100 earned $100k+, from 202 launches | 10 in 10021 hits | $5,827 | $106,057 | 202 | none | Pin Action + Arcade |
| 24 | Action-Adventure + Open World10 in 100 earned $100k+, from 48 launches | 10 in 1005 hits | $4,553 | $105,635 | 48 | Small | Pin Action-Adventure + Open World |
| 25 | Action + Shoot 'Em Up11 in 100 earned $100k+, from 75 launches | 11 in 1008 hits | $7,892 | $155,442 | 75 | 1-hit | Pin Action + Shoot 'Em Up |
Show 25 moreShowing 25 of 165 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.