Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.
Niches 1 Oct
Of 207 niches with 100+ launches at $10 to $20, 75 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.75 of 207 niches beat the 19 in 100 base rate.75 beat the base rate.
Cohort median $606
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
Pairs that hit $100k+ beyond the oddsFree until launch
207 of 5,145 niches have 100+ launches at $10 to $20. Sorted by chance of $100k+, lowest first.
| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Hidden Object + Point & Click1 in 34 earned $100k+, from 103 launches | 1 in 343 hits | $1,214 | $9,310 | 103 | none | Pin Hidden Object + Point & Click |
| 2 | Arcade + Casual1 in 31 earned $100k+, from 124 launches | 1 in 314 hits | $1,214 | $18,213 | 124 | none | Pin Arcade + Casual |
| 3 | Adventure + Hidden Object1 in 31 earned $100k+, from 123 launches | 1 in 314 hits | $1,214 | $26,261 | 123 | none | Pin Adventure + Hidden Object |
| 4 | Adventure + Choose Your Own Adventure1 in 22 earned $100k+, from 129 launches | 1 in 226 hits | $3,643 | $73,673 | 129 | none | Pin Adventure + Choose Your Own Adventure |
| 5 | Casual + Visual Novel1 in 21 earned $100k+, from 147 launches | 1 in 217 hits | $3,561 | $46,957 | 147 | none | Pin Casual + Visual Novel |
| 6 | Casual + Point & Click1 in 20 earned $100k+, from 141 launches | 1 in 207 hits | $1,619 | $33,997 | 141 | none | Pin Casual + Point & Click |
| 7 | Hidden Object + Puzzle1 in 20 earned $100k+, from 141 launches | 1 in 207 hits | $1,214 | $26,261 | 141 | none | Pin Hidden Object + Puzzle |
| 8 | Casual + Fantasy1 in 20 earned $100k+, from 120 launches | 1 in 206 hits | $1,214 | $28,533 | 120 | none | Pin Casual + Fantasy |
| 9 | Fantasy + Story Rich1 in 19 earned $100k+, from 113 launches | 1 in 196 hits | $2,024 | $62,659 | 113 | Audience | Pin Fantasy + Story Rich |
| 10 | Casual + Hidden Object1 in 17 earned $100k+, from 118 launches | 1 in 177 hits | $1,214 | $27,319 | 118 | none | Pin Casual + Hidden Object |
| 11 | 3D + 3D Platformer1 in 15 earned $100k+, from 106 launches | 1 in 157 hits | $2,834 | $45,337 | 106 | Audience | Pin 3D + 3D Platformer |
| 12 | Puzzle + Strategy1 in 14 earned $100k+, from 124 launches | 1 in 149 hits | $2,428 | $74,066 | 124 | none | Pin Puzzle + Strategy |
| 13 | 2D Platformer + Adventure1 in 13 earned $100k+, from 113 launches | 1 in 139 hits | $4,453 | $72,131 | 113 | Audience | Pin 2D Platformer + Adventure |
| 14 | Party-Based RPG + RPG1 in 12 earned $100k+, from 111 launches | 1 in 129 hits | $4,857 | $95,617 | 111 | none | Pin Party-Based RPG + RPG |
| 15 | 2D + Casual1 in 12 earned $100k+, from 308 launches | 1 in 1225 hits | $1,821 | $65,725 | 308 | none | Pin 2D + Casual |
| 16 | Adventure + Fantasy1 in 12 earned $100k+, from 181 launches | 1 in 1215 hits | $2,429 | $68,411 | 181 | none | Pin Adventure + Fantasy |
| 17 | Adventure + Casual1 in 12 earned $100k+, from 370 launches | 1 in 1231 hits | $2,429 | $70,119 | 370 | none | Pin Adventure + Casual |
| 18 | 3D + Strategy1 in 12 earned $100k+, from 153 launches | 1 in 1213 hits | $3,886 | $79,607 | 153 | none | Pin 3D + Strategy |
| 19 | 2D + Fantasy1 in 11 earned $100k+, from 160 launches | 1 in 1114 hits | $2,429 | $74,317 | 160 | none | Pin 2D + Fantasy |
| 20 | Action + Casual1 in 11 earned $100k+, from 160 launches | 1 in 1114 hits | $1,578 | $69,940 | 160 | none | Pin Action + Casual |
| 21 | Anime + Visual Novel1 in 11 earned $100k+, from 179 launches | 1 in 1116 hits | $6,072 | $84,980 | 179 | none | Pin Anime + Visual Novel |
| 22 | 2D + Visual Novel1 in 11 earned $100k+, from 145 launches | 1 in 1113 hits | $6,072 | $80,173 | 145 | none | Pin 2D + Visual Novel |
| 23 | 3D + Third Person1 in 11 earned $100k+, from 149 launches | 1 in 1114 hits | $2,590 | $90,078 | 149 | none | Pin 3D + Third Person |
| 24 | JRPG + RPG1 in 11 earned $100k+, from 159 launches | 1 in 1115 hits | $4,807 | $99,985 | 159 | none | Pin JRPG + RPG |
| 25 | Casual + Puzzle1 in 10 earned $100k+, from 292 launches | 1 in 1028 hits | $1,619 | $86,511 | 292 | none | Pin Casual + Puzzle |
| 26 | Adventure + Strategy1 in 10 earned $100k+, from 142 launches | 1 in 1014 hits | $2,904 | $76,102 | 142 | none | Pin Adventure + Strategy |
| 27 | Casual + Strategy1 in 10 earned $100k+, from 202 launches | 1 in 1020 hits | $2,692 | $88,621 | 202 | none | Pin Casual + Strategy |
| 28 | Cute + Visual Novel10 in 100 earned $100k+, from 129 launches | 10 in 10013 hits | $6,922 | $101,137 | 129 | none | Pin Cute + Visual Novel |
| 29 | Casual + Family Friendly10 in 100 earned $100k+, from 138 launches | 10 in 10014 hits | $2,834 | $101,604 | 138 | none | Pin Casual + Family Friendly |
| 30 | 3D + Arcade10 in 100 earned $100k+, from 108 launches | 10 in 10011 hits | $3,157 | $106,057 | 108 | none | Pin 3D + Arcade |
| 31 | Anime + Casual10 in 100 earned $100k+, from 117 launches | 10 in 10012 hits | $5,849 | $110,818 | 117 | none | Pin Anime + Casual |
| 32 | Action + Arcade10 in 100 earned $100k+, from 202 launches | 10 in 10021 hits | $5,827 | $106,057 | 202 | none | Pin Action + Arcade |
| 33 | 2D + Simulation10 in 100 earned $100k+, from 134 launches | 10 in 10014 hits | $3,683 | $107,239 | 134 | none | Pin 2D + Simulation |
| 34 | Romance + Visual Novel10 in 100 earned $100k+, from 143 launches | 10 in 10015 hits | $7,099 | $121,844 | 143 | none | Pin Romance + Visual Novel |
| 35 | 2D + Colorful11 in 100 earned $100k+, from 104 launches | 11 in 10011 hits | $3,966 | $109,259 | 104 | none | Pin 2D + Colorful |
| 36 | 2D + Point & Click11 in 100 earned $100k+, from 132 launches | 11 in 10014 hits | $2,429 | $124,368 | 132 | none | Pin 2D + Point & Click |
| 37 | Casual + Story Rich11 in 100 earned $100k+, from 157 launches | 11 in 10017 hits | $3,156 | $112,534 | 157 | none | Pin Casual + Story Rich |
| 38 | 3D + Puzzle11 in 100 earned $100k+, from 129 launches | 11 in 10014 hits | $3,035 | $140,337 | 129 | none | Pin 3D + Puzzle |
| 39 | 3D + Casual11 in 100 earned $100k+, from 209 launches | 11 in 10023 hits | $3,339 | $109,884 | 209 | none | Pin 3D + Casual |
| 40 | 3D + RPG11 in 100 earned $100k+, from 118 launches | 11 in 10013 hits | $3,643 | $116,259 | 118 | Audience | Pin 3D + RPG |
| 41 | 2D + Puzzle11 in 100 earned $100k+, from 230 launches | 11 in 10026 hits | $2,833 | $123,058 | 230 | none | Pin 2D + Puzzle |
| 42 | Adventure + Anime11 in 100 earned $100k+, from 175 launches | 11 in 10020 hits | $6,882 | $105,646 | 175 | none | Pin Adventure + Anime |
| 43 | Action RPG + Adventure11 in 100 earned $100k+, from 105 launches | 11 in 10012 hits | $4,858 | $110,510 | 105 | none | Pin Action RPG + Adventure |
| 44 | Point & Click + Puzzle11 in 100 earned $100k+, from 174 launches | 11 in 10020 hits | $2,429 | $140,337 | 174 | none | Pin Point & Click + Puzzle |
| 45 | Adventure + Visual Novel12 in 100 earned $100k+, from 215 launches | 12 in 10025 hits | $6,882 | $123,043 | 215 | none | Pin Adventure + Visual Novel |
| 46 | 3D + Exploration12 in 100 earned $100k+, from 229 launches | 12 in 10027 hits | $4,553 | $142,499 | 229 | none | Pin 3D + Exploration |
| 47 | Strategy + Turn-Based Tactics12 in 100 earned $100k+, from 177 launches | 12 in 10021 hits | $7,650 | $118,201 | 177 | none | Pin Strategy + Turn-Based Tactics |
| 48 | Action + Third Person12 in 100 earned $100k+, from 108 launches | 12 in 10013 hits | $4,128 | $137,909 | 108 | none | Pin Action + Third Person |
| 49 | 2D + Strategy12 in 100 earned $100k+, from 223 launches | 12 in 10027 hits | $5,828 | $119,820 | 223 | none | Pin 2D + Strategy |
| 50 | Casual + Colorful12 in 100 earned $100k+, from 181 launches | 12 in 10022 hits | $3,116 | $122,054 | 181 | none | Pin Casual + Colorful |
| 51 | 3D + Adventure12 in 100 earned $100k+, from 213 launches | 12 in 10026 hits | $3,156 | $127,106 | 213 | none | Pin 3D + Adventure |
| 52 | Adventure + Puzzle12 in 100 earned $100k+, from 379 launches | 12 in 10047 hits | $3,238 | $139,250 | 379 | none | Pin Adventure + Puzzle |
| 53 | 3D + Action-Adventure12 in 100 earned $100k+, from 153 launches | 12 in 10019 hits | $3,885 | $127,106 | 153 | none | Pin 3D + Action-Adventure |
| 54 | Action-Adventure + Adventure13 in 100 earned $100k+, from 304 launches | 13 in 10038 hits | $4,048 | $129,326 | 304 | none | Pin Action-Adventure + Adventure |
| 55 | Adventure + Point & Click13 in 100 earned $100k+, from 191 launches | 13 in 10024 hits | $2,671 | $142,489 | 191 | none | Pin Adventure + Point & Click |
| 56 | Adventure + Colorful13 in 100 earned $100k+, from 158 launches | 13 in 10020 hits | $4,553 | $130,750 | 158 | none | Pin Adventure + Colorful |
| 57 | Choose Your Own Adventure + Visual Novel13 in 100 earned $100k+, from 142 launches | 13 in 10018 hits | $3,783 | $172,584 | 142 | none | Pin Choose Your Own Adventure + Visual Novel |
| 58 | Adventure + Simulation13 in 100 earned $100k+, from 180 launches | 13 in 10023 hits | $10,851 | $162,094 | 180 | none | Pin Adventure + Simulation |
| 59 | 3D + Cute13 in 100 earned $100k+, from 109 launches | 13 in 10014 hits | $6,556 | $127,106 | 109 | none | Pin 3D + Cute |
| 60 | 3D + Action13 in 100 earned $100k+, from 286 launches | 13 in 10037 hits | $3,946 | $136,596 | 286 | none | Pin 3D + Action |
| 61 | Action RPG + Action-Adventure13 in 100 earned $100k+, from 105 launches | 13 in 10014 hits | $4,807 | $142,499 | 105 | Audience | Pin Action RPG + Action-Adventure |
| 62 | Exploration + Puzzle13 in 100 earned $100k+, from 208 launches | 13 in 10028 hits | $6,454 | $139,250 | 208 | none | Pin Exploration + Puzzle |
| 63 | 2D + Anime13 in 100 earned $100k+, from 141 launches | 13 in 10019 hits | $9,469 | $162,460 | 141 | none | Pin 2D + Anime |
| 64 | Adventure + Female Protagonist13 in 100 earned $100k+, from 126 launches | 13 in 10017 hits | $10,460 | $136,293 | 126 | none | Pin Adventure + Female Protagonist |
| 65 | Fantasy + RPG14 in 100 earned $100k+, from 148 launches | 14 in 10020 hits | $5,642 | $159,362 | 148 | none | Pin Fantasy + RPG |
| 66 | 2D + Adventure14 in 100 earned $100k+, from 379 launches | 14 in 10052 hits | $4,131 | $139,250 | 379 | none | Pin 2D + Adventure |
| 67 | 3D + Shooter14 in 100 earned $100k+, from 108 launches | 14 in 10015 hits | $4,553 | $274,407 | 108 | none | Pin 3D + Shooter |
| 68 | Action + Adventure14 in 100 earned $100k+, from 420 launches | 14 in 10059 hits | $6,477 | $148,885 | 420 | Audience | Pin Action + Adventure |
| 69 | Casual + Exploration14 in 100 earned $100k+, from 149 launches | 14 in 10021 hits | $6,454 | $275,667 | 149 | none | Pin Casual + Exploration |
| 70 | Action + Action-Adventure14 in 100 earned $100k+, from 305 launches | 14 in 10043 hits | $5,208 | $142,076 | 305 | Audience | Pin Action + Action-Adventure |
| 71 | 2D + 2D Platformer14 in 100 earned $100k+, from 177 launches | 14 in 10025 hits | $6,072 | $174,231 | 177 | none | Pin 2D + 2D Platformer |
| 72 | 3D + Colorful14 in 100 earned $100k+, from 106 launches | 14 in 10015 hits | $3,420 | $136,976 | 106 | none | Pin 3D + Colorful |
| 73 | Adventure + Cute14 in 100 earned $100k+, from 219 launches | 14 in 10031 hits | $7,628 | $164,298 | 219 | none | Pin Adventure + Cute |
| 74 | 2D Platformer + Action14 in 100 earned $100k+, from 141 launches | 14 in 10020 hits | $7,891 | $172,444 | 141 | none | Pin 2D Platformer + Action |
| 75 | 2D + RPG14 in 100 earned $100k+, from 217 launches | 14 in 10031 hits | $6,233 | $145,096 | 217 | none | Pin 2D + RPG |
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.