Tag pairdata 30 Sep 2026

Roguelike + Colorful: a typical launch earns $860 in its first year

That is the median of 60 indie paid launches, 2024 Q4 to 2025 Q3. 8 of 130 matured launches earned $100k or more, against 7.9 expected for their price and launch quarter. Releases rose 92% on the year before: 140 against 73.

China market: over 35% of reviews are Chinese

Price: $860
Price vs a year earlier: +75.9%
Releases, 12 months: 140
Upcoming games: 303
Games on the store: 646

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Roguelike + Colorful on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.04%share of upcoming wishlist heat	0.02% to 0.05%	9 ranked of 303 upcoming gameswishlist rank 30 Sep 2026	#2,927 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. China market: over 35% of reviews are Chinese Listed after unflagged rows on this board	1.01xhits against expected	0.69x to 1.54x	130 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#6,062 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 8
Expected: 7.9

Launches: 130
Hit rate: 6.2%3.2% to 10.3%
Expected rate: 6.1%
Against expected: 1.01x0.69x to 1.54x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

130 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $657
Top tenth: $35,420

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 140
Prior 12 months: 73

Change: +92%

Parent tags

RoguelikeGenre pageRanked on every board, with its best pairs.
ColorfulNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Roguelike

pairs with Roguelike

Roguelike + Bullet Heaven$17,70935 launches priced, 135 releases in 12 months
Roguelike + Roguelike Deckbuilder$8,25299 launches priced, 221 releases in 12 months
Turn-Based + Roguelike$4,45040 launches priced, 64 releases in 12 months
Roguelike + Anime$4,38831 launches priced, 48 releases in 12 months
Roguelike + Difficult$3,64173 launches priced, 93 releases in 12 months
Roguelike + Auto Battler$3,39375 launches priced, 156 releases in 12 months

Every pair with Roguelike

More with Colorful

pairs with Colorful

Colorful + Cozy$3,63859 launches priced, 123 releases in 12 months
Story Rich + Colorful$3,39962 launches priced, 88 releases in 12 months
Visual Novel + Colorful$2,68975 launches priced, 112 releases in 12 months
Colorful + Emotional$2,00335 launches priced, 44 releases in 12 months
Colorful + Life Sim$1,85851 launches priced, 69 releases in 12 months
Magic + Colorful$1,66832 launches priced, 38 releases in 12 months

Every pair with Colorful

Verdicts

in development

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