Tag pairdata 30 Sep 2026

Multiplayer + Colorful: a typical launch earns $607 in its first year

That is the median of 43 indie paid launches, 2024 Q4 to 2025 Q3. 7 of 92 matured launches earned $100k or more, against 6.9 expected for their price and launch quarter. Releases rose 74% on the year before: 99 against 57.

Price: $607
Price vs a year earlier: −12.9%
Releases, 12 months: 99
Upcoming games: 224
Games on the store: 615

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Multiplayer + Colorful on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.08%share of upcoming wishlist heat	0.06% to 0.11%	16 ranked of 224 upcoming gameswishlist rank 30 Sep 2026	#1,963 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.01xhits against expected	0.69x to 1.56x	92 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#2,722 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−21%player demand against new supply, relative to Steam	−41% to +7%	26 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#2,011 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−2%review growth against same-age games	−10% to +7%	26 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#903 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 7
Expected: 6.9

Launches: 92
Hit rate: 7.6%3.9% to 10.7%
Expected rate: 7.5%
Against expected: 1.01x0.69x to 1.56x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

92 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $859
Top tenth: $59,331

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 99
Prior 12 months: 57

Change: +74%
Against Steam: +24%after Steam-wide growth, shrunk by 5 releases

Parent tags

MultiplayerNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
ColorfulNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Multiplayer

pairs with Multiplayer

Sandbox + Multiplayer$32,53338 launches priced, 71 releases in 12 months
Multiplayer + Management$19,88833 launches priced, 51 releases in 12 months
Multiplayer + Realistic$17,04044 launches priced, 62 releases in 12 months
Open World + Multiplayer$15,60236 launches priced, 75 releases in 12 months
Multiplayer + Immersive Sim$15,00039 launches priced, 38 releases in 12 months
Simulation + Multiplayer$8,980122 launches priced, 253 releases in 12 months

Every pair with Multiplayer

More with Colorful

pairs with Colorful

Colorful + Cozy$3,63859 launches priced, 123 releases in 12 months
Story Rich + Colorful$3,39962 launches priced, 88 releases in 12 months
Visual Novel + Colorful$2,68975 launches priced, 112 releases in 12 months
Colorful + Emotional$2,00335 launches priced, 44 releases in 12 months
Colorful + Life Sim$1,85851 launches priced, 69 releases in 12 months
Magic + Colorful$1,66832 launches priced, 38 releases in 12 months

Every pair with Colorful

Verdicts

in development

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