Tag pairdata 30 Sep 2026

Horror + Multiple Endings: a typical launch earns $1,392 in its first year

That is the median of 188 indie paid launches, 2024 Q4 to 2025 Q3. 18 of 396 matured launches earned $100k or more, against 13.5 expected for their price and launch quarter. Releases rose 23% on the year before: 270 against 220.

Price: $1,392
Price vs a year earlier: −22.3%
Releases, 12 months: 270
Upcoming games: 544
Games on the store: 1,475

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Horror + Multiple Endings on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.22%share of upcoming wishlist heat	0.14% to 0.32%	37 ranked of 544 upcoming gameswishlist rank 30 Sep 2026	#980 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.27xhits against expected	0.93x to 1.77x	396 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#1,453 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	+11%player demand against new supply, relative to Steam	−8% to +34%	88 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,072 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	0%review growth against same-age games	−8% to +9%	88 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,968 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 18
Expected: 13.5

Launches: 396
Hit rate: 4.5%3.3% to 7.2%
Expected rate: 3.4%
Against expected: 1.27x0.93x to 1.77x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

396 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $81
Median: $988
Top tenth: $23,290

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 270
Prior 12 months: 220

Change: +23%
Against Steam: −9%after Steam-wide growth, shrunk by 5 releases

Parent tags

HorrorGenre pageRanked on every board, with its best pairs.
Multiple EndingsNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Horror

pairs with Horror

Horror + Co-op$7,08089 launches priced, 127 releases in 12 months
Horror + Online Co-Op$5,819120 launches priced, 169 releases in 12 months
Horror + Multiplayer$5,680106 launches priced, 172 releases in 12 months
Horror + Lovecraftian$3,41850 launches priced, 72 releases in 12 months
Horror + Roguelike$3,33937 launches priced, 73 releases in 12 months
Horror + Text-Based$2,83130 launches priced, 65 releases in 12 months

Every pair with Horror

More with Multiple Endings

pairs with Multiple Endings

Multiple Endings + Dating Sim$6,57961 launches priced, 96 releases in 12 months
Multiple Endings + LGBTQ+$5,85936 launches priced, 48 releases in 12 months
Anime + Multiple Endings$4,54757 launches priced, 118 releases in 12 months
RPG + Multiple Endings$3,943122 launches priced, 197 releases in 12 months
Multiple Endings + Immersive Sim$3,52746 launches priced, 40 releases in 12 months
Romance + Multiple Endings$3,17648 launches priced, 110 releases in 12 months

Every pair with Multiple Endings

Verdicts

in development

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