Tag pairdata 30 Sep 2026

Horror + 2D: a typical launch earns $910 in its first year

That is the median of 168 indie paid launches, 2024 Q4 to 2025 Q3. 16 of 320 matured launches earned $100k or more, against 12.6 expected for their price and launch quarter. Releases rose 2% on the year before: 215 against 210.

Price: $910
Price vs a year earlier: −6.3%
Releases, 12 months: 215
Upcoming games: 533
Games on the store: 1,738

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Horror + 2D on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.44%share of upcoming wishlist heat	0.20% to 0.73%	51 ranked of 533 upcoming gameswishlist rank 30 Sep 2026	#536 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.22xhits against expected	0.88x to 1.71x	320 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#1,680 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+42%player demand against new supply, relative to Steam	+18% to +63%	98 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#278 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+7%review growth against same-age games	−2% to +17%	98 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#465 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 16
Expected: 12.6

Launches: 320
Hit rate: 5.0%3.3% to 9.4%
Expected rate: 3.9%
Against expected: 1.22x0.88x to 1.71x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

320 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $586
Top tenth: $23,737

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 215
Prior 12 months: 210

Change: +2%
Against Steam: −24%after Steam-wide growth, shrunk by 5 releases

Parent tags

HorrorGenre pageRanked on every board, with its best pairs.
2DNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Horror

pairs with Horror

Horror + Co-op$7,08089 launches priced, 127 releases in 12 months
Horror + Online Co-Op$5,819120 launches priced, 169 releases in 12 months
Horror + Multiplayer$5,680106 launches priced, 172 releases in 12 months
Horror + Lovecraftian$3,41850 launches priced, 72 releases in 12 months
Horror + Roguelike$3,33937 launches priced, 73 releases in 12 months
Horror + Text-Based$2,83130 launches priced, 65 releases in 12 months

Every pair with Horror

More with 2D

pairs with 2D

2D + Roguelike Deckbuilder$6,77234 launches priced, 64 releases in 12 months
2D + Romance$3,28176 launches priced, 110 releases in 12 months
War + 2D$3,16035 launches priced, 55 releases in 12 months
2D + Dating Sim$2,55991 launches priced, 116 releases in 12 months
2D + LGBTQ+$2,46550 launches priced, 85 releases in 12 months
2D + Historical$2,32474 launches priced, 130 releases in 12 months

Every pair with 2D

Verdicts

in development

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