Tag pairdata 30 Sep 2026

Hand-drawn + Cats: a typical launch earns $802 in its first year

That is the median of 64 indie paid launches, 2024 Q4 to 2025 Q3. 4 of 114 matured launches earned $100k or more, against 2.3 expected for their price and launch quarter. Releases fell 24% on the year before: 55 against 72.

Price: $802
Price vs a year earlier: −48.0%
Releases, 12 months: 55
Upcoming games: 81
Games on the store: 352

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Hand-drawn + Cats on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.03%share of upcoming wishlist heat	0.02% to 0.03%	9 ranked of 81 upcoming gameswishlist rank 30 Sep 2026	#3,257 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.33xhits against expected	0.91x to 2.21x	114 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#1,230 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	+78%player demand against new supply, relative to Steam	+28% to +143%	46 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#37 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	+2%review growth against same-age games	−3% to +8%	46 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,850 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 4
Expected: 2.3

Launches: 114
Hit rate: 3.5%0.0% to 5.9%
Expected rate: 2.0%
Against expected: 1.33x0.91x to 2.21x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

114 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $327
Median: $989
Top tenth: $7,131

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 55
Prior 12 months: 72

Change: −24%
Against Steam: −42%after Steam-wide growth, shrunk by 5 releases

Parent tags

Hand-drawnNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
CatsNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Hand-drawn

pairs with Hand-drawn

Story Rich + Hand-drawn$5,46489 launches priced, 127 releases in 12 months
Emotional + Hand-drawn$3,75736 launches priced, 43 releases in 12 months
Hand-drawn + Female Protagonist$2,64735 launches priced, 65 releases in 12 months
Adventure + Hand-drawn$2,418137 launches priced, 233 releases in 12 months
Hand-drawn + Interactive Fiction$2,02244 launches priced, 62 releases in 12 months
Visual Novel + Hand-drawn$1,84974 launches priced, 139 releases in 12 months

Every pair with Hand-drawn

More with Cats

pairs with Cats

Adventure + Cats$1,84443 launches priced, 70 releases in 12 months
Family Friendly + Cats$1,33045 launches priced, 62 releases in 12 months
Point & Click + Cats$1,12857 launches priced, 110 releases in 12 months
Cats + Cozy$1,10583 launches priced, 142 releases in 12 months
Relaxing + Cats$887143 launches priced, 201 releases in 12 months
Cats + Wholesome$88478 launches priced, 95 releases in 12 months

Every pair with Cats

Verdicts

in development

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