Niche

Horror + Zombies

Games tagged both Horror and Zombies: 137 indie paid launches, 7 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,280 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Price $10 to $20

All prices1 in 17 hit $100k+Under $51 in 219 hit $100k+$5 to $101 in 30 hit $100k+$10 to $2018 in 100 hit $100k+$20 to $4040 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,280 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 10+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20

Showing Horror + Zombies priced $10 to $20. This filter changes the answer: at all prices the pair is about level with Horror and is about level with Zombies; priced $10 to $20 it is too small to compare with Horror and is too small to compare with Zombies.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Horror + Zombies is too small to compare with Horror and is too small to compare with Zombies: 2 of its 21 launches earned $100k+ priced $10 to $20, against 19.1 in 100 for Horror and 16.4 in 100 for Zombies.

Small sample: 21 launches, 2 hits.

TIEA tie

Tag oneHorror

19.1in 100 earned
$100k+

Odds19.1 in 100

Typical earnings$9,724

Launches345 / 66 hits

Pair against ittoo few hits to compare

TIEA tie

This pairHorror + Zombies

2 of 21launches earned
$100k+ small

Odds2 of 21 launches

Typical earnings$1,988

Launches21 / 2 hits

Expected17.6 in 100

TIEA tie

Tag twoZombies

16.4in 100 earned
$100k+

Odds16.4 in 100

Typical earnings$3,670

Launches73 / 12 hits

Pair against ittoo few hits to compare

All indie launches $10 to $20: 17.6 in 100 earned $100k+, typical $8,234, from 4,301 launches.each block is 1 in 100 all indie at $10 to $20

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 40.0 in 100), so read it within a price band.

Price bandswitches the whole page

All prices137 in pair Under $571 in pair $5 to $1039 in pair $10 to $2021 in pair$20 to $406: too few

What the overlap means

The overlap is this niche: the 21 games tagged both Horror and Zombies priced $10 to $20. 2 of 21 of them earned $100k+, against 19.8 in 100 for Horror-only games and 19.2 in 100 for Zombies-only games, so the mix is too small to compare with Horror alone and is too small to compare with Zombies alone.

Both: 21 games priced $10 to $20; 2 of 21 earned $100k+, typical first-year earnings $1,988.

Circle areas follow launch counts; the gold overlap is exactly the pair's 21 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Killing Floor 3leads this pair53.9%

PairKilling Floor 353.9%

HorrorLethal Company20.0%

ZombiesKilling Floor 333.6%

CheckOne game over half?yes

NextNearest hitsnot computed yet

Lens checkChanged recently +1. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: moves the answer. Last 18 months: moves the answer.

Open free preview

ComparablesFree until launchClick to unlockWho leads Horror + Zombies

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

Killing Floor 3 earned 53.9% of the estimated first-year money of the 137 Horror + Zombies launches.
Horror is led by Lethal Company, with 20.0% of its money.
It also leads Zombies, with 33.6% of that tag's money.
One game holds over half of this pair's money: read every figure here as that game's story.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Horror + Zombies is changed recently +1: Last 18 months moves the answer more than chance alone would, and 1 more lens too. It holds in West-facing view.

Horror + Zombies through every lens, all prices
This pair	BaseStandardevery launch	West-facing view131 of 137 launches	Without the breakout136 of 137 launches	Last 18 months43 of 137 launches
Launches counted	1377 hits	1317 hits	1366 hits	435 hits
Earned $100k+	5.1 in 1001 in 20	5.3 in 1001 in 19	4.4 in 1001 in 23	11.6 in 100
Typical first-year earnings	$667top tenth $22,837+	$667	$667	$498
Chance against standard	the base	+4.6%0.2 more in 100	-13.7%0.7 fewer in 100	+127.6%6.5 more in 100
Typical against standard	the base	0.0%no change	0.0%no change	-25.3%$169 less; too few to tell
Does it hold?	The base view	Holds	Moves the answer	Moves the answer

BaseStandardThe base view

Every indie paid launch tagged both Horror and Zombies, 12 to 36 months old: 137 launches.

Launches counted: 1377 hits
Earned $100k+: 5.1 in 1001 in 20
Typical first-year earnings: $667top tenth $22,837+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 6 of 137 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 1317 hits
Earned $100k+: 5.3 in 1001 in 19
Typical first-year earnings: $667
Chance against standard: +4.6%0.2 more in 100
Typical against standard: 0.0%no change

Without the breakoutMoves the answer

Drops the single biggest earner, Killing Floor 3 (53.9% of the money): 136 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 1366 hits
Earned $100k+: 4.4 in 1001 in 23
Typical first-year earnings: $667
Chance against standard: -13.7%0.7 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 43 of 137.

Launches counted: 435 hits
Earned $100k+: 11.6 in 100
Typical first-year earnings: $498
Chance against standard: +127.6%6.5 more in 100
Typical against standard: -25.3%$169 less; too few to tell

Standard: Every indie paid launch tagged both Horror and Zombies, 12 to 36 months old: 137 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 6 of 137 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Killing Floor 3 (53.9% of the money): 136 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 43 of 137.

Horror holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Horror through every lens, all prices
Horror	BaseStandardevery launch	West-facing view2,989 of 3,137 launches	Without the breakout3,136 of 3,137 launches	Last 18 months883 of 3,137 launches
Launches counted	3,137173 hits	2,989168 hits	3,136172 hits	88346 hits
Earned $100k+	5.5 in 1001 in 18	5.6 in 1001 in 18	5.5 in 1001 in 18	5.2 in 1001 in 19
Typical first-year earnings	$1,010top tenth $33,268+	$1,021	$1,010	$918
Chance against standard	the base	+1.9%0.1 more in 100	-0.5%no change	-5.5%0.3 fewer in 100
Typical against standard	the base	+1.1%$11 more	0.0%no change	-9.1%$92 less
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Horror, 12 to 36 months old: 3,137 launches.

Launches counted: 3,137173 hits
Earned $100k+: 5.5 in 1001 in 18
Typical first-year earnings: $1,010top tenth $33,268+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 148 of 3,137 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 2,989168 hits
Earned $100k+: 5.6 in 1001 in 18
Typical first-year earnings: $1,021
Chance against standard: +1.9%0.1 more in 100
Typical against standard: +1.1%$11 more

Without the breakoutHolds

Drops the single biggest earner, Lethal Company (20.0% of the money): 3,136 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 3,136172 hits
Earned $100k+: 5.5 in 1001 in 18
Typical first-year earnings: $1,010
Chance against standard: -0.5%no change
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 883 of 3,137.

Launches counted: 88346 hits
Earned $100k+: 5.2 in 1001 in 19
Typical first-year earnings: $918
Chance against standard: -5.5%0.3 fewer in 100
Typical against standard: -9.1%$92 less

Standard: Every indie paid launch tagged Horror, 12 to 36 months old: 3,137 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 148 of 3,137 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Lethal Company (20.0% of the money): 3,136 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 883 of 3,137.

Zombies holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Zombies through every lens, all prices
Zombies	BaseStandardevery launch	West-facing view443 of 472 launches	Without the breakout471 of 472 launches	Last 18 months128 of 472 launches
Launches counted	47227 hits	44325 hits	47126 hits	12810 hits
Earned $100k+	5.7 in 1001 in 17	5.6 in 1001 in 18	5.5 in 1001 in 18	7.8 in 1001 in 13
Typical first-year earnings	$425top tenth $25,761+	$421	$425	$383
Chance against standard	the base	-1.3%0.1 fewer in 100	-3.5%0.2 fewer in 100	+36.6%2.1 more in 100
Typical against standard	the base	-0.9%$4 less	0.0%no change	-9.9%$42 less
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Zombies, 12 to 36 months old: 472 launches.

Launches counted: 47227 hits
Earned $100k+: 5.7 in 1001 in 17
Typical first-year earnings: $425top tenth $25,761+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 29 of 472 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 44325 hits
Earned $100k+: 5.6 in 1001 in 18
Typical first-year earnings: $421
Chance against standard: -1.3%0.1 fewer in 100
Typical against standard: -0.9%$4 less

Without the breakoutHolds

Drops the single biggest earner, Killing Floor 3 (33.6% of the money): 471 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 47126 hits
Earned $100k+: 5.5 in 1001 in 18
Typical first-year earnings: $425
Chance against standard: -3.5%0.2 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 128 of 472.

Launches counted: 12810 hits
Earned $100k+: 7.8 in 1001 in 13
Typical first-year earnings: $383
Chance against standard: +36.6%2.1 more in 100
Typical against standard: -9.9%$42 less

Standard: Every indie paid launch tagged Zombies, 12 to 36 months old: 472 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 29 of 472 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Killing Floor 3 (33.6% of the money): 471 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 128 of 472.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Horror + Zombies moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.