Tag pairdata 30 Sep 2026

Cats + Wholesome: a typical launch earns $884 in its first year

That is the median of 78 indie paid launches, 2024 Q4 to 2025 Q3. 5 of 146 matured launches earned $100k or more, against 1.6 expected for their price and launch quarter. Releases rose 6% on the year before: 95 against 90.

Price: $884
Price vs a year earlier: −58.7%
Releases, 12 months: 95
Upcoming games: 87
Games on the store: 367

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Cats + Wholesome on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	0.04%share of upcoming wishlist heat	0.02% to 0.08%	12 ranked of 87 upcoming gameswishlist rank 30 Sep 2026	#6,457 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.75xhits against expected	1.19x to 2.85x	146 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#333 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+18%player demand against new supply, relative to Steam	−1% to +52%	64 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#800 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−8%review growth against same-age games	−12% to −4%	64 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,178 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 5
Expected: 1.6

Launches: 146
Hit rate: 3.4%0.7% to 6.3%
Expected rate: 1.1%
Against expected: 1.75x1.19x to 2.85x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

146 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $471
Median: $1,196
Top tenth: $9,212

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 95
Prior 12 months: 90

Change: +6%
Against Steam: −22%after Steam-wide growth, shrunk by 5 releases

Parent tags

CatsNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
WholesomeNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Cats

pairs with Cats

Adventure + Cats$1,84443 launches priced, 70 releases in 12 months
Family Friendly + Cats$1,33045 launches priced, 62 releases in 12 months
Point & Click + Cats$1,12857 launches priced, 110 releases in 12 months
Cats + Cozy$1,10583 launches priced, 142 releases in 12 months
Relaxing + Cats$887143 launches priced, 201 releases in 12 months
Action + Cats$87930 launches priced, 49 releases in 12 months

Every pair with Cats

More with Wholesome

pairs with Wholesome

Cozy + Wholesome$1,797128 launches priced, 213 releases in 12 months
Point & Click + Wholesome$1,77343 launches priced, 69 releases in 12 months
Relaxing + Wholesome$1,572131 launches priced, 208 releases in 12 months
Cute + Wholesome$1,454129 launches priced, 189 releases in 12 months
Casual + Wholesome$1,117132 launches priced, 229 releases in 12 months
Puzzle + Wholesome$865107 launches priced, 151 releases in 12 months

Every pair with Wholesome

Verdicts

in development

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