Multiple Endings + Female Protagonist: a typical launch earns $3,115 in its first year

That is the median of 72 indie paid launches, 2024 Q4 to 2025 Q3. 13 of 145 matured launches earned $100k or more, against 12.1 expected for their price and launch quarter. Releases rose 37% on the year before: 122 against 89.

China market: over 35% of reviews are Chinese

Price: $3,115
Price vs a year earlier: +48.0%
Releases, 12 months: 122
Upcoming games: 296
Games on the store: 849

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Multiple Endings + Female Protagonist on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.17%share of upcoming wishlist heat	0.11% to 0.25%	36 ranked of 296 upcoming gameswishlist rank 30 Sep 2026	#1,176 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. China market: over 35% of reviews are Chinese Listed after unflagged rows on this board	1.06xhits against expected	0.76x to 1.51x	145 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#6,028 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. China market: over 35% of reviews are Chinese	+15%player demand against new supply, relative to Steam	−9% to +43%	57 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#919 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. China market: over 35% of reviews are Chinese	+12%review growth against same-age games	+1% to +25%	57 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#224 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 13
Expected: 12.1

Launches: 145
Hit rate: 9.0%5.0% to 17.0%
Expected rate: 8.3%
Against expected: 1.06x0.76x to 1.51x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

145 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $78
Median: $2,104
Top tenth: $83,282

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 122
Prior 12 months: 89

Change: +37%
Against Steam: −3%after Steam-wide growth, shrunk by 5 releases

Parent tags

Multiple EndingsNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Female ProtagonistNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Multiple Endings

pairs with Multiple Endings

Multiple Endings + Dating Sim$6,57961 launches priced, 96 releases in 12 months
Multiple Endings + LGBTQ+$5,85936 launches priced, 48 releases in 12 months
Anime + Multiple Endings$4,54757 launches priced, 118 releases in 12 months
RPG + Multiple Endings$3,943122 launches priced, 197 releases in 12 months
Multiple Endings + Immersive Sim$3,52746 launches priced, 40 releases in 12 months
Romance + Multiple Endings$3,17648 launches priced, 110 releases in 12 months

Every pair with Multiple Endings

More with Female Protagonist

pairs with Female Protagonist

Hack and Slash + Female Protagonist$10,32730 launches priced, 52 releases in 12 months
JRPG + Female Protagonist$6,70840 launches priced, 47 releases in 12 months
Female Protagonist + Action Roguelike$6,55637 launches priced, 55 releases in 12 months
Mystery + Female Protagonist$5,30753 launches priced, 76 releases in 12 months
Female Protagonist + LGBTQ+$4,85853 launches priced, 86 releases in 12 months
Bullet Hell + Female Protagonist$4,45135 launches priced, 39 releases in 12 months

Every pair with Female Protagonist

Verdicts

in development

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