Tag pairdata 30 Sep 2026
Romance + Emotional: a typical launch earns $2,427 in its first year
That is the median of 38 indie paid launches, 2024 Q4 to 2025 Q3. 8 of 79 matured launches earned $100k or more, against 7.9 expected for their price and launch quarter. Releases rose 35% on the year before: 66 against 49.
- One game dominates the figure
- Price
- $2,427 median of 38 launches
- Price vs a year earlier
- −23.5% four quarters on the four before
- Releases, 12 months
- 66 49 the year before
- Upcoming games
- 135 coming soon on Steam
- Games on the store
- 402 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.06%share of upcoming wishlist heat | 0.04% to 0.07% | 15 ranked of 135 upcoming gameswishlist rank 30 Sep 2026 | #2,335 of 7,193pairs on this board |
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.
| 1.01xhits against expected | 0.70x to 1.52x | 79 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #2,720 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | +25%player demand against new supply, relative to Steam | −4% to +71% | 31 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #614 of 2,361pairs on this board |
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | +21%review growth against same-age games | +11% to +33% | 31 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #20 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 79
- Hit rate
- 10.1%5.0% to 17.4%
- Expected rate
- 10.0%
- Against expected
- 1.01x0.70x to 1.52x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
79 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $153
- Median
- $2,428
- Top tenth
- $96,669
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +35%
- Against Steam
- −3%after Steam-wide growth, shrunk by 5 releases
Parent tags
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Until Then (opens the Steam store)2024 · 15,814 reviews, 96% positiveest. $6.2M
- GINKA (opens the Steam store)2023 · 2,685 reviews, 91% positiveest. $758k
- DRACU-RIOT! (opens the Steam store)2026 · 734 reviews, 98% positiveest. $520k
- Mashiroiro Symphony HD -Love is Pure White- (opens the Steam store)2024 · 355 reviews, 87% positiveest. $287k
- Love Begins With Goodbye (opens the Steam store)2025 · 975 reviews, 94% positiveest. $174k
- NICE TO MEET YOU, AGAIN (opens the Steam store)2026 · 339 reviews, 97% positiveest. $172k
- Irotoridori No Sekai HD - The Colorful World (opens the Steam store)2024 · 242 reviews, 96% positiveest. $171k
- Love, Elections, and Chocolate (opens the Steam store)2025 · 282 reviews, 88% positiveest. $171k
More with Romance
pairs with Romance- Romance + LGBTQ+$5,45434 launches priced, 71 releases in 12 months
- Cute + Romance$5,22277 launches priced, 90 releases in 12 months
- Anime + Romance$4,97896 launches priced, 120 releases in 12 months
- Funny + Romance$4,86732 launches priced, 30 releases in 12 months
- Adventure + Romance$4,31378 launches priced, 112 releases in 12 months
- Romance + Dating Sim$3,94697 launches priced, 156 releases in 12 months
More with Emotional
pairs with Emotional- Emotional + Hand-drawn$3,75736 launches priced, 43 releases in 12 months
- Story Rich + Emotional$3,130121 launches priced, 200 releases in 12 months
- Emotional + Multiple Endings$3,03442 launches priced, 72 releases in 12 months
- Anime + Emotional$2,67157 launches priced, 94 releases in 12 months
- Cute + Emotional$2,67167 launches priced, 92 releases in 12 months
- Adventure + Emotional$2,488136 launches priced, 194 releases in 12 months
Verdicts
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